MKT 571 Week 3 Quiz NEW

MKT 571 Week 3 Quiz NEW

MKT 571 Week 3 Quiz NEW

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MKT 571 Week 3 Quiz NEW
1. Most new-product activities are devoted to
introducing backward integration
changing the target markets
improving existing products
changing the existing market dynamics
 
2. Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an underdeveloped African country
Pestorica, a publishing company, decides to launch a new sports magazine
 
3. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Interoperability
Mass customization
Reverse engineering
Backward compatibility
 
4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Sharing services
Using brand symbols
Working with larger groups
Cultivating non-peak demand
 
5. Which of the following is most closely related with the organic growth of an organization?
Developing new products from within
Increasing productivity of employees
Acquiring a product or service brand
Increasing the operational profitability
 
6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
ease of use
technology intensity
adaptability
customer training
 
7. Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate...

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