HarHarrington Collection: Sizing Up the Active-Wear Market
Alejandra Carlos-Padilla, Eric Chang, Jessica Cheng, Jason Schieck, Allison Steinberg
Harrington Collection is facing declining sales and shifting consumer tastes, and the company must consider new strategies to...
“Sizing Up the Active-Wear arket”
Final case study
[Type the company name]
1. Apply Porter’s five forces model to determine the overall attractiveness of the
women’s apparel industry. Within the...
Sizing Up the Active-Wear Market
1. What is your evaluation of the women’s apparel industry and Harrington’s position? How has the average price of women’s apparel changed? What is your evaluation of their financial performance?
and other market considerations that encourages consumer behaviour.
Tedlow, R. S., & Becham, H. (2008, September 26). Harrington Collection: Sizing Up the Active-Wear Market. In Harvard Business School. Retrieved March 1, 2013
Start Up Costs
to 60 entering the workforce.
Harrington Collections should launch an active-wear line to be sold within the Vigor product line. Manufacturing will be conducted in Mexico and product will be distributed through Vigor’s current distribution channels with hoodies priced at...
y High profit margins
y Sales potential
y Market share potential
y Customer satisfaction
y Brand perception
Alternative 1: Introduce Vigor active-wear at proposed prices
Because the number of women¶s active-wear units is expected to double by 2009,
Biographical Sketch Marketing Math Assignment "Saxonville Sausage” "Mountain Man Brewing Company" "Soren Chemical: Why Is the New Pool Product Sinking?" "Reliance Baking Soda: Optimizing Promotional Spending" "Metabical: A New WeightLoss Drug" “Harrington Collection: Sizing Up the Active-wear Market...
show why Harrington Collection should enter in the active-wear market in the Vigor division, with a classification code of “better”:
1. Profit margins in the active wear segment is estimated to 18.307 percent in 2009, while the profits in 2005, 2006, and 2007 were 11.07 percent, 9.98 percent, and...
of Harrington Collection since all of its products are priced up from $150. In addition, we also find a rapid growth was taking place in the low-end market in 2007. As a result, senior executives of the company is considering to introduce active-wear into manufacturing and stretch its product line...
Harrington Collection products
* The number of active-wear units are expected to double by 2009 creating room for future profitability if successful
* Active-wear sells approximately twice as fast as current Harrington products. This is important in a fast-paced changing industry.
. Harrington Collection's requires the release of a new active-wear collection in order to remain competitive in the marketplace, and by releasing a higher quality active-wear line synonomous to the Vigor brand image, can fill this potential market space.
Vigor's current advertising and sales strategy...
Vigor active-wear market share with 20% higher prices
in Appendix). This would produce $41,040,000 inwholesale revenue with $114 per unit sold.
y selling active-wear at 20% higher pricesthan the current proposed prices, Harrington can cash in on higher contribution per unitwith $65.71 and lower...
price complementation of the expected price range of both current product, as well as the new active wear products. As a result of our financial, consumer, and market analysis, we support the launch of this new active wear product line.
“Harrington Collections: “Increasing the Demand for New...
over the years. While the demand for cheaper athletic clothing has increased, the customer is still willing to pay a good deal of money for this active wear. For instance customers in this market will spend up to $100 on an athletic fitting hoodie. With all of this in mind I believe that Harrington...
were up 3.2 percent. Additionally, online holiday shoppers spent a record $18.5 billion during the holiday season  -- a 35 percent increase over the $13.7 billion spent in 2002. Luxury retailers and upscale department stores were the unexpected market leaders during the 2003 holidays with Nov-Dec...
by this administrative revision are
listed in the summary of change.
Summary. This regulation prescribes
Department of the Army policy for proper
wear and appearance of Army uniforms
and insignia, as worn by officers and enlisted personnel of the Active Army and
the United States (U.S.) Army...
technical proficiency and a good eye for market trends, students in our fashion design classes will start to hone their individual styles and identities through their collections. At Raffles, we train students to be flexible in responding to ever-changing market needs, technological developments and trends. With that, our fashion graduates will be more than ready to assume professional work in the fast-paced fashion industry....
marvel at my long, now legendary, journey from mine to mint to market to museum. I remember Rome as a rising power, a century before the first Caesars; I recall the early days of Emperor Asoka's moral conquests and the building of China's Great Wall. I have outlived six of the seven wonders of the...
0.2-0.4 kg/capita/day in the urban centers and it goes up to 0.5 kg/capita/day in metropolitan
cities. Per capita waste quantity for various cities with different population is presented in Table 1.The
physico-chemical characteristics of MSW in Indian Cities are presented in Table 2...
that they will not collect transaction fee until the end of this year and will resume its collection next year. If they will not collect these fees anymore, there will be no revenues from the customers.
EBay.ph’s market share is lower than auction.ph. Collecting transaction fee will lower their...
fashion design and worked for his family’s small clothing factory, grew up in a small sicilian village while Gabbana, a trained graphic designer, grew up in Milan. They went into business two years later. The first collection was launched in 1986 and the spirit of their work is Jean Paul Gaultier...
1. What is your evaluation of the women’s apparel industry and Harrington’s market position?
2. How has the average price of women’s apparel changed? What is your analysis of Harrington’s performance?
3. How well does active wear fit with consumer needs? What purchase criteria are...
collection of styles, colors and shapes designed by world famous brands. To look eye-catching is the right everyone has and women have particularly dead-on to look boundless.
As women have endless collection of clothing styles for both formal and casual wear, it will become easy for them to embellish...
would buy an active-wear set that offered superior styling, fabric, and fit. Therefore there is certainly a great opportunity for the Vigor division to expand into the active wear market. Another key factor Harrington Collection needs to take into consideration, is that their target audience from...
In 1989 he launched his own label, putting together a collection to show at the fall market in New York with only a few thousand dollars. His sportswear was a success among department stores, but his evening wear sparked interest in buyers at Saks Fifth Avenue and Neiman Marcus, two stores...
To get a complete picture of this market a small brief about these very local brands must be done. Starting with Beymen, its core business includes retail as well as textiles and ready to wear clothing with its Private label and it operates under Boyner Conglomerate, one of the...
apparel in the $100-$200 price range would buy if it consisted of superior styling, fabric, and fit.
-Reports from department stores showed the stylish active-wear inventory sold extremely quickly (almost twice the rate of current Harrington Collection apparel). Markdowns for the new stylish active wear...
Decision In an effort to boost sagging sales, the Frozen Food Division undertakes a risky trade promotion. Focuses on cannibalization, brand equity erosion, and strategic channel issues.
Harrington Collection: Sizing Up the Active-Wear Market In the wake of slumping sales and sagging profit margins...
How well fit?
The active wear line will include hooded sweatshirts, t-shirt and workout pants. This is very different from Harrington’s high-end design, career, and eveningwear collection. It would be appropriate to introduce new active wear line under Vigor division because Vigor tended to...
Harrington Case Analysis
Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market...