What Are Whole Foods Market’s Tangible and Intangible Resources?

What Are Whole Foods Market’s Tangible and Intangible Resources?

  • Submitted By: meenal
  • Date Submitted: 03/13/2009 12:38 PM
  • Category: Miscellaneous
  • Words: 582
  • Page: 3
  • Views: 1

What are Whole Foods Market’s tangible and intangible resources? Which of these will be critical in developing capabilities and core competencies?
Whole Foods Market tangible resources are divided into three dimensions: financial resources, organizational resources, physical resources, and technological resources. Whole Foods has a variety of different locations where they product their meat, fish, and fruits and vegetables. It has acquired farming capabilities al over the U.S. in order to ensure the best of the best. Whole Foods Market has made it clear to its consumers of its ideal locations and that includes being in neighborhoods with a “…large number of college-educated residents” (”Whole Foods Market”). The reason for that is simple. A lot of the population still remains uneducated about the benefits of organic living and as such don’t seek out organic retailers. The intangible resources of Whole Foods Market are divided into three dimensions: human resource, innovation resource, and reputational resource. The dimension of human resource is one that Whole Foods thoroughly excels in. Even though things such as knowledge cannot really be measured, the amount of customer loyalty should be an indication. By being the largest natural and organic food seller, Whole Foods has managed to win over at of consumers and as such has managed to obtain their trust. Whole Foods is a seller that is trusted because of their care they put in the production of the foods.
Whole Foods has built strong relations with their supplies, which transcends over to their consumer base as well. Not only has that but Whole Foods made a special note to treat all their employees as part of team. When it comes to innovation resources Whole Foods has managed to stay on top of things and the latest trends. The healthy movement across the U.S. to promote a healthy lifestyle in adults, but especially in children has helped attract many consumers over to Whole Foods. Whole Foods Market, like...

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