MKT 571 Complete Week 5 NEW

MKT 571 Complete Week 5 NEW

MKT 571 Complete Week 5 NEW

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MKT 571 Complete Week 5 NEW
 
MKT 571 Week 5 DQ 1 NEW
Complete the Online Marketing Simulation in MyMarketingLab®.
 
MKT 571 Week 5 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events?  Discuss the strengths and the room for improvement in what you have noticed.
 
MKT 571 Week 5 DQ 3 NEW
Marketing Communications
Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?
 
MKT 571 Week 5 DQ 4 NEW
Marketing Communications
Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of course! The site features a recipe contest, and entrants even get training on how to photograph their entries to make them look as yummy as possible. Visit this Web site and find two other branded Web series. Critique the sites and describe how viewers interact with the Web sites.
 
MKT 571 Week 5 Individual Client Pitch Presentation NEW
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.  
 
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:  
•    Identify how your IMC plan is new and improved including the benefits you focus on and the target market.
•    Discuss the changes to your positioning strategy....

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