Table of Contents
1. Five competitive forces of Porter 3
1.1 The strongest competitive force 3
1.2 Weakest competitive force 3
1.3 Strategic map of Roger’s Chocolate 4
2. The changing of the chocolate industry 5
3. The success of producers of premium chocolate 5
4. SWOT analysis of Roger’s Chocolate 6
4.1 Strenghts 6
4.2 Weaknesses 6
4.3 Opportunities 6
4.4 Threats 7
5. The competitive strategy of Roger’s Chocolate 8
6. Financial performance 9
1. Five competitive forces of Porter
To be able to answer this question, the five competitive forces should be displayed first to have clear answers that could be applied to Roger’s Chocolate. The five competitive of Porter are designed about who is more profitable in the industry they are operating:
1) The threat of new entrants this could put pressure on prices and costs for the industry.
2) Bargaining power of Suppliers, which can capture more value by charging higher prices and limiting services or quality.
3) Bargaining power of buyer, they can capture value by forcing down prices and demanding for better quality.
4) Threat of substitute products. These products can be considered to be candy or other sweets products. Customers who are liking chocolate can easily switch to another brand of chocolate according to their requirements for the chocolate therefore this this can be considered as a substitute product.
5) Rivalry among existing firms can be thought of price discounting, new production introductions, advertising campaigns and service improvements.
1.1 The strongest competitive force
In the chocolate industry there is great pressure on the overall performance of the companies, this is because there is an increasing competition from rivals and threat from new competitors. It can be concluded that the premium chocolate industry, the industry where Roger’s Chocolate is operating, is having an intense competition with a huge growth potential. This is...