Westwood Publishing Question 1
Create a strategy for communicating change at Westwood Publishing that you could give to Bosworth.
It must be understood that Linda Bosworth has initiated and sustained her own company’s communication issues. It is very clear that she has been much more focused on her personal imagine rather than effectively communicating with her employees. She chose to hire a professional public relations consultant to manage her imagine, while choosing to use a family friend without experience to head her Vice president of corporate communication position (Argenti, 2013). By doing so she displays the lack of integrity that a CEO needs. Further, she shows no selfless service to her company by leaving town during a time that she should be taking the lead. Linda is in desperate need of collaborate multi-faceted communication plan. Hence, in order to communicate effectively Westwood Publishing must identify & correct the problem, re-assign communications responsibility order, and develop, implement & abide by a company communication’s blueprint.
Linda Bosworth must quickly realize and accept that she is a big part of Westwood’s communication problem. Linda’s main concern should have been that her employees were facing termination not trying to improve upon her own personal imagine. Further, Bosworth should be seeking a way to help absorb the responsibility, and not pushing it off on those below her. She could have use a more delicate approach in her speech, instead of saying “this is not General Motors” (Argenti, 2013), it would have been more appropriate to be straight forward with the employees and let them know that the downsizing was being done in order to salvage Westwood Publishing. Order of responsibility must start at the top with the CEO and work its way down. When a company such as Westwood Publishing is facing major industrial downsizing the CEO must step up to the bat and deliver an immediate action of power....