Many funeral homes are struggling with the rate of cremation increasing. They are concerned with the revenue being lost by this movement in the industry. This was reported in the American Funeral Director Magazine September 2005 issue. Bill Bates speaks in an article that “The first rule of funeral arranging is to know that each funeral arrangement method has its each own unique and predictable results and its own unique limitations. “ He continues to say, “That making personalized funeral arrangements is a larger challenge than making of traditional arrangements.” I believe that the issue of increasing cremations could prove to be severe, if we as funeral directors do not start getting creative in the way we offer families cremation options.
There are numerous types of cremation keepsakes that can be provided to a family to enhance their memorial experience as well as enhance funeral home revenues. A company such as Fredericktowne offers a full line of wood, bronze pewter and marble cremation memorials. Another company offers called Eternal Image offers an urn called “The Vatican” it is described “the most magnificent funeral urn ever created” it is providing a fitting and everlasting memorial to the devout Catholic and Christian. There are hundreds of options from religious to secular items offered. This company also found in the American Funeral Director, June 2007 offer officially licensed major league baseball urns. There is something to offer each and every family.
I realized that there was a real need to be creative in this area of our business when serving a family; I had offered them all the options we offered at the time. We were very limiting on what we did offer. With no prevail this family brought in their own urn. The only belonging of the family home that was kept through the years was an old cookie jar that was in the design of a chicken. This was a wonderful memory of all the children and they requested that their...