Shades of Blue
A Global Diversity and Multicultural Initiative
Session: TU204 Nancy A. Curl, IBM Joerg Schmitz, TMC
Confirmation of terminology IBM's Evolution Shades of Blue Objectives Shades of Blue - a Roadmap for Success The IBM 4-Tier Learning Model Cost Savings Identified IBM and TMC Partnership Deployment Lessons Learned
Critical Success Factors
Challenge of Terms...Diversity and Multiculturalism
What is the difference?
Definition of Diversity
"IBM's definition of diversity includes all of the human characteristics that make us unique as individuals. It includes everyone and excludes no one."
J. T. (Ted) Childs, Jr.
Vice President Workforce Diversity
IBM DAW / DIW Foil #16 4
Definition of Multiculturalism
The great arc of values, attitudes and behaviors through which groups relate to each other and the world at large. It is the broad spectrum of differences across which we communicate and interact in a global environment. It requires of IBMers to develop and exhibit a high degree of cultural competence (i.e., the skills to appropriately translate and localize intentions and initiatives).
Understanding of Culture
Distinct from concepts of ethnicity and/or race National boundaries do not equal cultural boundaries Highly situational/context dependent Neither prescriptive or deterministic of individuals nor static for a given population Applies on four levels:
1. National/Societal 2. Organizational/Functional 3. Team 4. Interpersonal
Multiculturalism Workforce Diversity Era of Inclusion
Work/Life Equal Opportunity & Affirmative Action Equal Opportunity
1980 1980s 1970 1970s
A Heritage of Leadership Workplace
IBM's commitment to diversity and globalization...a long history of success
More than 80,000 people trained since 1993
Shades of Blue, launched in 2001...