Free Essays on Slogan

  1. Implicit Attitude Formation Through Classical Conditioning

    PRIOR RESEARCH ON THE CLASSICAL CONDITIONING OF ATTITUDES Razran (1938) read various political slogans to people while providing some of them with a free meal. and found that agreement with the slogans was greater when people received the free meal than when they did not. Though myriad alternative...

  2. animal farm

    "Surely, comrades, you do not want Jones back?" Slogans: "four legs good, two legs bad" Below you will find an excerpt from Gradesaver's detailed theme of propaganda. Propaganda and Duplicity Old Major uses some techniques of propaganda in his speech to the animals - he identifies...

  3. Levi Jeans: Showing What Women Are Made of: an Advertisement Analysis

    advertisements. This cultural change is evident in the different slogans of the ads, overall various images of the women, the angle of the shots, the use of technology, the color scheme and layout of the two advertisements. The slogans in the two advertisements are totally different, sharing two completely...

  4. Image vs. Word in Advertising

    costume. Without the slogan "imagine this is yours", it would be extremely hard to comprehend the intended message that hunting not yet fully grown animals or poaching endangered species should be prohibited. In this case, it indeed is the image that catches the eye, however, the slogan renders the advertising...

  5. Do Lotteries Benefit the Poor?

    advertisements. Other members of anti-lottery groups believe lottery advertisements are deceitful and attract poor people to its promises. Flashy slogans and pictures of large amounts of money are more than enough to pull the needy closer. These poor people are those that least need to be attracted...

  6. Article About Companys Exploiting Tweens

    clothing and accessories have been using for years with their slogans and commercials. Corporations planting this in the minds of our youth with slogans and commercials is McDonalds with their slogan “ Im lovin’ it “ and L’oréal’s with their slogan “ Because you’re worth it “ etc. Corporations are now reaching...

  7. Individual Values

    Foods department slogans even state their commitment to high customer service. The slogan for the bakery department states; "If you aren't satisfied that our baked goods are among the best you have tasted, your purchase is free! (University of Phoenix, 2010)." KFF's meat department slogan states; "We will...

  8. OxiClean vs Downy

    the detergents. On the Oxi-Clean ad, there are bright colors that really grab you, they have quotes from previous buyers, and they have their slogan. The slogan says “OxiClean. Lifts Out Tough, Dried-On Stains!” This isn’t too catchy, but the other factors in the ad might get someone to buy the detergent...

  9. Rhetoric, Propaganda and Animal Farm

    encourages the chanting of political slogans, guilt and embarrassment if the animals question management’s motive, and denial and confusing doubletalk when it is obvious that management disobeys the governing rules of the farm The chanting and singing of political slogans and songs reinforces the propaganda...

  10. Case Study on an Advertisement in "Redbook"

    and partly printed in bold letters. Below the right part of the headline there is the signature line containing the picture of the product and the slogan "Tough on Grease, Soft on Hands ®." It is only half as big as the headline. Conspicuous is that the standing details are not standing for their own...

  11. Blahhhhhhhhhhh

    absolutism and aristocracy. The French Revolution brought the age of the citizenry as the dominant political force. French Revolution was known for the slogan "Liberty, equality, fraternity, or death!". In 1789, France was facing many economic difficulties. Despite of this fact, it was one of the richest...

  12. Easyjet's Early Marketing Strategy

    EasyJet has used a number of slogans since its establishment. Its current slogan is 'Come on, let's fly!', a reflection on the airline's cheeky and cheerful image. EasyJet has previously styled itself as 'the web's favourite airline', a play on the British Airways slogan 'the world's favourite airline'...

  13. Jones Blair Product Strategies

    more modern look with a fresh new face. Trademarks Slogans Slogans are a highly effective way to capture the target audience. For instance Nike has “Just Do It” and Behr paint has “Good, Better, Behr”. Here are just a few of many possible slogans that can give our product a way to stick in the minds...

  14. It's More Fun in the Philippines

    tourism campaign slogan, “It’s more fun in the Philippines”. It gained both positive and negative remarks. It was even said that it was just a copycat of the promotional tagline of Switzerland 60 years ago. But it seems this doesn’t affect much the increasing popularity of the slogan especially in the...

  15. PSY 322 Week 2 DQ 2

    2 Take a look at the “Product repositioning” section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public’s perception and acceptance of “second mortgages” by calling them “home equity loans” and suggest that this had a role in...

  16. Papers

    protectable. Slogan - The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. Adolphus Busch changed this slogan to "The King of the Beers". The slogan is however simple and straight forward. The slogan is meaningful and likeable. It is very open ended so the slogan is transferable...

  17. There's an "M" in Everyone

    Everyone has a personality. Webster describes a personality as: the totality of an essence of human individuality in their advertising campaign with the slogan: There’s an “m” in One specific m&m ad ran in Parents magazine. The ad pictures a female yellow m&m M&M’s are inspiring! They are not just candies...

  18. Police Officer

    ▪ Your business phone number (2 pts) ▪ Your business e-mail address (2pts) ▪ Your business fax number (2 pts) ▪ Slogan (a sample slogan is from McDonalds, “I’m lovin’ it”) (2 pts) ▪ Logo (graphic) (2 pts) To print out your business card go to: File (Print (Change...

  19. BUS 437 (ASH)

    Section BUS 437 Week 4 DQ 1 Sequence of Information BUS 437 Week 4 DQ 2 Financial Projections BUS 437 Week 5 Business Plan Final BUS 437 Week 5 DQ 1 Slogan BUS 437 Week 5 DQ 2 Presentation Concerns BUS 437 Week 1 Assignment Company Description (Ash) Company Description. You will be developing...

  20. Nike and Addias

    and slogan. Nike is an international U.S.-American sportswear manufacturer. It was founded by Bill Bowerman in the year 1972 and the slogan is “Just Do It”. On the other hand, Adidas is a worldwide sportswear manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. The slogan is “Impossible...

  21. Wholefoods Case Study

    and Great Britain. Mr. Mackey’s vision for Whole Foods is to provide natural and organic food options for citizens around the globe. The company’s slogan exemplifies this goal: “Whole Foods, Whole People, Whole Planet” (Thompson, A. 2010). During the economic downturn of 2008-2009 Whole Foods Market...

  22. Maybelline, Red Bull, Subway

    Maybelline, Red Bull, Subway                 In today’s society, advertising slogans have become attention getters that give the consumer reasons to buy their products. Advertisement slogans are used for everything from selling a car, or selling shampoo and to make a big juicy burger look more appealing...

  23. Good days

    Modi was sworn in as the Prime Minister of our nation. His ‘victory’ was a rather dramatic one – the direct result of his eloquent speeches, catchy slogans, and his penchant to stimulate development and progress. However after the ‘Union Budget 2014’ a rather sceptical notion is taking its toll on the...

  24. COM 3706

    benefits, provoke curiosity, amplification of services, claim and proof, brand name, appeals, factual and emotional approach, size, general layout, slogan, and copy. The content analysis will examine creative concepts used in Maybelline, Colgate dental floss, L’Oreal, Revlon, Guilty by Gucci, Chupa...

  25. Group Development Project

    except on one occasion where we had to finalize the Slogan of our group. I was trying to convince them that slogans and quote are two different things. Slogans are catchy and go with work environment and use to boot the worker, but most of the times slogans do not work as they create work pressure on employees...

  26. BUS 437 ASH Course/Shoptutorial

    Section BUS 437 Week 4 DQ 1 Sequence of Information BUS 437 Week 4 DQ 2 Financial Projections BUS 437 Week 5 Business Plan Final BUS 437 Week 5 DQ 1 Slogan BUS 437 Week 5 DQ 2 Presentation Concerns ...................................................................................................

  27. BUS 437 learning consultant/tutorialrank

    437 Week 5 DQ 1 Slogan For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: A Slogan. In order to develop your business plan presentation you believe it will be important to develop a catchy slogan to describe your business. Share your slogan with your classmates...

  28. Media Cousework

    and popular. It makes a great advertising as the product is by a famous company or group. the slogan also promote the product as it catches attention and also gives a bonus point to the product like slogan use in the banner “Brings out the star in you” which tells the viewers what can happen to them...

  29. BUS 437 ASH Course Tutorials/ Uoptutorial

    BUS 437 Week 4 DQ 1 Sequence of Information BUS 437 Week 4 DQ 2 Financial Projections BUS 437 Week 5 Business Plan Final BUS 437 Week 5 DQ 1 Slogan BUS 437 Week 5 DQ 2 Presentation Concerns ---------------------------------------------------------------------------------------------------- ...

  30. Text

    and special events are refined as city slogan to promote the City Mind Identity The city mind highly summarizes the society, economy, and cultural function of the city, reflecting the development subject, value orientation and the spirit of the city. The city slogan is a tool to attract sightseer and investor’s...

  31. Arte Povera and Politics

    Povera movement to develop art that has a strong relationship with nature. It also mirrors the political climate because written on the beeswax is a slogan from the Paris student protests: “Solitario Solidale” (Solitary Solidarity.) Therefore, this art piece by Merz is coherent with the aims of Celant...

  32. IKEA Global Strategy

    locations Opportunity: Improve supply chain in America Different slogan and new advertising approach to adapt to American market Threat: Stor Canada and America are not used to the European way of running a business Slogan and Moose Symbol not as effective Long queues and non available stock ...

  33. A Pragmatic Analysis of Strategies in English Advertising

    some unexpected fascinating effects. For example: (3) Tide’s in. Dirt’s out. ( Tide) This slogan is quite concise and expressive. As an advertisement for detergents, this slogan doesn’t give a florid and flowery speech on the magical cleansing effect of the product directly, nor does...

  34. Branding Mauritius

    name of the island to become the logo of the branding.” The «Steering Committee» of Acanchi has also decided about the slogan of “Mauritius, c’est un plaisir”. Like any new identity slogan or logo it will take time to be assimilated. For this, it must be accompanied by a communication campaign to keep it...

  35. Art and Copy

    Art & Copy “Just Do It,” a slogan that all athletes and everyday human beings apply to their lives. Nike had a tremendous following to this slogan and the profits from it are evident of its importance. Something that sounds so positive coming from a murderer on the death penalty saying, “Let’s dothis...

  36. Question and Present Youth Force

    important to eradicate its source? In this fashion the problems need to be addressed. The youth should not get swayed away by lucrative political slogans. • “I don’t believe in brain drain. India produces three million graduates every year. If 10 per cent of them leave the country, it is not brain drain...

  37. nothing

    pictures of Adam Sutler that are hung on the walls of people's homes. One of the main slogans that was predominantly featured in 1984 is "War is Peace, Freedom is Slavery, Ignorance is Strength." It is similar to the slogan of the government in V for Vendetta, "Strength through Unity, Unity through Strength"...

  38. Gap for Gay Rights

    specific face, age, or gender. Looking at these simple ads, many rhetorical devices can be analyzed to understand the company’s intentions. Firstly, the slogan “Be Bright, BE BOLD” is extremely important to this ad and probably the most important part of the ad. It can also represent the appeal kairos and...

  39. Being Optimistic

    back to succeed. Still this is opportunity at hand either directly or indirectly. Being realistic. My previous slogan was "Nothing Is Impossible". But after reading the Adidas slogan, "Impossible Is Nothing", I came to realize that dreams should still be realistic. We must learn to adjust and readjust...

  40. BUS 437 Complete Class

    Section BUS 437 Week 4 DQ 1 Sequence of Information BUS 437 Week 4 DQ 2 Financial Projections BUS 437 Week 5 Business Plan Final BUS 437 Week 5 DQ 1 Slogan BUS 437 Week 5 DQ 2 Presentation Concerns BUS 437 Week 1 Assignment Company Description (Ash) Company Description. You will be developing...

  41. One Child

    [pic]Posters promoting China's one-child policy can be seen all over China. One, with the slogan "China Needs Family Planning" shows a Communist official praising the proud parents of one baby girl. Another one, with the slogan "Late Marriage and Childbirth Are Worthy," shows an old gray-haired woman with a newborn...

  42. Media Portrayl

    protesting against the trade in animal fur. Their assumed nakedness drags our eyes to the slogan that is covering their ‘unmentionables’. It is a play on the words as they are literally doing what the slogan says. They are “turning their back on fur”. Madonna is also pictured wearing an astrakhan coat...

  43. Textual analysis- cars slogans

    Australian newspapers issued on April, 2004. These three slogans are currently used in advertisements for automobiles: "Oh what a feeling!" (Toyota) "Move your mind" (Saab) "The Relentless Pursuit of Perfection" (Lexus) These three slogans combine with picture used, the position of different parts...

  44. Business Strategy

    consumers to eat carrots more? To make carrots cool so that people want to eat them and buy them more often. Bolthouse, CEO Jeffrey Dunn, came up with a slogan of, “Eat’Em Like Junk Food.” Taking the business to a new level and being able to grow with the consumers for a company that has been around for 93...

  45. Stylistic Analysis of the Advertising Slogan

    Stylistic Analysis Of The Advertising Slogan ---------Perfume Introduction Along with the rapid development of society and economy, advertisements have penetrated into every stratum of the society, becoming the indispensable part of our daily life...

  46. Animal Farm by George Orwell: a Story Showing That Absolute Power Corrupts a Society

    could not be resolved. Boxer voiced his opinion by stating that “If Comrade Napoleon says it, it must be right.” This moment is when he adopted his slogan that “Napoleon is always right,” and also stated his more recent motto “I will work harder.” Boxer’s commitment to Napoleon was fully expressed at...

  47. The Effects of Perfectionism

    The Effects of Perfectionism Some people urge themselves to better performance with slogans like “Practice makes perfect.” However, I am a perfectionist, and I have to remember another slogan: “Sometimes good is good enough.” I stay away from proverbs that urge perfection. Over the years, I...

  48. How Successful Is the Red Bull Advert in Persuading Its Audience?

    magazines, TV adverts, the internet and promotional events. The Red Bull Cola advert displayed in newspapers is packed with language features. The slogan ‘strong and natural’ has many connotations. The contrast of the two words work very well as the word ‘strong’ suggests the macho qualities of the drink...

  49. DEVELOPMENT OF ADVERTISING

    loyalty, but happy customers also become advocates of the brand to others eye-catching and witty slogans slogans that are attractive and humorous Привлекательные и остроумные лозуни School campaign slogans that are humorous, witty and eye-catching will always grab everyone's attention. to follow smb’s...

  50. Mister

    8 9.3 Amplification 9 9.4 Claims, endorsement, proof 9 9.5 Action 9 9.6 Brand 10 9.7 Identification 10 9.8 Slogan 10 9.9 Factual/Emotional approach 10 10 RESEARCH DESIGN 11 11 DATA-COLLECTION METHODS AND TECHNIQUES 11 11.1 Research...

  51. Efective Marketing

    of music background in commercials is an effective way to capture consumers’ minds. Another important element is sound slogans, as it is likely to be remembered. An effective slogan has the ability to be remembered for many years, representing a product’s reputation to the public. However, the application...

  52. nike and adidas

    manufacturers. It was founded by Bill Bowerman in the year 1972 and the slogan is “Just Do It”. On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. The slogan is “Impossible is nothing”. These two companies sell and offer a wide...

  53. Language Used in Political Speeches - Australia

    how language is used in political speeches. Explaining how language is used by politics to persuade an audience, through their use of vocabulary, slogans and metaphors. In both a motivational and discussion situation. Motivational speeches have the ability to persuade a national audience in voting for...

  54. Tits

    on(wikipedia.org). Some other examples of the word in use shows the complexity of the word. An example that shows Mardi Gras is Le slogan de Mardi Gras ~ Mardi Gras slogan which means let the good times roll. An example from http://french.about.com/od/vocabulary/a/pasmardigras.htm Ce n'est pas mardi gras...

  55. The Golden Arches

    used advertisement and marketing to its advantage to keep its customers wanting more. Through its marketing strategies, brand loyalty, and familiar slogan, McDonalds has become a global empire aimed for the innocence of America. The McDonalds Corporation has become a worldwide success due to its strategic...

  56. The Effectiveness of Napoleon

    He virtually destroyed the intelligence network of Russia, Germany, and England(UK). His slogan when he was in power was one man, one goal, one country, one people. Though he made many mistakes but still, his slogan of French nationalism is still alive. If it wasn’t for Napoleon we probably would have...

  57. Coca Colas History

    brain-tonic and cure for all nervous afflictions." Its slogan in 1900 was, "For headache and exhaustion, drink Coca-Cola," a slogan that now seems ridiculous for a beverage perhaps known best for its ability to cause obesity. A 1904 Coca-Cola slogan claims, "Coca-Cola is a delightful, palatable, healthful...

  58. Aloha

    1990’s arrived, Walmart became the nation’s number-one retailer, due to the convenience of the store where the population could one-stop shop. Their slogan, “Every Day Low Prices” went international. Sam Walton died in 1992, just a year before he could witness their first $1 billion sales week. Rob Walton...

  59. GS 104 Environmental Science Week 7 Assignment To Buy this Class Copy & paste below link in your Brower

    address the public-at-large, what would be your recommendation regarding the use of plastic bags? In your closing remarks, include a short catchy phase, slogan, poem, or any other creative statement to emphasize your point of view. Grading Criteria Assignments Maximum Points Meets or exceeds established assignment...

  60. Ad essay

    Beyonce to sell their products. L’Oreal’s slogans are an effective use of ethos. L’Oreal’s trademarked slogan is “because you’re worth it” and is printed at the bottom of the second page. Women desire to deserve. The trademarked slogan is appealing to a woman’s ethics because they are telling...