Superior scalability and time-shifting viewing experience is expected to drive the global Video on Demand (VoD) market during the forecast period. VoD helps viewers make requests for immediate accessibility to video and media content on their televisions and personal computers. The market includes every service provider which makes content available to the customers across various platforms. Many players such as technology companies, television providers, retailers and movie studios are involved in providing such services. VoD offers a wide range of video programs that including sports, films, entertainment and informational telecasts. Unlike television, VoD is based on uni-cast transmission and is exclusive to its subscribers.
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Video on Demand has the capability to satisfy customers and provide significant revenue generation to the cable operators and content providers, thereby increasing their profits. Cable television service providers need to take a decision if VoD is financially feasible for their own service and profitability. Increasing compatibility to modern state of the art devices, modern payment methods and viewer-engagement are estimated to fuel the VoD market growth over the forecast period. Moreover greater accessibility to Big Data has led to feasible personalization of these services which helps serve the customer specific to the preferences and desires of the subscriber.
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The Video on Demand market can be segmented based on solutions and delivery technologies. Based on the solutions provided, the market can be classified into pay television, Over the Top Service (OTT), and Internet Protocol Television (IPTV). VoD...