Introduction: - “Reactor” a new scientific proven, natural remedy that aids in the effects of excessive Alcohol consumption designed purely as a Hangover Cure. Reactor is manufactured by an Australian company Rotcare, located in Brisbane Queensland. Rotcare manufacture and distribute throughout Australia, natural remedies that aid the effects of consumption of alcohol products, targeting the side effects produced by the consumption of these products, and ensuring a healthy lifestyle is maintained. The purpose of this assignment is to recognise macro economic forces that can either have a positive or negative impact on “Reactors” financial performance and sales growth in the Australian market place currently, and for future potential distribution into the Global market.
Demographic:-An increase of pure alcohol available for consumption between 2006-07 and 2007 -08 reached 1.4% from 168.1 million to 170.5 million litres, (ABS 4307.0.55.001 - Apparent Consumption of Alcohol, Australia, 2007-08), therefore possibly indicating overall within Australia, as a total population of persons aged 15 years and over, that Reactor would have a higher probability to obtain regular growth in sales and supply is readily available. A minor indication of any threat to product sales growth is in the apparent per capita consumption of pure alcohol by persons aged 15 years and over decreased slightly by 0.5% between 2006-07 and 2007–08, after an increase of 1.7% between 2005-06 and 2006-07 (ABS 4307.0.55.001 - Apparent Consumption of Alcohol, Australia, 2007-08). We still can see that 2009 proved the average household spent on alcoholic beverages an increase of 2.6% spending, compared to 2008 figures of 2.2%, (ABS 13500DO003_201004 Australian Economic Indicators, Apr 2010) statistics indicate an increase of spending, which will boost product sales, an indication that per capita is decreasing slightly indicates the need for close monitoring of any further reduction in consumption per...