1. Highly globalised, staying in a high position in the world-wide car-manufacturing industry.
Toyota has retailing outlets in 170 countries. According to classadnew.sina.com.cn, Toyota ranks the third in World’s Ten Car Giants, just after General Motors (U.S.A.) and Mercedes-Benz (Germany). Its status is somewhat dominant in specific areas.
2. Good financial performance.
Toyota ranks eighth in Fortune 500, with yearly revenue of 185805 million dollars, only 6799 million dollars less than General Motors and 301.3 less than Mercedes-Benz.
3. Very good reputation and company image.
Honestly speaking, Toyota is a household brand known all around the world. Its products focus on quality and view it as their life, just as other Japanese companies has been doing since World War 2. And their R&D Department is developing and improving the techniques of hybrid cars, which can lead to a cleaner environment and caters to the current trend. Besides, as is mentioned in the case study, “Toyota doesn’t modify its automobiles to local needs; it customizes both products and operations to the level of consumer sophistication in each country.” Toyota achieved this by using marketing techniques to get to know the customers and meet their needs.
4. Advanced in manufacturing and production concepts and method.
Toyota adopts lean-manufacturing methods, such as TQM total quality management) and JIT (Just in time). And according to the case study, it’s also famous for TPS (Toyota Production Method), which is imitated by its rivals and the system is even introduced into other industries, for example, hospital and postal services.
1. Material importer.
Japan is an island nation with relatively scarce recourses, so it depends heavily on importing. As is no exception, Toyota depends heavily on importing. If there is an emergency or a crisis, the importing may be interrupted and the production process will easily break down.
2. Poor plants location....