To: Dr. Joe LeVesque
From: Pamela Gallion
The following is a review of websites as they relate to various chapters in our text book, E-commerce: business, technology, society, third edition by Kenneth C. Laudon and Carol Guercio Traver.
Chapter 1 – The Revolution is Just Beginning
Amazon was mentioned as one of the companies that represent the “new breed of e-commerce”. There really isn’t much wrong with the site. First, there is a myriad of products available that are categorized into 13 categories that range from books, digital downloads, clothing and gourmet foods to automotive sports and outdoors. The graphics are good visually appealing; spatially the page, though provide extensive information is not over bearing to the senses. Navigation is easy. The site also provides a personalized tab that suggests product choices based on previous purchases and searches. Even though this is a commercial site, I did not like some of the advertising along the side bars such as for American express cards even Amazon’s own credit card.
Retrieved: Monday June 14, 2010
When looking at Walmart’s home page there is more white space and fewer graphics than Amazon’s. However there is a rotating box that shows a variety of products that are relevant to the season (Save on Summer Fun). Occupying less real estate on the page are gift suggestions for graduates and Fathers Day. There are fifteen main categories each with a drop down box to further refine the products shown. For example, if I click on the furniture tab, I can then select the room I want to view furniture for. I have not previously been to this web site, so I do not know whether or not in the future my preferences will be remembered. One thing on this site that was not on Amazon’s was the bridal and baby shower registry.
The Walmart site like Amazon also reserved some...