MKT 571 Complete Week 4 NEW

MKT 571 Complete Week 4 NEW

MKT 571 Complete Week 4 NEW

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MKT 571 Complete Week 4 NEW
MKT 571 Week 4 DQ 1 NEW
Watch the Dunkin Donuts Video in MyMarketingLab®.
Complete the corresponding video guide.
 
MKT 571 Week 4 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed.
 
MKT 571 Week 4 DQ 3 NEW
Southwest Airlines Pricing Strategies
Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
 
MKT 571 Week 4 DQ 4 NEW
Starting a Franchise
You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
 
MKT 571 Week 4 DQ 5 NEW
Willing to Pay
What are some products or services that would be considered high priced, but that you are willing to pay for?  What is the value you are receiving in exchange for the price?
 
MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II - NEW
Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets: 
•    Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
•    How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.
•    Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics...

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