Barbie has been a BIG deal in the toy aisle. She's also morphed through a variety of careers, gained and lost friends, and acquired an amazing number of possessions. Barbie was the suggestion of Ruth Handler, wife of one of Mattel's co-founders, Elliot. Handler had noticed that her own...
The Barbie Doll was first patented in 1958 by a young woman from California named Ruth Handler. The Barbie doll is well know for her long legs, her tiny waist, blonde hair and blue eyes, and her huge chest. This “perfect” plastic body has had multiple positive and negative affects around the world for...
The Business of Barbie®
Izabel Falcão do Rego Barros Feb/Mar 1998 last revised February99
• Mattel and Barbie - a quite long story
• The toy market in the late 50’s and 60’s
• Shaping strategy with design: 70’s and 80’s
• The 90’s and the second breakthrough
History of Barbie
History of Barbie
The Barbie doll was designed by Ruth Handler in the mid-1950s.
Ruth and her husband Elliot Handler owned a company that made wooden picture frames along with their partner Harold Mattson. Elliot and Harold...
Elliot Handler and her name is Barbie Millicent Roberts. Barbie is one of the most influential icons in society and has left numerous children, particularly girls, with a false idea of how they should appear to society and enforces gender roles and negative stereotypes.
Barbie was created by Ruth Handler...
Good Deeds of Barbie
Mohammad Reza Jafareian
American University of Sharjah
Good Deeds of Barbie
Barbie dolls, the most popular doll in the world, was invented in 1950’s when a lady called Ruth Handler...
businesswoman, a member of a rock band, the first women in the moon and a Women's World Cup Soccer player. Who is this superstar? It's none other than Barbie doll; the doll who is only 50 years old and still looks like a teenager.
This story takes place in the 30’s. It’s a story that’s starts out sounding like...
BADM 372: Advertising
Case 2: Barbie vs. Bratz
1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New...
In A Barbie World Life’s...
In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local, to a national, to a global level; thirdly: allowing consumers...
MATTEL VS HASBRO/BARBIE VS BABY ALIVE
American InterContinental University
The two highest toy companies, Mattel and Hasbro have various dolls that every little dreams of having. In this paper, I will compare and contrast the “old school” Barbie to the “new reality” Baby Alive and how...
Barbie: Teenage Fashion Model
Early in 1959 a new toy that would later be loved by millions was shown to the world. Her name was Barbie. Ruth Handler created Barbie because she felt that young girls needed something to play with besides baby dolls or paper dolls. Handler wanted little girls to...
Let me begin by telling a story. A young girl meets a boy and they fall in love. The girl graduates from high school. She had visions of a great career success in the real world. She wanted to go to college anyways because her parents thought traditional. The girl went to college...
Barbie Doll Revolutionized Toy Industry
By Belem Ramos
From left, Cherity and Amanda Pierce display their Barbie collection.
Photo by Sandra Pierce.
Flashy clothes, the perfect boyfriend, a Corvette, Ferrari, full size apartment with beautiful furniture and a boat. She's the woman who has everything...
Purpose statement: The purpose of this speech is to inform the audience about Barbie.
I. Did you know in every second of everyday, two Barbie dolls are sold somewhere in the world?
A. Barbie was invented in 1959 by Ruth Handler.
B. She was introduced to the world...
Title: history of Barbie
Specific purpose: to inform my audience about the history of Barbie
Introduction: how many of you watch the Barbie story? Is there anyone left on the planet that doesn't know what a Barbie doll is? I knew that everybody know about the story of Barbie, but how many of you...
want to change their bodies others just want to be themselves with better lives. Two poets Marge Piercy and Julia Alvarez explain these pressures. In "Barbie" by Piercy the speaker self sacrifices to the point of death. In contrast, Alvarez in "Dusting" sacrifices her mother's approval for the sake for self-discovery...
She’s a fun, outgoing character with an outfit for every occasion. She’s Barbie. Today we will learn about this amazing doll and the affect she has had on toy industry. First we will examine the pink and perfect history of Barbie, then we will try on the many different characters in Barbie’s family, and...
I’m a Barbie girl, in a Barbie world. Life is plastic. It’s fantastic!
My name is Debbie Cooper, and I am a Barbie Collector.
What little girl didn’t grow up playing with a Barbie doll? Well many of you may not know that Barbie was, in fact, an actual person. The original Barbie’s name was Barbara...
The Barbie Phenomenon of the 1960s
Tall, skinny, blond, and beautiful Barbie has been a doll, influencing and changing the lives of many young girls for years. Even though she is considered a role model to many, some feminist do not see Barbie as a positive figure to growing girls. Over the past decades...
Barbie was first introduced in 1959, at the American International Toy Fair, in New York. She was created by Ruth and Elliot Handler, who are the co-founders of Mattel toys. She made her debut as a teenage model and was dressed in a black and white striped swimsuit. She was the first doll in America...
Barbie, Cosmopolitics, and everything in between that
Self-esteem is how someone feels about themselves and the pride they feel in their own self, you either have it or you don’t. Self-esteem is very important because feeling good about yourself directly affects the way you act. A person with...
Marge Piercy’s poem “Barbie Doll” gives insight on the societal and cultural expectations that American children suffer through every day. The poem is written as a narrative; the speaker is an observer, who follows the life of a young girl who struggles with the pressure to be perfect. The girl eventually...
situation in life. Alternatively, the poem “Barbie Doll” by Marge Piercy is a satirical poem that is about a girl who is intelligent and physically capable, but the characteristic that society places value on is her physical appearance. The poems “Daystar” and “Barbie Doll” are both representative of the gender...
Marge Piercy's "Barbie Doll". Both stories will describe two comparisons of two suicides notes about young girls. In "Suicide Note" written by Janice Mirikitani, the young girl feels pressure that she has let down her parents possibly by not having perfect grades and in "Barbie Doll" written by Marge...
Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959, Barbie has grown into a global cultural phenomena. From just one female doll, the Barbie family has grown and includes over 38 friends and relatives.
There are now dolls that represent multiple ethnicities...
It’s Just a Doll and Her Name is Barbie
Since many years ago Barbie has been known for her perfect body and complexion. Many people especially women are affected by Barbie’s looks. Why is this so you may ask? Barbie’s looks have affected women physically, mentally, and even their health.
inform the audience about
March 27, 2014
A. She has had more than 80 careers in her lifetime, from a Rock Star to a paleontologist, to a Presidential candidate. Many of you in this room have probably either purchased or owned one…she is Barbie!!
B. With her good looks...
to this assignment.
Introduction of Barbie doll
In this case study we find that there is doll named Barbie, which is first introduce in 1950, when Ruth Handler, one of the founder of Mattel Co, asked Mattel’s designers to design an adult looking doll for children. In 1955 we can get that it...
little girls are grown up with their first toy to be a Barbie doll. If you ask a young girl what they would like for a gift and the answer is mostly “A Barbie”. Why is Barbie such a big deal to young girls? Well the answer is that Barbie dolls have always been a role model to girls while they grow up...