• Submitted By: FromParis
  • Date Submitted: 11/14/2009 6:21 PM
  • Category: Business
  • Words: 2943
  • Page: 12
  • Views: 945


Jean-François NGO – 07088953 –

BA European Business

This document is focusing on the e-tourism industry. Its objective is to describe how companies in this industry use ICT for running business, to assess the impact of this development for firms and for the industry as a whole, and to indicate possible implications for policy. We have analyzed the e-tourism industry thanks to literature, some interviews and case studies and a survey from the tourism industry about the ICT use.

We are going to analyze in this report the global e-tourism industry.
Who are these different actors competition, market evolution current situation? What are the historical different components of this sector?
We will carry through the PESTEL method the e-tourism industry.

The use of PEST helps to adapt to the realities of the new environment.

PESTEL is an examination of certain company to explore an uncertain external environment over the short medium and long term

Market Evolution

E-tourism is the way to make information and booking facilities available to consumers at a quite low cost. It enables the tourism sector to make savings on the production and distribution of print and other activities such as call centers and information centers. It also gives a tool for communication and relationship with the consumers as well as tourism suppliers and market intermediaries. The e-tourism sector is different from the other sectors of e-commerce because the consumer goes and collects by himself the product at the point of production. It represents also the destination. As a result, the e-tourism is a revolution in the tourism industry insofar as it avoids the need to deliver products around the world.
Internet can be considered as the last revolution in the distribution of tourism information and sales. Internet is becoming today the primary channel for business to business communication. It offers the suppliers the possibility to by-pass...

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