This is an Apple Computer Logo. I was introduced to this logo in 1978, at my high school. At the time, the Apple Computer was the only computer I new anything about. They were the computers used at the school. After entering college the next school year, I saw other computers being used. Being from a small town and a small school, I thought I was the only student that did not know about other kinds of computers. What I found out was this brand of computer was considered to be a better computer, and my school was using it.
Overtime the graphic has changed “from a picture of Issac Newton sitting under an apple tree, with a red banner ornamenting the picture, to a bright rainbow color apple, with a bite taken off it’s right side, and now to a white and raw- aluminum color schemes of the same apple shape, with a bite taken off it’s right side” (wikipeodia.org, 1986). Although the graphic has changed, I still recognize the logo as the Apple Computer’s Logo.
The graphic design, of the apple with a bite taken off it’s right side, tells me, The Apple Computer Inc., is an original, it is knowledgeable of it’s equipment, the information it gives is correct, and it makes top of the line computers. This company has been around for over thirty years, that I know of. The logo has been the same apple, with the bite out of it, as long as I have known about it. This is within itself, a proven fact that this is one of the best, if not the best.
According to Cluense, “the basic design elements and graphic techniques used in the creation of this visual identity are an apple with a bite taken out of it, vibrant colors of the rainbow, simplicity, and innovation”. (Hubpages.com 2007)
The visual identity graphic fit with the products or service of, The Apple Computer Inc., because ”it is simple and unforgettable, it is so effective in fact that it has remained largely unchanged for 20 years”. (Logospedia.com, 2007). The...