Verizon Company has specialized in the provision of broadband and telecommunications services. The company was established in 1983 after the break up of Bell Atlantic Corporation. Bell Atlantic has merged with several companies to create new ventures. In 2000, it purchased GTE Inc. and formed the Verizon Communications Inc. the company provides a variety of land line services and long distance services. Joint venture is a strategy used by the company to provide services, for example, the joint venture with Microsoft to provide Verizon Web Calling services (Mock, 2005).
The changes that have made the most difference in making Verizon effective is the creation of mergers with different companies. The company has acquired other companies to expand its operations, for example, it acquired one of the seven Bell Operating Companies during its initial stages. Verizon has also merged with GTE Inc. Some of the mergers and acquisitions have been successful while others have failed (Culpan, 2002).
The company should improve on its strategies of acquiring and merging with other companies. Most of the acquisitions and mergers have proved to be costly and impossible. Other similar companies in the market have adopted better strategies of providing services to their consumers. The merger with GTE has proved uneconomical and Verizon had to drop the strategy (Mock, 2005).
Verizon should calculate the effects of all its strategies to ensure that it provides services at the cheapest and most efficient manner. Acquisitions and the mergers by the company need be properly evaluated before engaging in such activities.
Culpan, R. (2002). Global Business Alliances: Theory and Practice. Quorum Books. Westport, CT.
Mock, D. (2005). The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market Dominance. AMACOM. New York.