Toyota Motor Corporation

Toyota Motor Corporation

In 1933, Kiichiro Toyoda established an automobile division within an already successful Japanese company, Toyoda Automatic Loom Works, Ltd., a manufacturer of textile looms. In 1935, Toyota had established its first dealership and produced their first vehicle, the Model G1 truck. In 1937, after many challenges, the division was spun off and became an independent company within the group and became known as Toyota Motor Corporation (TMC). By 1957, they had imported their first passenger car from Japan into the United States. In the early to mid-60’s, Toyota was clearly in the path to becoming a multinational corporation by opening a vehicle plant in Brazil and their first Asian vehicle plant in Thailand. They first showed their multinational presence in the United States when Toyota created a joint venture with General Motors Corp to open their first United States automobile assembly plant. In 2003, they became the world’s number 2 in terms of annual sales, as they overtook Ford Motor Company and coming behind General Motor. Today, Toyota has 40 vehicle assembly plants around the world and 12 research, development and design centers and employs approximately 310,000 personnel.
The history behind the Toyota logo is nothing shy from intriguing. As many have noticed the obvious image of a “T” for Toyota, the full meaning behind the logo places the perfect definition of who Toyota Motor Corporations is. The logo consists of 3 oval rings. Aside from the letter “T” that the two perpendicular center ovals represent, it is also a relationship of mutual trust between the customer and Toyota. The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future. Therefore, the Toyota logo portrays the company’s vision and philosophy and is known worldwide as being synonymous with quality, reliability and the spirit of innovation.
Toyota, as well as the entire automobile industry, has their strengths,...

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