Touro University International
Eric L. Donnell
MGT599 - Strategic Management
Module Three - Case Assignment
Dr. Anastasia Luca - Coordinating Professor
Edward Sawyer - Core Faculty
Module Three Case Assignment:
What is the main source of Wal-Mart’s competitive advantage and is it sustainable? In this essay I will be discussing Wal-Mart and how their competitive advantage is taking control of the market. They are able to charge less for their products because the shipping and store space they have costs less then that of their competition. Wal-Mart has started to try to pull in the smaller groups of individuals. They had previously only targeted the large mass of individuals or the “normal” ones the “others” are now on the list of potential prospects. Wal-Mart has basically already cornered the market when it comes to the masses, no matter where you go you are bound to run into a store. If there is not currently one in your town don’t worry because there is probably a plan to put one in.
Wal-Mart is one of the largest retail store chains in the US toady. They are in most every town and this has basically put the smaller mom and pop stores out of business. That’s not all because they are in fact running other larger retail chain stores out as well because they are not able to compete. In order for a company to survive and grow they must have their entire company on the same page. The marketing strategy must mirror that of the business strategy. You must curtail your advertising to the clientele, you cannot advertise for a certain item that is not going to be sold in your store. Just the same the individuals that will be doing the advertising must have the same values and ideas that the business itself has. Most things out there in retail are centered on the large masses because face it if you are trying to sell to the smaller groups then the amount of people buying is smaller. Wal-Mart started out trying to get the...