T-Mobile

T-Mobile

Contents Summary --------------------------------------------------------------------------------------------3 Target Audiences and their behavior-------------------------------------------------------------3 Marketing Communication objectives-----------------------------------------------------------4 Creative strategies-----------------------------------------------------------------------------------6 Various tactics---------------------------------------------------------------------------------------9 Integration and Suggestions----------------------------------------------------------------------10 References-------------------------------------------------------------------------------------------12 Summary Orange on the other hand uses various strategies to capture into peoples mind. They provide mobile advertising and a marketing strategy by which associates animal characteristics with the behavior of the customer on recharging the phone. They also provide 2 for 1 cinema tickets. *Target audiences and their* behavior “It’s too easy to get lost in technology and mobile industry is the smallest things which created biggest leverage in customer satisfaction” {draw:frame} From marketer’s point of view, Customer satisfaction is the important priorities the customer has made on using T-Mobile Customer satisfaction is the ultimate reason for Total quality Management. The three main themes that emerged over the years are: The link between the “bottom line” and customer satisfaction for business results. The will of customer satisfaction for the primary focus for successful organization in future. The key issues emerged from the relationship between loyalty and satisfaction is: Both loyalty and customer satisfaction are related constructs Moderating factors influences the relationship between the customer and the product Influencing on the outcome of the research. (Alomaim, N 2003, pp.666-670). Pay...

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