UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN
Harnessing Energy through Knowledge Summer internship project on
“Marketing Challenges associated with XTRAREWARDS loyalty program with IOCL Customer’s perpective vis-a-vis the alliance partner’s perspective”
Under the guidance of Mr. SUBASH CHANDRA NAYAK Senior Manager(F.M.)
Submitted by: Sambeet Mohapatra (MBA, Oil & Gas ) Vibhu Pramod Gupta ( Int. B.Tech APE + MBA (Oil & Gas))
ACKNOWLEDGEMENT
We do hereby render our heartily acknowledge our Internship project guide Mr.Subash Chandra Nayak, Senior Manager (Fleet Marketing), Indian Oil Odisha State Office for his guidance throughout the project. We would also like to thank Mr. A.C. Ghosh (DGM, Indian Oil Odisha State Office) for his support at every step in completing this project report. We also cannot forget the help of Mr. Samson Chacko (DGM, Indian oil, Mumbai Head Office) for coordinating this project. We would also like to mention the names of some teachers of our institute, University Of Petroleum and Energy Studies, Dehradun for their valuable support. Mr. S K. Pokhriyal (HOD, Oil & Gas Dept.) for considering us worthy of joining Indian oil. We would also like to thank Mr. Geo Jos Fernanadez (Course Coordinator, MBA, Oil & Gas) and Mr. R. Yagnik (Course Coordinator, Int. Btech APE + MBA Oil & Gas) for their support. We would like to thank the various Indian oil staff, fuel retail outlet dealers and staff, IOCL Alliance Partner Managers and other staff, customers who helped us in some or the other in completing this project. We would also like to thank our parents and friends who acted like a support during this project.
Sambeet Mohapatra (MBA, Oil & Gas) Vibu Pramod Gupta (Int. Btech (APE)+ MBA (Oil & Gas))
CONTENTS
INTRODUCTION................................................................................................................................4 About Indian Oil Corporation Limited Vision and mission of the Company...