The Rising Sun?

The Rising Sun?

Sun Microsystems, since its founding on February 24, 1982 (Sun, 2007), continues to succeed, but only after investor Kohlberg Kravis Roberts put forth $700,00,000 at the beginning of last year (PR Newswire 2007). Since the pop of the “www” success bubble in 2001, between 2002 to 2006 Sun struggled in profitability (see the NASDAQ readings on SUNW between 2002-6). However the world, which, although there seems to exists turbulence politically and economically, very likely will join to model a “one-world” system, the need for database management and probably even more advanced computer and telecom technologies, it would seem will allow companies like Sun Microsystems to reach a level of stability. But, for success in this “Information Age” new and creative tactics in leadership concepts will need employment by CEOs and MBAs.

Kingston Technologies specializes in IC chip-making and thus has a close allegiance with Sun Microsystems. However, around the turn of the century, Sun Microsystems sued Kingston over “exclusive right to a new architecture in memory modules,” (M. Lyster, 2001). After the case was dismissed, the Kingston co-founder employed a creative leadership concept to solve their differences. After all, Sun Microsystems held and still holds a large percentage of the technology industry and since Kingston produces the high quality integrated circuits (IC) that find themselves actually soldered to the circuit boards, that allow for the electronics necessary for the ease and power of advancing technologies. Thus setteling their differences would guarantee Kingston would continue increasing its profitability and with Kingston's products in use, so would Sun Microsystems continue its profitability. Ironically, David Sun, Kingston's co-founder, with no genealogy to “Sun” Microsystems, challenged Scott McNealy to a game of golf (M.Lyster, 2001). David Sun wanted to settle the difference between the two companies so that they could continue, and...

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