MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I – NEW
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MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I - NEW
Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets.
Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service.
Include the following components for both markets:
• Justification for your choice of product and the two countries
• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering
• Product identification
• A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your paper according to the updated APA standards.
Be sure to read the rubric for guidance on how the paper will be graded.
Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple documents.