But the man behind this particular "sales and persuasion" one-day course in ... to use when pressuring people to buy shares in the useless firms he once promoted. ... for whatever reason - whether he thinks it sells books and movies better. ... they were in the wrong profession if they wanted to make money.
Today, the disgraced swindler (a term Belfort hates) has reinvented himself as a reputable businessman, with clients such as Delta and Virgin Airlines. Much to his delight, he's also being played by Leonardo DiCaprio in Martin Scorsese's new film, The Wolf of Wall Street, which portrays the lavish, drug-fuelled and illegal antics at Belfort's now-defunct East Coast stocks and shares brokerage Stratton Oakmont.
But, says Belfort, he's not letting all that glitz go to his head - he is a new man since his 2004 conviction for defrauding clients of more than $200m. "We are not the mistakes of our past," he recently said. "We're the resources and capabilities that we glean from our past. It chokes me up a little when I think about it. I was a bad guy. And it wasn't like I started that way. You can get desensitised to your own actions, it's easy on Wall Street... I shouldn't really care what people think of me. I know I'm good. But of course I do care."
Former Assistant US Attorney Joel Cohen, who helped put Belfort behind bars, couldn't agree less. "If he is trying to create the impression that he is basically an honest guy who stepped over the line a bit, that is dead wrong. This is a guy who woke up every day, seven days a week for many years, and said, What crimes can I commit today? He was looking to rip people off on a daily basis."
The yacht, the cars, the supermodel wife and the fortune have all gone. The father of three now lives in a modest three-bedroom house in a relatively inexpensive LA suburb. At his seminars, attendees are taught a technique he calls "Straight Line" selling; a set of pre-determined steps from first contact to closing a deal....