iness-information technology alignment, the "holy grail" of organizations, integrates the information technology to the strategy, mission, and goals of the organization. There are six key characteristics in order to achieve this alignment. First, the organization must view information technology as an instrument to transform the business. This includes exploring other revenue streams and integrating other facets of their business into each other. For example, using one central database warehouse to combine two separate, but partnering businesses. Next, an organization must hold customer service, both externally and internally, at the utmost importance. This communication between the organization and their customers must not be lost. Thirdly, an organization must rotate both IT and business professionals across different departments and job functions. They must have the knowledge and experience of both sides of the business so that understanding and communication is achieved. Once those three characteristics are achieved, then an organization must provide clear and specific goals to both the IT and business employeesiness-information technology alignment, the "holy grail" of organizations, integrates the information technology to the strategy, mission, and goals of the organization. There are six key characteristics in order to achieve this alignment. First, the organization must view information technology as an instrument to transform the business. This includes exploring other revenue streams and integrating other facets of their business into each other. For example, using one central database warehouse to combine two separate, but partnering businesses. Next, an organization must hold customer service, both externally and internally, at the utmost importance. This communication between the organization and their customers must not be lost. Thirdly, an organization must rotate both IT and business professionals across different departments and job functions....