e-business uiTM syllabus

e-business uiTM syllabus

CHAPTER 1
INTRODUCTION TO DIGITAL ECONOMY

Learning outcome
Business in the digital economy
Information Systems & Information Technology
Business benefits and challenges in the digital
economy

What is digital economy?
An economy that is based on digital technologies,
including digital communication networks (internet,
intranet, extranet), computers, software, and other
related information technologies
Also called the Internet economy, the new
economy, or the Web economy

Major characteristics of
digital revolution
Globalization
Digital system
Speed
Information overload
Electronic markets
Digitization
New business models and process

Major characteristics of
digital revolution
Fast pace innovation
Obsolescence

Opportunities
Fraud
Cyberwars
Digital enterprises

Digital enterprise
A new business model that uses IT in a fundamental way to
accomplish one or more of three basic objectives:

• reach and engage customers more effectively
• boost employee productivity
• improve operating efficiency
It uses converged communication and computing technology
in a way that improves business processes

Example: Amazon, Google

Digital ecosystem
Consumer
s

Product
and
services

Sellers
Intermediarie
s

Electronic
marketplac
e

Support
services

Brick and mortar VS
Digital company
Brick and mortar organization

Digital organization

Selling in physical store

Selling online

Paper catalogs

Electronic catalogs

Physical marketplace

Electronic marketplace

Physical transaction, during
business hour

Online transaction, anytime and
anywhere

Paper-based billing

Electronic billing

Slow and limited marketing

Explosive viral marketing

Information technology
What is information?

• Organized collection of facts that have value
beyond the facts themselves
Information technology

• The mechanism that engenders the activity of
gathering & processing data, producing...

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