Barbie has been a BIG deal in the toy aisle. She's also morphed through a variety of careers, gained and lost friends, and acquired an amazing number of possessions. Barbie was the suggestion of Ruth Handler, wife of one of Mattel's co-founders, Elliot. Handler had noticed that her own...
The Barbie Doll was first patented in 1958 by a young woman from California named Ruth Handler. The Barbie doll is well know for her long legs, her tiny waist, blonde hair and blue eyes, and her huge chest. This “perfect” plastic body has had multiple positive and negative affects around the world for...
The Business of Barbie®
Izabel Falcão do Rego Barros Feb/Mar 1998 last revised February99
• Mattel and Barbie - a quite long story
• The toy market in the late 50’s and 60’s
• Shaping strategy with design: 70’s and 80’s
• The 90’s and the second breakthrough
it all started when Ruth Handler noticed her daughter Barbara playing with paper dolls and imagining them in grown up roles. At the time, the dolls in the market were all baby dolls and the need for a doll role-model that would inspire little girls to think how they wanted to be when they grew...
businesswoman, a member of a rock band, the first women in the moon and a Women's World Cup Soccer player. Who is this superstar? It's none other than Barbie doll; the doll who is only 50 years old and still looks like a teenager.
This story takes place in the 30’s. It’s a story that’s starts out sounding like...
Barbie is an American made doll that captured the hearts of many young
girls across the United States. Is it really that strange that this fashion doll was
also under the influence of the Cold War, as well as so many other cultural items
indigenes to the United States? Barbie was marketed as a...
Barbie: The Bitch Has Everything?
On eBay, a bidder can purchase a pink license plate frame that says, “I want to be Barbie. The bitch has everything.” Barbie appears to have the perfect body, Ken, her handsome boyfriend, a multitude of careers ranging from a teacher to an astronaut, and an endless...
inform the audience about
March 27, 2014
A. She has had more than 80 careers in her lifetime, from a Rock Star to a paleontologist, to a Presidential candidate. Many of you in this room have probably either purchased or owned one…she is Barbie!!
B. With her good looks...
Barbie Doll Revolutionized Toy Industry
By Belem Ramos
From left, Cherity and Amanda Pierce display their Barbie collection.
Photo by Sandra Pierce.
Flashy clothes, the perfect boyfriend, a Corvette, Ferrari, full size apartment with beautiful furniture and a boat. She's the woman who has everything...
In A Barbie World Life’s...
In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local, to a national, to a global level; thirdly: allowing consumers...
Assignment 4 Paper 5
October 31, 2012
Barbie- An American Icon
Icons like Barbie recognized for their popularity and effects on society. Barbie is a subject of obsession all over the world. Collectors, consumers and even some designers become enthralled in the Barbie world. Designers create special designs...
little girls are grown up with their first toy to be a Barbie doll. If you ask a young girl what they would like for a gift and the answer is mostly “A Barbie”. Why is Barbie such a big deal to young girls? Well the answer is that Barbie dolls have always been a role model to girls while they grow up...
Case Study I - Barbie 7 April 2011
This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie, a SWOT analysis, her position and the implications of it in the BCG Matrix, her target market, and my strategy if I...
Barbie was first introduced in 1959, at the American International Toy Fair, in New York. She was created by Ruth and Elliot Handler, who are the co-founders of Mattel toys. She made her debut as a teenage model and was dressed in a black and white striped swimsuit. She was the first doll in America...
Barbie, Cosmopolitics, and everything in between that
Self-esteem is how someone feels about themselves and the pride they feel in their own self, you either have it or you don’t. Self-esteem is very important because feeling good about yourself directly affects the way you act. A person with...
Title: history of Barbie
Specific purpose: to inform my audience about the history of Barbie
Introduction: how many of you watch the Barbie story? Is there anyone left on the planet that doesn't know what a Barbie doll is? I knew that everybody know about the story of Barbie, but how many of you...
The title “Barbie Doll” suggests that the poem advocates a perfect physique; however, it is a satire concerning human’s emphasis upon physical attraction. The title generates a satirical piece through the language used in the poem. The words and phrases in the poem express how...
Wednesday, November 14, 2012
Barbie and the Notion of Progression
Since the emergence of the Barbie doll in 1959, Barbie has been a populous choice among young children, and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial...
MATTEL VS HASBRO/BARBIE VS BABY ALIVE
American InterContinental University
The two highest toy companies, Mattel and Hasbro have various dolls that every little dreams of having. In this paper, I will compare and contrast the “old school” Barbie to the “new reality” Baby Alive and how...
Purpose statement: The purpose of this speech is to inform the audience about Barbie.
I. Did you know in every second of everyday, two Barbie dolls are sold somewhere in the world?
A. Barbie was invented in 1959 by Ruth Handler.
B. She was introduced to the world...
Good Deeds of Barbie
Mohammad Reza Jafareian
American University of Sharjah
Good Deeds of Barbie
Barbie dolls, the most popular doll in the world, was invented in 1950’s when a lady called Ruth Handler...
situation in life. Alternatively, the poem “Barbie Doll” by Marge Piercy is a satirical poem that is about a girl who is intelligent and physically capable, but the characteristic that society places value on is her physical appearance. The poems “Daystar” and “Barbie Doll” are both representative of the gender...
I. She is one of the hottest selling toys in the world. Both adults and children collect her in record numbers, and she has had more that 80 careers since her invention, including a paleontologist, rock star, and even a presidential candidate. Her name is Barbie.
Now a days, people are more concerned because of how they look, their image; especially women. This is due to the major influences that the media has over their visions. It is not only the media that is having this type of influence over women; also fashion dolls are having much of an influence...
want to change their bodies others just want to be themselves with better lives. Two poets Marge Piercy and Julia Alvarez explain these pressures. In "Barbie" by Piercy the speaker self sacrifices to the point of death. In contrast, Alvarez in "Dusting" sacrifices her mother's approval for the sake for self-discovery...
English 102 Sec 63
November 5, 2008
Barbie through the Years
There are plenty of critics that do not approve of Barbie and all that she stands for. They claim she promotes an unrealistic image of what a woman should be. This triggers young children to set this image as the...
Marge Piercy’s poem “Barbie Doll” gives insight on the societal and cultural expectations that American children suffer through every day. The poem is written as a narrative; the speaker is an observer, who follows the life of a young girl who struggles with the pressure to be perfect. The girl eventually...
Barbie: Teenage Fashion Model
Early in 1959 a new toy that would later be loved by millions was shown to the world. Her name was Barbie. Ruth Handler created Barbie because she felt that young girls needed something to play with besides baby dolls or paper dolls. Handler wanted little girls to...
Marge Piercy's "Barbie Doll". Both stories will describe two comparisons of two suicides notes about young girls. In "Suicide Note" written by Janice Mirikitani, the young girl feels pressure that she has let down her parents possibly by not having perfect grades and in "Barbie Doll" written by Marge...
Too bad it is not a plastic world.
Society emphases that woman need to look a certain way to be accepted. The poem, Barbie Doll, written by Marge Piercy tells the story of a young girl growing up through the adolescence stage characterized by appearances, and sometimes crude...