Topshop is a worldwide British retailer that specializes in fashion clothing, shoes, makeup, and accessories. Peter Robinson founded “Peter Robinson’s Top Shop” in 1964 and by 1974 opened a standalone “Topshop.” Topshop operates over 300 stores in the Uk and ships from their warehouse to over 100 countries worldwide. Their signature British innovative look is known all over the world.
The British fashion brand opened its doors on February 14, 2013 at The Grove in Los Angeles.
Topshop, one of the biggest British fashion stores, target customer age range is from 14-22 and those wanting to pursue fashionable clothing. The study of customer behavior is used to launch and market new products. This knowledge enables them to have a better understanding of what their customers want to see in the stores. The wants that customers express can only be satisfied once marketers understand the people that shop in their stores.
For instance, some consumers are willing to accept new and innovative products whereas others are afraid to shop outside of their comfort zone. Personality is a useful concept as it allows customers to be sorted into different consumer groups. Topshop is known for creating a comfortable consumer environment. This is an important key in marketing strategy as it may affect people’s thinking and feelings. This is what persuades people to buy from Topshop. Customer response is the only test that will prove a marketing strategy to be a success or failure.
In addition to consumer environment another marketing strategy is the use of social media. Topshop runs commercials during TV programs that will persuade or remind them to buy their clothes. Online shopping is also a useful tool in marketing as it allows the customer to shop the entire store’s inventory without leaving their homes.
Online shopping is a useful tool to generate a generational range of customers. Age is an important base for many markets. Younger people have become an extremely...