Vodafone Egypt Strategic Audit

Vodafone Egypt Strategic Audit

  • Submitted By: mibrahim
  • Date Submitted: 10/24/2008 1:33 AM
  • Category: Business
  • Words: 2267
  • Page: 10
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Assignment: Vodafone Strategic Audit

Date: 8th of June 2007

Prepared by: Hany Ragaie

Mohamed El Nagy

Mohamed Ibrahim

Supervised by: Dr. Saneya Al-Galaly

Intake: 19B




















Table of Contents






Topic Page



Introduction 3
1. Current Situation 3
1.1 Current Performance 3
1.2 Strategic Posture 7
2. Corporate governance 10
2.1 Board of directors 10
2.2 Top Management 10
3. External Environment: Opportunities and Threats 11
3.1 Societal environment: 11
3.2 Task Environment 13
3.3 Summary of External factors (EFAS) 14
4. Internal Environment: Strengths and Weaknesses 15
4.1 Corporate Structure 15
4.2 Corporate Culture 15
4.3 Corporate Resources 15
5. Analysis of Strategic Factors 17
5.1 Situational Analysis 17
5.2 Review of Mission and Objectives 18
6. Strategic Alternatives and Recommended Strategy 18
6.1 Strategic Alternatives 18
6.2 Recommended Strategy 20
7. Implementation 22
8. Evaluation & Control 23
8.1 Evaluation 23
8.2 Control: 23

Introduction

Vodafone Background

In February 1998, Vodafone Group, showed interest in acquiring their first GSM license in the Middle East and North Africa Region. Vodafone Group chose to invest its experience and resources in the Egyptian telecommunications market as it hosted the most prominent telecommunications environment in the region. In 1998, the Vodafone Group aligned its interests with a consortium of international and Egyptian investors through a Joint Venture Agreement. The consortium won its bid for the second 15-year GSM license in Egypt in May 1998 with a bid of LE 1.75 billion.

Since then, Vodafone Egypt has invested over LE 6 billion in the construction of its existing network. The Company has grown rapidly to its current customer base of over 10 million customers and over LE 8 billion in revenues.

Vodafone Egypt network covers...

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