MRC2213 STRATEGIC MANAGEMENT
Prepared by:
Fazarizul Hashidi Bin Mohd Pauzi
MR121133
Prepared for:
Dr. Mas Bambang Baroto
Contents
Introduction .................................................................................................................................................. 1
1.
Vision and Mission Statement .............................................................................................................. 2
2.
PEST Analysis ......................................................................................................................................... 3
3.
4.
2.1.
Political, Government and Legal Forces........................................................................................ 3
2.2.
Economic Forces ........................................................................................................................... 3
2.3.
Social, Cultural, Demographic and Natural Environment, Forces................................................. 4
2.4.
Technological Forces ..................................................................................................................... 5
2.5.
PEST Analysis Summary ................................................................................................................ 5
2.6.
Conclusion ..................................................................................................................................... 5
Competitive Analysis ............................................................................................................................. 6
3.1.
Competitive Analysis Summary .................................................................................................... 7
3.2.
Conclusion ..................................................................................................................................... 7
Industry Analysis...