T HE P OWER
S T R AT E G Y I N N O VA T I O N
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Robert E. Johnston, Jr. J. Douglas Bate
American Management Association
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Library of Congress Cataloging-in-Publication Data Johnston, Robert E. The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities/ Robert E. Johnston, Jr., J. Douglas Bate. p. cm. Includes bibliographical references and index. ISBN 0-8144-0768-4 1. Strategic planning. I. Bate, J. Douglas. II. Title. HD30.28.J657 2003 658.4 012—dc21 2003004618 2003 Robert E. Johnston, Jr. and J. Douglas Bate. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 7 6 5 4 3 2 1