Yahoo Inc. is following differentiation strategy by providing quality web services to its users through out the world. Yahoo is also committed to empowering its users and employees through programs, products, and services that inspire people to make a positive impact on their communities. For example Yahoo! for Good connects people with causes through their products and services as well as through partnerships with nonprofit organizations such as Global Green, Network for Good, and DonorsChoose. The organization is involved in various charities and has given millions of dollars in grants to organizations around the world. (Company Overview)
Yahoo is also following differentiation by a wide range of services it provides through diversification. Yahoo Inc. is currently offering more than 95 web services to its users in more than 30 languages throughout the world. Yahoo generates most of its revenues from their web based search service. They have built a sustainable competitive advantage over their rival Google Inc. In October 2007, Yahoo! Search was updated with a more modern redesigned Yahoo! home page. Moreover, ‘Search Assist’ was added; which provides real-time query suggestions and related concepts as they are typed. Furthermore Yahoo! Search also provides their search interface in at least 38 international markets and a variety of available languages. (From to-do to done)
Yahoo mail is their most successful service and they are the leader in web based mailing service with an overall market share of fifty percent. They have also built a sustainable competitive advantage in their web based mail service by providing unlimited storage space for the email. Furthermore they provide two different web interfaces for their mailing service known as “Yahoo Mail Classic” and “All New Yahoo Mail”. This gives users a choice to pick the one they are most comfortable in using. The All New Yahoo Mail has a revised interface and is very similar to a heavy mail...