15. PROMOTIONPaying to be prominent in search engine results When a consumer types in their search terms, a list of relevant sites pop up. It doesn’t happen all of the time - often, search engines look for your search term within the web pages theyve collected and indexed. The results reflect the search engines determination of how relevant the sites content is to your inquiry. But some search engines will rank sites higher in your results if the site pays a fee, regardless of its relevance to your terms. This is the thing that happens when people pay to be at the top of a search engine M1
16. PROMOTIONNewsgroups & ForumsNewsgroups are very focused. They are more structured and you often needspecial software to use them.Web forums function in a similar way to newsgroups, they are an onlinediscussion site where people can hold conversations in the form of postedmessages. A way of creating a forum is normally by creating a group on a socialnetworking site. This is where a certain topic is discussed in detail.If a company has a forum set up it allows their consumers to leave commentsabout the way they deal with their sales. Example of a forum Jaimie Walsh M1
17. PROMOTIONBanners & Pop-upsOnline advertising is the way in which people put different advertisements on awebpage. It is basically there to attract the customers attention by linking to thewebsite of the advertiser. The advertisement is constructed from an image. Thebanner will normally go along down the side or along the top of bottom of awebpage. It is often animated to help attract attention to it. Sites that offer to havea web banner for another company on their site often receive money on a pay perclick system. An advertisement on a web page M1
18. PROMOTIONSpamSpam is email that is not targeted at particular customers or customer needs, it justmailed in bulk to as many emails as possible to reach as bigger audience aspossible. As web users become more concerned about internet privacy and...