Free Essays on Harrington Collection Sizing Up The Active Wear Market

  1. Harrington collection

    SEPTEMBER 26, 2008 RICHARD S. TEDLOW HEATHER BECKHAM Harrington Collection: Sizing Up the Active-Wear Market On January 22, 2008, financial results for Harrington Collection’s 2007 fiscal year were distributed to all senior executives. Harrington, a large manufacturer and retailer of high-end women’s...

  2. Harrington Collection 2

     Harrington Collection: Sizing Up the Active-Wear Market Harrington Collection is a manufacturer and retailer of high-end women’s clothes. It was founded in 1960 and it focused on the design and manufacturing of formal dresses. As the company evolved however, it incorporated suits, pants, blouses...

  3. Harrington case

    Harrington Collection: Sizing Up the active-wear Market Introduction Harrington Collection was established in 1960 by Ella and Steven Harrington as a manufacturer and marketer of designer women’s clothing. Today, it appears as a large manufacturer and retailer that specializes in woman clothing....

  4. Harrington case

    Harrington Collection: Sizing Up the active-wear Market Introduction Harrington Collection was established in 1960 by Ella and Steven Harrington as a manufacturer and marketer of designer women’s clothing. Today, it appears as a large manufacturer and retailer that specializes in woman clothing....

  5. Harrington Collection “Sizing Up the Active-Wear Arket”

    2012 MKTG 675 (Advanced Marketing) Dr. Callow Harrington CollectionSizing Up the Active-Wear arket” Final case study OLUWASEYI OMOKANYE [Type the company name] 1. Apply Porter’s five forces model to determine the overall attractiveness of the women’s apparel industry. Within the context...

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  8. Harrington Collection

    Case Analysis Of Harrington Collection Submitted by J. G. I. Factual Summary: 1. Harrington Collection, a large manufacturer and retailer of high-end women’s apparel faced declining sales and shifting consumer tastes, and the company needed to consider new strategies to compete in the...

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  10. Harrington

    Harrington Case Analysis Issue Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along...

  11. Harrington Collection

    this continually growing market. This market has seen a shift in price over the years. While the demand for cheaper athletic clothing has increased, the customer is still willing to pay a good deal of money for this active wear. For instance customers in this market will spend up to $100 on an athletic...

  12. Case analysis - Harrington Collection

     Case analysis-Harrington Collection Problem identification In 2008, Harrington Collection, a large manufacturer and retailer of U.S. high-end women’s apparel, was facing opportunities and challenges whether to launch of active-wear products to meet the market and customers’ needs...

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  16. Harrington Collection

    Harrington Collection Sizing Up the Active-Wear Market Marketing Management 1. What is your evaluation of the women’s apparel industry and Harrington’s position? How has the average price of women’s apparel changed? What is your evaluation of their financial performance? The Women’s Apparel...

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  18. Harrington Collection Case Analysis

    Harrington Collection case analysis COURSE: BUMK758Y Innovation Analytics STUDENT: Jiechao Chen DATE: 3/30/15 PLEDGE: I pledge on my honor that I have not given or received any unauthorized assistance on this assignment. EXECUTIVE SUMMARY This case is intended to identify opportunity for Harrington...

  19. Harrington Case Study

    Harrington Case Annabel Mckenzie 21220899 Sue Davidson 2pm Monday Target Customers: The Vigor division was introduced to the Harrington Collection in 1984. At the time, its target audience was younger, fashion conscious customers that wanted professional and stylish attire for the workplace...

  20. Harrington Collection Case

     HARRINGTON COLLECTION CASE Although Harrington Collection is one of the biggest retailers of high-end women’s apparel market, sales and margins were the lowest level that they have ever seen. Therefore, creating a new product line that is active wear is one of options and also this helps to raise...

  21. Harringtons Collection

    Synopsis Harrington Collections is a high end apparel company that specializes in woman’s clothing. Harrington takes pride in having “top in-house design staff, extensive national advertising campaigns, and its exceptional quality and styling” (Becham & Tedlow, 2008). The company chooses not to sacrifice...

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  23. Harrington Collection

    Assignment #2 – Harrington Collection Outlook for overall women’s apparel industry Since the downturn that began in the early 2000s significantly impacted the women’s apparel industry, the increasing rate on overall sales had presented a slight decrease from 2004. Although it came up from 3.5% to...

  24. Harrington Case

    HarHarrington Collection: Sizing Up the Active-Wear Market Alejandra Carlos-Padilla, Eric Chang, Jessica Cheng, Jason Schieck, Allison Steinberg Executive Summary Harrington Collection is facing declining sales and shifting consumer tastes, and the company must consider new strategies to compete...

  25. Harrington Case Study

    Prof. Michael T. Manion Course: Product Management MBA 759 Case: Harrington Collection Harrington Collection’s is considering broadening their product classification and selection offering by potentially introducing a new active line of clothing, as consumer demand for casual comfortable clothes...

  26. Harrington

    Assignment #1 Harrington Collection February 9, 2012 MRKT 3240 Howard Tseng 100155549 2 1. Describe the Market Current Market Share   Harrington currently holds 1.83% of total women’s apparel market in terms of retail dollars in 2007 o This is 2.43 billion dollars (1.83% x 133,000) Harrington’s...

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  29. Harrington Collection

    your evaluation of the women’s apparel industry and Harrington’s market position? How has the average price of women’s apparel changed? What is your analysis of Harrington’s financial performance? -The women’s apparel industry market is mature (avg. growth from 2006 to 2007 was only 4.2%) - Economic...

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