Toyota Recall 2

Toyota Recall 2

Toyota just recently canceled their recall for any vehicle experiencing difficulty. Their budget for this recall seemed to be too low when too many people came in complaining about their Toyota. As well as, too many employees have quit because of the new longer hours Toyota has mandated on the employees. “Enough is enough”, says Joe Smith who worked for Toyota Continental in Bloomington Illinois, “The executives’ dug themselves into this hole and now the innocent employees have to clean up the mess? Forget about out it!”, Smith says. Toyota is now in a $1.5 million deficit because of this recall and cannot take any more cars for repair. Officials of the company have been struggling on what to do with the company. They think they have resolved the issue. The technique they used to come up with a solution was putting numerous ideas on a piece of paper, tearing them into individual pieces of paper, then picking an idea out of a hat. Toyota executives are now turning the company around completely in a new direction.
Jim Lentz, President and Chief Operating Officer, is now working with the marketing branch of Toyota for this new direction for the corporation. Lentz says there will be a new campaign for Toyota: “Metal to the Pedal.” New advertisements will go up in May with the slogan of, “Toyota, moving forward at 94 mph”. The company is apparently now rethinking its use of the song, “Slow Down You’re Movin’ Too Fast” as its commercial song and changing it with “Life in the Fast Lane” by the Eagles. Lentz says, “Our target market for this campaign will be people who do not want to slow down and are always in a hurry.” This new campaign for the corporation will hopefully get the company out of debt and into the right direction.
Another target market the company will be pressuring is NASCAR. “Those guys like to go fast without stopping, and so do we!” says Lentz. By adding NASCAR to their target market, it will show how fast this car can go. Since the...

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