E-commerce

E-commerce







Electronic Commerce
Jonathon Burnstein















Abstract
This paper briefly discusses several aspects of electronic commerce including a brief description, business-to-business, characteristics of business-to business, business-to-consumer perceptions, and data of business-to-consumer market trading volume, using data retrieved from the 2011 Top30 of B2C online retailers in China.



















Electronic Commerce
“E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the internet” (Salvatore, 2012, p. 150). This paper briefly examines several aspects of electronic commerce including a brief description, along with business-to-business, characteristics of business-to business, business-to-consumer perceptions, and data of business-to-consumer market trading volume, using data retrieved from the 2011 Top30 of B2C online retailers in China.
The earliest example can be found in the travel and hospitality industries and the airline industry in particular, which initiated many ground- breaking e-commerce applications for more than three decades. Through the use of central reservation systems, travel and hospitality companies manage the sale of their inventory. Initially, central reservation systems were used simply to record transactions against the sale of physical inventory at a fixed price. Driven by market forces, it became apparent that the information collected could be used for better management of prices and inventory, leading to increased margins with minimal additional capital outlay. Overbooking, demand forecasting taking willingness to pay into account, optimizing the mix of fare products, and doing so evolved to the point where "rocket science" is now an apt descriptor. Collectively, these practices have come to be known as revenue or yield management, and they are considered...

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