The New Delta Airlines
Thomas D. Stringer
Principles of International Corporate Finance
Delta Air Lines, Inc. is a commercial airline based and headquartered in Atlanta, Georgia. The primary business function of Delta is to provide public air transportation services on a system of regularly scheduled routes. It is a publicly traded company on the New York Stock Exchange under the ticker symbol DAL. Delta operates an expansive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. Delta has operations in over 60 countries spanning five continents. Delta Airlines maintains 1000’s of routes and flies to nearly 350 destinations. Delta has become the only major United States Airline to provide air transportation services to the African continent.
Northwest Airlines announced in conjunction with Delta that the two entities would be merging to form the new Delta Air Lines. When the SEC approves the merger, the Delta will undoubtedly become the world’s largest commercial airliner. The “New Delta’s” emergence as the world’s largest carrier will allow penetration to a whole new set of potential markets. A SWOT analysis of Delta Airlines will clearly illustrate how as a result of the merger, the “new” Delta will be poised to emerging as the global leaders in commercial air transportation services. Due to the very nature of the airline industry, the forces of globalization are a prevailing factor that dramatically affects all airlines. When the merger is complete, Delta Airlines will face all the new potentials and problems that go with becoming the world’s largest commercial airline. Delta has evolved and changed with times and will survive, because they will continue to do so in the future.
Delta Airlines began operations as Huff Daland Duster a crop dusting corporation. The company was based in Monroe Louisiana and during...