Toyota Motor Corporation (Toyota) is a Japan-based company engaged in the manufacture, design and distribution of a wide range of automobiles. The company’s product line includes passenger cars, recreational and sport-utility vehicles, minivans, and trucks. In addition, the company provides financial services. The company manufactures vehicles and parts at more than 50 production sites in 26 countries worldwide. Toyota’s automotive sales distribution network is the largest in Japan. The network comprises 308 dealers employing approximately 40,000 sales personnel and operating more than 5,800 sales and service outlets. Out of these, the company owns 19 outlets and the rest being independent. Geographically, the company operates in Japan, North America, Europe and Asia. Toyota is headquartered in Aichi, Japan. (Technology, 2013)
Toyota is one of the best known Japanese brand whose refined, well-designed vehicles have earned it a great deal of popularity. Toyotas also have a superb record for reliability and durability, which goes a long way toward justifying their typically high purchase prices. For buyers who plan on owning their new vehicles for a long time, the Toyota marque is a very compelling choice. (http://www.edmunds.com/toyota/)
2. COMPANY HISTORY
Kiichiro Toyoda was the founder of Toyota Motor Corporation and the automotive centered Toyota Group. The automaker's name is a variation of the surname of its founder, Kiichiro Toyoda. Toyota was started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Its first vehicles were the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established as an independent company in 1937. (http://www.classicmotorsales.net)
In December 1945, Toyota was given permission by the United States military to startup up peacetime production. Toyota...