What is marketing? There are many definitions of marketing. Personally, marketing is based on an organizations need to promote their goods and services. Marketing involves selling and advertising. Successful marketing plays a vital role in the achievements of an organization, in addition to economic growth and development. Successful marketing also plays a role in whether or not an organization will be profitable. This paper has given a personal definition of marketing is, and it will also give the definition of marketing from other sources. The paper will also touch on reasons that make marketing such a fundamental aspect of the growth and development of an organization.
According to Brian Norris (one of the world’s leading marketing minds), "Marketing is a four step process that begins with analyzing and defining a qualified universe of potential users or buyers. After this first phase in the marketing process, a true marketing effort succeeds in capturing the attention of the intended buyers within the targeted universe. Third, systematic effort must be put into getting the prospects to accept the concepts or propositions being offered via the marketing effort. Finally, with all three of the previous steps achieved, the marketer must convert the prospective buyer into an actual buyer by getting them to take the desired action (purchase, rent, call, download, subscribe, refer, sell, follow the law, become a member, etc.)." (Norris, 2006) Marketing can be a catalyst for change. A more detailed definition of marketing is micro-marketing. Micro-marketing is the performance of activities that seem to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. Micromarketing describes the activities of individual firms, beginning with originating and producing products and ending when the products reach the final user, the customer....