Value Chain Analysis
Unit 4Individual Project Assignment
Calette Williams
GB570 Managing the Value Chain
Professor Dr.: Rita Gunzelman
November 25, 2013
Value Chain Analysis
McDonald’s is no doubt the world’s most powerful brand in quick service restaurant industry in terms of market share and brand value. Committed in quality, service, cleanliness, and value, McDonald’s must deliver its product to consumers with consistency and efficiency. This report will explore how McDonald’s corporation maintains its operational excellence through support from integration of sophisticated technologies. It suggests that to be able to apply technology in organization, value chain process must be defined and by then, information technology can be utilized to link each process that forms a comprehensive information system. It further explains how the use of Point of Sales (POS), Geographic Information System (GIS), online order system, and electronic payment will enhance effectiveness of decision making and supply chain efficiency.
Demand Chain Analysis
Here, in this section, you will analyze the demand chain … this first portion will be an overview then you will use the following three subsections to review the demand chain in more depth. You care about details to demonstrate your clear understanding of each of these important aspects of the demand chain.
Identification of Customer, Market, Wants and Needs
"The customer will make choices on some constant issues like price, convenience and value. But some are changing like quality, taste, ethics, trust and transparency. More people want to know where their food comes from, how it's grown, what's in it and how it's prepared."
Market Opportunity Analysis
Perhaps in the future, assurance of supply needs to carry a greater weight than price, he suggested.
This fits in with the company's idea of sustainability. To McDonald's this means a supply that profitably yields high-quality products without interruption,...