Running head: Marketing Plans | The 3 Year Marketing Plan for Product “X"
VZT1 | Marketing Applications
Subdomain 318.1 | Marketing
Objective 318.1.06-15
Marketing Plans
Author: Steven Gregerson ID# 000396960
2/05/2015
Mentor: Deborah Ward
Western Governors University
2015 Marketing Plan for a Revolutionary
Kitchen Product Line
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Marketing Plans | The 3 Year Marketing Plan for Product “X”
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Table of Contents
Table of Contents ........................................................................................................................................ 1
Introduction ................................................................................................................................................ 4
Mission Statement ...................................................................................................................................... 4
The Product ................................................................................................................................................ 4
Product Line Features ............................................................................................................................. 4
Consumer Product Classification ............................................................................................................. 5
Target Market ............................................................................................................................................. 5
Competitive Situation Analysis ................................................................................................................... 6
Analysis of Competition using Porter’s 5 Forces Model ........................................................................... 6
Supplier Power: ....................................................................................................................................... 6
Buyer Power:...