Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition
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Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition
Your company has decided to explore the possibility of developing a new retail
brand aimed at a specific target market. Please prepare a report that would form the
basis of a planning discussion with your senior marketing managers. The term retail
brand refers to a retail store concept, as opposed to a manufacturer’s product or
service brand - the retail company is the brand - like Target, GAP or Victoria’s
Secret.
Your report should include a detailed analysis of a potential market segment and a
description of the proposed value proposition. Your report should be about 1,000–
1,250 words and include a minimum of three references. Please use the APA format
for your paper and references. Please include the following sections:
1. Brief Description of the proposed retail brand concept
2. Potential Market Segment
Identify the characteristics of your potential target market. The figure from the
Week 2 lecture is helpful – you may also include other variables that you consider
relevant. You also need to estimate the size of your target market and the revenue
potential.
Major Segmentation Variables for Consumer Markets
Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition
To view this, visit following link
http://unquite.com/question-details/Week-3:-Assignment-Create-the-Value:-Market-Segmentation-Analysis-and-a-Value-Proposition/2874
or email us
query@unquite.com
Week 3: Assignment Create the Value: Market Segmentation Analysis and a Value Proposition
Your company has decided to explore the possibility of developing a...