In Wal-Mart’s global communications existence, the stakeholder’s had a problem identifying and agreeing with the companies new plan. This ties with a issue, That issue is that the plan must increase revenue by introducing new services and reduce the cost by outsourcing in a number of ways. Communication is primarily what Walmart needed in order to make the process of this new plan with stakeholders successful. When comparing Global communications to that issue, a lack of successful negotiation comes into play.
“In most conflicts, more then one issue is at stack and each party values the issues differently. The outcomes available are no longer a fixed-pie divided among all parties. An agreement can be found that is better for both parties that what they would have reached through disruptive negotiations." (Bazerman & Neale, 1992, p.27).
With Goodyear, Global Communications thought that outsourcing was the key issue. While outsourcing is being embraced by the mainstream, many companies are realizing that the success of the outsourcing project may depend, like so many other things in business, on the successful management of the outsourcing relationship. Without clarity and consistency in goal setting, communications, and measurement, the outsourcing relationship may produce more heartburn than results—and the risks of the outsourcing model may outweigh the rewards. (Sun Microsystems, Inc. 2008).
Conflict came upon Goodyear as a big issue of the failure of management and employee loyalty to the company. “Management decision making is often characterized by conflict over opposing goals, utilization of scare resources, or priorities.
Otherwise, individuals or groups are faced to accept a choice they oppose will not be committed to the decision and may even try to undermine it” (Gomez-Mejia & Balkin, 2002, p. 9).