HarHarrington Collection: Sizing Up the Active-Wear Market
Alejandra Carlos-Padilla, Eric Chang, Jessica Cheng, Jason Schieck, Allison Steinberg
Harrington Collection is facing declining sales and shifting consumer tastes, and the company must consider new strategies to compete...
“Sizing Up the Active-Wear arket”
Final case study
[Type the company name]
1. Apply Porter’s five forces model to determine the overall attractiveness of the
women’s apparel industry. Within the context...
Sizing Up the Active-Wear Market
1. What is your evaluation of the women’s apparel industry and Harrington’s position? How has the average price of women’s apparel changed? What is your evaluation of their financial performance?
The Women’s Apparel...
Harrington Collections is a high end apparel company that specializes in woman’s clothing. Harrington takes pride in having “top in-house design staff, extensive national advertising campaigns, and its exceptional quality and styling” (Becham & Tedlow, 2008). The company chooses not to sacrifice...
1. ISSUE AND DEFINITION OF SUCCESS
Issue: After three years of unimpressive sales and low margins, Harrington Collections must evaluate launching a new active-wear product line in order to increase profits and maintain industry leadership.
Definition of Success: Break-even must be achieved within...
(segmentation, targeting, size of the market, product and positioning, promotion, pricing, and distribution). Focus on the firm’s unique selling propositions and analyze whether they are (1) unique and sustainable, (2) being communicated effectively, (3) valued by the target market, and (4) transferable across...
your evaluation of the women’s apparel industry and Harrington’s market position? How has the average price of women’s apparel changed? What is your analysis of Harrington’s financial performance?
-The women’s apparel industry market is mature (avg. growth from 2006 to 2007 was only 4.2%)
studied fashion design and worked for his family’s small clothing factory, grew up in a small sicilian village while Gabbana, a trained graphic designer, grew up in Milan. They went into business two years later. The first collection was launched in 1986 and the spirit of their work is Jean Paul Gaultier.
V. Financial Plan
1. Cash Flow
2. Income Statement
I. External Analysis
1. PTM (Primary Target Market)
We classified PTM into three groups in two customer types, buyer and seller
1. Age Group
2. The Living Areas
3. Classification of...
Army Regulation 670–1
Uniform and Insignia
Department of the Army
31 March 2014
SUMMARY of CHANGE
Wear and Appearance of Army Uniforms and Insignia
This administrative revision...
the head of design from 2001- 2010. His last collection was the 'Art of Tarot'. The Satya Paul product line comprises women’s designer wears, handbags, clutches and scarves, men’s accessories such as neck ties, belts, wallets, and cufflinks.
Satya Paul set up shop in 1985, when the Indian fashion industry...
I. Factual Summary:
1. Harrington Collection, a large manufacturer and retailer of high-end women’s apparel faced declining sales and shifting consumer tastes, and the company needed to consider new strategies to compete in the...
and force people to have a high respect for your unique beauty all the time. In today's fashionable world, what you dress plays a key part in inducing up your image. Getting outfitted in suitable apparel is of great importance to show a fit to be seen appearance.
Fashion is an important part in every...
Questions for Harrington Case
1) How well does active-wear fit with the Vigor division (e.g. target customer, advertising and sales strategy, production capabilities)? What possible impact could this new product line have on the Vigor brand name?
Harrington Collection's manufacturer and retailer...
Harrington Collection – Case Analysis
* In 2007 the U.S. women’s apparel market was both mature and highly competitive. The economic downturn in the early 2000s significantly impacted the industry.
* Consumers had become very price-sensitive. Half...
Harrington Collection, Case Brief
Strategic Marketing Management
Key Issue: At what price should Harrington introduce the new Vigor active-wearline?
Harrington Collection has faced declining sales from 2005 to 2007. The clothing
company is currently looking...
Options Atlantic Computer, a leading player in the high-end server market, has developed a new server, the Tronn, and a software tool, called the "Performance Enhancing Server Accelerator," or PESA, that allows the Tronn to perform up to four times faster than its standard speed. How should Atlantic price...
The first issue of the Fashionbi Magazine is dedicated to Turkey’s Fashion industry and it’s new horizon. We want to share the changes that this market is experimenting today and the opportunities it offers for both local and foreign companies. We want our readers to get a complete picture on this...
freshly minted coin.
As I look back across two millennia for these earliest memories, I marvel at my long, now legendary, journey from mine to mint to market to museum. I remember Rome as a rising power, a century before the first Caesars; I recall the early days of Emperor Asoka's moral conquests and the...
Valvo grew up in a traditional Spanish/Italian family in Westchester County, New York where early on he developed a passion for oil painting and made costumes for his sisters’ school projects.
Valvo’s father was an anesthesiologist and his mother a nurse, and Valvo envisioned a career as a plastic...
How well fit?
The active wear line will include hooded sweatshirts, t-shirt and workout pants. This is very different from Harrington’s high-end design, career, and eveningwear collection. It would be appropriate to introduce new active wear line under Vigor division because Vigor tended to target...
Harrington Case Annabel Mckenzie 21220899 Sue Davidson 2pm Monday
The Vigor division was introduced to the Harrington Collection in 1984. At the time, its target audience was younger, fashion conscious customers that wanted professional and stylish attire for the workplace...
your own label; own a chic boutique in an uptown district; or even work in an internationally-renown couture house, a degree in Fashion Design is right up your street.
Fashion helps an individual express style and status for a defined sense of identity. There’s much more to designing than just creating...
³budget´ to ³moderate´classifications that are more price-conscious. Therefore, if active-wear prices wereintroduced at a 20% higher price that the original price suggestions, Vigor will be able tomaintain most of its market share. At 20% higher prices, a hoodie at retail will cost $120,a tee-shirt will...
dressed. De Kliek is a woman-owned business currently organized as a Sole Proprietorship.
Clothing for stylish women
De Kliek will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women, and will be the exclusive U.S. home of the German line, Herr Frau. In addition...
Prof. Michael T. Manion
Course: Product Management MBA 759 Case: Harrington Collection
Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing, as consumer demand for casual comfortable clothes...
MK 600 Syllabus
MK 600: Managing Customers and Markets Quinnipiac University Summer 2012 (online) Contact Information Instructor: Dr. Charles M. Brooks Phone: (203) 582-8333 (Not a good option. I am often away from the office.) E-mail: email@example.com (Include MK 600 at the beginning of your...
Harrington Case Analysis
Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along...
this continually growing market. This market has seen a shift in price over the years. While the demand for cheaper athletic clothing has increased, the customer is still willing to pay a good deal of money for this active wear. For instance customers in this market will spend up to $100 on an athletic...
Assignment #2 – Harrington Collection
Outlook for overall women’s apparel industry
Since the downturn that began in the early 2000s significantly impacted the women’s apparel industry, the increasing rate on overall sales had presented a slight decrease from 2004. Although it came up from 3.5% to...