MKT 571 Week 4 Quiz NEW - 100% Correct

MKT 571 Week 4 Quiz NEW - 100% Correct

MKT 571 Week 4 Quiz NEW - 100% Correct

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MKT 571 Week 4 Quiz NEW - 100% Correct
 
1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
Strategic marketing system
Vertical marketing system
Horizontal marketing system
Conventional marketing system
 
2.) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 
Market-penetration pricing
Sensitive pricing
Target pricing
Market skimming
 
3.) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
Side pull strategy
Push strategy
Pull strategy
Downward strategy 
 
4.) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
Barter
Offset
Free trade
Compensation deal
 
5.) What takes place when dealers purchase some or all of a product line?
Part-line forcing
Half-line forcing
Forcing by brand
Full-line forcing
 
6.) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
Pull strategy
Downward strategy
Upward strategy
Push strategy
 
7.) What type of distribution places the goods or services in as many outlets as possible?
Selective distribution
Exclusive distribution
Marketing distribution
Intensive distribution
 
8.) When the number of intermediaries are severely limited, this means an
strategic distribution
marketing distribution
inclusive distribution
exclusive distribution
 
9.) When companies estimate the demand and costs associated with alternative prices, they will choose...

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