I once was a manager at Ross Dress For Less® every year in February we would have to try to collect donations from our customers for the American Heart Association®. Our corporate office would give us a dialog to say while checking the customers out. I tested a theory that certain words in a specific order will increase the cashier’s chances of receiving a donation. I thought that the dialog sounded too rehearsed, making customers less inclined to donate. I performed a case study for my theory. I think that my method was very similar to what psychologist use. My theory was performed on a specific group of people constantly for 2 weeks. Psychologists generally use specific questions for their case study that is exactly what I did. I would ask for donations with the same wording for several days and I would keep track of donations. Then I would change how the question was phrase and record the donations. After the 2 weeks when the donation period would end I would compare and see which phrase worked best. I think that if I were to do this case study again I would conduct it for longer, possibly a month. I would also incorporate body language and attitude into the case study. I would like to see how people would react to the same question with different forms of body language. I would also like to see if how the cashier was dressed would alter the results any. I know that there are many variables that I could not control with this case study. Ross Dress For Less® usually had repeat customers; this would affect the ratio of donations to transactions. This case study was something that was designed to keep me engaged in my job and to set an example to my employees. I would do it again; I would also get my employees in on it as well.