Urban Outfitters

Urban Outfitters

  • Submitted By: twinsrcuter
  • Date Submitted: 05/25/2011 4:32 PM
  • Category: Business
  • Words: 1289
  • Page: 6
  • Views: 668

Introduction

--------------------------------------------------------------------------------

Marketing is a process through which a company draws potential customers’ interest towards its goods and services. The process involves activities that include research, promotion, selling and distribution of goods and services. While in this process, the company will also try to determine the type of goods and services that interest the customers.

--------------------------------------------------------------------------------

Urban-outfitters Incorporation is an American merchandiser that runs two chains of stores that retail in specific niches of the market. These two include Urban-outfitters and the merchandiser’s subsidiary that deals in its wholesale end-Anthropologie & Mdash. The company sells house ware, casual clothing and accessories targeted for the market niche of people aged eighteen to thirty years. The company has established exclusivity and uniqueness that has enabled it to attain a market share of its own kind and achieve great sales and dominion in the niche. These are answers to questions pertaining to its sales operations in relation to other big retail operators in America.

--------------------------------------------------------------------------------

1.Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image?

A creation of a counterculture by Sears or Wal-Mart chain stores may not succeed because of various reasons that play a role in the marketing tactics used by Urban-outfitters Incorporation. Urban-Outfitters Incorporation uses niche marketing and exclusivity as its main marketing tactics.

--------------------------------------------------------------------------------

Wal-Mart and Sears are large scale American departmental stores situated all over American cities and even outside of America. Unlike Wal-Mart and Sears Urban-Outfitters is exclusively and discretely positioned and...

Similar Essays