Unit 12 Internet Marketing

Unit 12 Internet Marketing

  • Submitted By: shantell18
  • Date Submitted: 12/21/2013 12:29 PM
  • Category: Business
  • Words: 1674
  • Page: 7
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|Unit 12: Internet Marketing in Business |
|Level 3: BTEC Diploma/Extended Diploma in Business |
|Credit Value: 10 |
|Assignment Internal Verification |
|Assessor: Umer Minhas Internal Verifier: |
|Timings: |Start Date: |Interim Assessment Date: 22/11/13 |Final Submission Date: |
| |W/C 9/9/13 | |W/C 29/11/13 (all criteria) |
|Context: |The aim of this unit is for learners’ to develop an understanding of the fundamental reasons businesses switch |
| |from offline to operating online. |
| |Learners will identify how the internet has allowed marketing techniques to develop and the advantages and the |
| |disadvantages that have affected online businesses. |
|Learning Outcomes: |On completion of this unit a learner should: |
| |1. Know what role internet marketing has within a modern marketing context....

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