The next crucial idea is about the effects that brought by this issue. Knickerbocker (2004) discusses the impacts of consumerism on human well-being. He suggests that consumerism accelerated by globalization has both positive and negative influence on the society depending on the point of view. I agree with him because his statement relate to our life nowadays. Specifically, among the advantages of consumerism is the fact that it stimulates the economy, attracts foreign investment and creates new jobs. I guess we have a tremendous amount of choice in the marketplace. Don't like that purple shirt on the mannequin? There's one in every color of the rainbow on the rack. There is a specialized store for every possible activity or interest. For big businesses, consumerism allows for brand differentiation. Where we have the same product sold under many different names. This makes big businesses tons of money and allows for competition in the marketplace. Consumerism works very well for capitalists, economists and corporations. On the other hand, it also does harm to environment, growth of the gap between the rich and poor, people’s health and people’s daily social life. The opening of new factories in the industrial sector has destroyed most of the forests, and nature all around us. While the use of machinery in factories have led to pollution such as air pollution, noise, water and others. The greatest impact resulted from the dead is against our social life. The difference in the gap between the rich and poor is increasingly evident. There are still many poor people living without basic necessities such as water and food.