various strategies to face the competition in the market, the growth rates and threats are to be regularly checked for the maintenance of the company. Samsung also conducts the BCG analysis and ANSOFF matrix analysis for all its products to check the position of their particular product in the...
Samsung Inc. cell phones can be put in the “stars” categories of the BCG matrix. As per CNN (2012) reports Samsung has recently overtaken Motorala and Nokia. Cnet (2012) reports that Samsung has a varied range of cell phone products designed for a differing segments of the market. However, Chaudri...
* Statistics and research figures…………………5.
Recommendation on internal and external auditing for future marketing strategies
* Internal auditing
* SWOT analysis………………………………...7.
* BCG Matrix strategy…………………………..10.
* External Auditing
* PESTEL Analysis...
reason being that Samsung cannot solely rely on its hardware technology to continue generate higher profit margins. We will be analyzing strategic tools such as BCG matrix to explain the basis of this selection.
By using the BCG analysis, we can analyze Samsung's products (look at exhibit 4 and 5...
There are some planning techniques:
❖ BCG model
❖ SPACE matrix evaluation
❖ Directional Policy matrices
❖ Profit Impact of Market Share
(According to course book. BPP 2010 - Business Strategy)
Planning Techniques is essential for...
segment, Samsung associated itself with major sporting events like the Olympics and movies like “the Matrix”
• Penetrated in global emerging markets like India, China and Russia by opening up R&D centres....
* SWOT analysis
Strengths | Weaknesses |
Itunes music stores is an excellent source of revenue where apple could make profit by selling application online to Apple customers through their devices such as...
attributes that might be responsible for the declining market share of Nokia and later draft a strategy for Nokia to jump to ‘Star’ category in the BCG matrix (see appendix 3).
SWOT analysis is used to evaluate the current situations that may affect Nokia. It identifies the internal...
them. There are many competitive analysis tools like, SWOT, Porter’s five forces model, Value chain analysis, Balance score card, BCG matrix, ROEC, PEST etc. This report will be concentrate on three analytical tools which are Porter’s five forces model, SWOT and Value chain. Amongst these three...
of suppliers: - 33 -
4.2.4: Bargaining power of buyers: - 33 -
4.2.5: Existing competition: - 33 -
4.3: BCG Matrix: - 34 -
4.3.1: Star: - 35 -
4.3.2: Cash Cow: - 35 -
4.3.3: Question Marks: - 35 -
4.3.4: Dog: - 35 -
4.4: Kotler’s 4Ps of Marketing: - 37 -
4.4.1: Product: - 38...
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BCG matrix is a chart created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units...
business strategies, and firms’ performance using Ansoff matrix to understand more about iPhone market and its diversification. Next, we will analyse strength and weakness of the company, using SWOT analysis, then analyse market share and industry in depth using Porter’s 5 forces and BCG matrix box...
Figure : BCG Matrix for iPhone and its Competitors
15 % market share in 2012 is a fair figure for Apple iPhone. However Samsung is dominating the market by share of 30% as a result of perseverance in combination with Google’s Android during recent years. According to data and calculation...
analysed using Industry life cycle. The results from such analysis were discussed further in this report. BCG matrix was used to analyse the strategic direction of Inditex. Further Ansoff’s growth matrix also used for this purpose. Further Suitability, Feasibility, Acceptability and Sustainability of...
possible options are HTC to survive in the market. It also offers strategies at corporate level such as the BCG growth share matrix which allows the firms to see where their products are in the market and also helps them decide what type of strategy to use on their products.
packaging to make it more colourful and attractive
A product’s life circle can be extended by finding new users, increased usage and of course, product modification.
The BCG Matrix
Management consultants at the Boston Consulting Group (BCG) developed their matrix in the early 1970s...
are affected by their competitors. It is the necessary for Apple company to promote their product to get more attention and extent their life cycle. BCG matrix is a well-known management portfolio to balance product portfolio.[pic]
According to BCG matrix above, Apple Company products like...
| Topic | Page No. |
1. | ABOUT HOME APPLIANCES | 5 - 6 |
2. | About LG COMPANY | 7 - 12 |
| LG SUBSIDIARIES | |
| VISION | |
3. | SWOT ANALYSIS | 13-15 |
4. | BCG MATRIX | 16-17 |
5. | Marketing SEGMENTATION | 18-20 |
6. | 4P’S OF MARKETING | 21-22 |
7. | CONCLUSION | 23-24 |
McDonald’s BCG Matrix
High Market Share Low
According to BCG Matrix McDonalds would be a star. This is because McDonalds has high market growth and high market share. McDonalds has lots of competitors like Pizza...
them, which wasn’t very good for the image of the company.
As already mentioned before, Ferrari is an outstanding, not usual brand, with a very special marketing strategy and a small group of exclusive costumers.
Therefore, the products don’t conform always to...
For Samsung Electronics, company should apply BCG Growth Share Matrix in their business to analysis and find out the developing of market. According to the International Data Corp., the worldwide smartphone market grew 42.5% year over year in Q1 2012. Vendors shipped 144.9 million smartphones...
contains twelve various jackets. Before in the following passages the line of Softshell jackets is presented by allocating them to the different stages of the Ansoff-Matrix, Product Life Cycle (PLC) and the Boston Consulting Group Growth-Share Matrix (BCG) the segmentation strategy is demonstrated...
value and that positive change requires new insight into economics
and markets and the organizational dynamics to chart and deliver on
winning strategies. We consider every assignment to be a unique set
of opportunities and constraints for which no standard solution will
be adequate. BCG has...
Planning (strategic, tactical, marketing)
Porter’s Five Forces model
BCG MATRIX :
SWOT MATRIX (Strengths, Weaknesses, Opportunities, Threats)
1. ANSOFF MATRIX
This well known marketing tool was first published in the Harvard Business Review (1957) in an article called 'Strategies for...
Internal – External (IE) matrix combines previously created EFE and IFE matrixes in one. It is based on analyses of internal and external business factors to define the strategic position of Apple Inc. It is similar BCG (Business Consulting Group) matrix only the difference is that IE measures a...
analysis, BCG growth/share portfolio matrix and Five Forces analysis, being good tool to investigate the multi-product, multi-markets and multi-environment. The strategies tend to simplify and comprehend market in the complicated environment, it may be hard to run the business and improve the capacity of...
% following the release of the “iPhone4S”. (Fortune Magazine, 2012)
Their tactical business decisions will have been aided by the following five strategic models: Ansoff Matrix, Boston Consulting Group (BCG), Bowmans Strategy Clock, Value Chain Analysis and Stakeholder Mapping.
Through a value...
Analysis of Boston Consulting Group Matrix (BCG):
As far as the BCG matrix is concerned we can see that two of the company business segments are in the dog stage and hence need some innovation in that business to bring it back to the question mark and cash cows. Whereas one of the business...
that how life must be led, entertained and enjoyed.
BCG – MATRIX:
INTERPRETATION OF BCG-MATRIX:
Coca Cola lies in the star quadrant in BCG matrix. The result is based on a 6 percent industry growth rate and 51 percent market share of Coca Cola in the international market.
This shows that...