Study of Air-Asia : Strategic Role of Information System in Business
Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...
1. a) Air Asia’s vision:
• To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission:
• A low cost airline carrier that offers five-star service with 95% of on-time performance.
• To be able to provide affordable airfares, at the same time promoting Malaysian...
Target audience: 10 marks
The target audience should be described using multiple segmentation variables.
AirAsia's main customers are still those who could not previously afford to fly, but its passenger profile is changing as it adds destinations and increases brand awareness.
for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers...
Inspired by the success of Ryanair and EasyJet as low cost carrier, Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling, one type cabin, free seating, and online booking trough internet that...
service vision for Air Asia Bhd. 3
Target Market Segment 3
Service Delivery System 3
Operating Strategy 4
Service Concept 4
Winning Customers in Marketplace. 5
Service Qualifiers 5
Service Winners 5
Service Loser 6
Cost leadership in the budget hotel industry and Air Asia Bhd. 6
Airlines uses in their day-to-day airline operations; though it is not exclusive to American Airlines or American Eagle. Sabre has contracts with U.S. Air, Southwest Airlines, and Canadian Airlines International to manage their respective information technology structure. Their technology is also used by...
include: organisations, suppliers, customer market, the intermediaries and competitors. Macro factors include Demographic, natural, technological, cultural, political and economic factors. However, these factors may vary depending with the company.
In this study case of Air Asia, low price was the smartest...
4.2.1 Segment evaluation
4.22 Segment selection
Part 5 CUSTOMER VALUES AND COSTS
5.1 Customer Value
5.1.1 Product value
5.1.2 Service value
satellites, launch vehicles and advanced information and communication systems. The company supports airlines in the U.S. and allied government customers in 150 countries. Boeing Corporate office is located in Chicago and they employ more than 169,000 people across the United States. Boeing’s products...
Thai Air Asia Limited
Section 1: Company Background
In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines...
Air France‘s Case
You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions:
1. Please calculate the effectiveness of each of Air France’s marketing campaigns across...
GBI Research, the leading business intelligence provider, has released its latest research, "NSCLC Therapeutics in Asia-Pacific Markets to 2019 - Personalized Therapies Focus on Untapped Segment of Squamous Cell Carcinoma to Expand Treatment Pool", which provides in-depth insights into the...
Segmentation and Target Market
Segmentation and Target Market Paper
Product segmentation and target market identification...
Responsibility in the East Asia and Pacific Region
Review of Emerging Practice
Environment and Social Development East Asia and Pacific Region Discussion Paper
This study was prepared jointly by the Environment and Social Development Unit (EASES) of the East Asia and Pacific Region and...
Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills...
What the customers want/ Their expectations:
Since the process of replacing or renovating the whole ducting system is very expensive thus customers resort to alternatives which provide air duct cleaning.
Customers consider having the air ducts in their homes cleaned if:
* There is substantial visible...
is to evaluate whether or not a strong organisational culture must have customer service at its heart.
One point which suggest a strong organisational culture perhaps must have customer service at its heart because, customer service can help a business differentiate (porter) from competitors in a...
ASHFORD BUS 343 Week 3 DQ 2 Globalizing the Mouse
ASHFORD BUS 343 Week 3 Assignment Marketing to the B.O.P.
ASHFORD BUS 343 Week 4 DQ 1 Emerging Air Carriers
ASHFORD BUS 343 Week 4 DQ 2 Product Placement
ASHFORD BUS 343 Week 5 DQ 1 Global Pricing
ASHFORD BUS 343 Week 5 DQ 2 International Negotiations
SimpliSafe’s Target Marketing Report
BUSI 612 (D02) Marketing Promotions
David A. Gatti
This report will discuss SimpliSafe, Inc.’s Target Marketing Plan. The paper will begin by discussing the traditional and non-traditional...
©2011 Academic Journals
Full Length Research Paper
Branding satisfaction in the airline industry: A
comparative study of Malaysia Airlines and Air Asia
Kee Mun, Wong* and Ghazali, Musa
Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia.
Accepted 23 March, 2011
Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced...
company announced the concept of D-Jet and it took its first flight in 2006. The D-Jet is marketed worldwide with facilities in Europe, North America, Asia and Canada. The company prides itself by providing quality aircrafts and being innovative leaders in the personal aircraft field. The D-Jet won the...
Reducing Air Pollution in Malaysia
Do you like breathing in air that can destroy your health? Well Malaysians suffer from this everyday. Imagine not being able to go to work because you're sick due to the air pollution. It's...
Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition...
Global Issues at UPS
What's a socially responsible company? It is a company that serves the greater good. It serves its customers by selling something of superb quality at affordable prices thus creating great value. UPS serves its workers by providing good jobs, benefits and...
airlines companies came into prominence with the growing industry.
1)Ryan Air shows a remarkable success in this challenging competitive industry and become the largest low-cost airline in Europe. As we peer into Ryan Air strategy, it is clear that Ryan Air’s generic strategy is supply side dimension...
SWOT analysis of AirAsia
Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management
teams which consists of...
AN INTERNSHIP REPORT ON CUSTOMER SATISFACTION OF MERCEDES-BENZ
Mr. VIVEK AHUJA AVINASH CHAUDHARY
AIRLINE MODELS IN SOUTH AFRICA
AND THE IMPLICATIONS FOR SERVICE STRATEGY
Purpose: The study, which duplicates a study conducted in Europe and Asia, was conducted to gain
an understanding of the perceptions South African passengers have of the low-cost carrier model and
the full-service carrier...
accomplish shareholders and top level manager objectives. Additionally some recommendations are given to improve some of the business processes such as customer services and staff training.
TIGER AIRWAYS AUSTRALIA
A) Company Overview
Tiger Airways Australia Pty Ltd, is an ultra low cost airline which...
Sealed Air Taiwan's Case Study
By Ravi Warrier, Ashridge MBA 2010
22nd February, 2010
Table of Contents
1 Introduction 3
2 Underlying Phenomenon 4
2.1 Cultural differences 4
2.2 Hierarchy of Needs: Nevis' pyramid 4
3 Observations 6
3.1 The Sales Processes 6
3.2 Kayser's (and Sealed...
Therapeutics in Asia-Pacific Markets to 2020 - Increasing Uptake of Novel Drug Classes to Drive Market Growth
GBI Research, the leading business intelligence provider, has released its latest research, “Type 2 Diabetes Therapeutics in Asia-Pacific Markets...
IN RETAIL MANAGEMENT
SEMESTER – 5
CUSTOMER RELATIONSHIP MANAGEMENT
PREPARED BY: MS. CHHAVI YADAV
REVIEWED BY: MR. A K SHARMA
HOD: MR. A K SHARMA
Sr. No. Content Page Number
1 Customer Relationship Management Fundamentals ...
Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below:
Threat of Entry
There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc...
1. Objective and scope
This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS ), specifically its online reservation system to gain competitive advantage. And also discuss why and how important...
SWOT ANALYSIS FOR AIR ASIA
Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia
The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost...
AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETING
* Five French airlines merged to form Air France in 1993.
* Launched its first successful flight to the United States in July 1946...
Air Asia – Strategic IT
Sandy Hofman Aruan
Faculty of Economics and Commerce
University of Melbourne
306-669 Strategic Enterprise Systems
IT is one of the...
introduces itself in three categories on the market place so that it can capture more customers and enhance its brand image. Best Western ensured brand relevance and made superior revenues through; Best Western (for midscale customers), Best Western Plus (to suit the needs of business men or leisure travellers...
diffrentiating characteristics of a budget airline model are that they have a single, one class passenger class, a single type of airplane used (the Air A320 or Boeing 737 models are commonly used), the non-issuance of tickets that denotes the concept of “ticketless” airlines, a simple fare scheme, unreserved...
BUS 343 Week 3 DQ 2 Globalizing the Mouse (Ash)
BUS 343 Week 3 Assignment Marketing to the B.O.P. (Ash)
BUS 343 Week 4 DQ 1 Emerging Air Carriers (Ash)
BUS 343 Week 4 DQ 2 Product Placement (Ash)
BUS 343 Week 5 DQ 1 Global Pricing (Ash)
BUS 343 Week 5 DQ 2 International Negotiations...
Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference.
The first article is about...
World Wide Gases a division of Air Products’ supplies three types of gases.
I. Packaged Gas
II. Liquid Bulk Gas
III. On-site/Pipeline Gas
These three gases each make up about 1/3 of World Wide Gases sales. Of these three gases a significant percent of the overall sales were from...
Outsourcing Customer Services
Personal Communication Services (PCS) cellular phones have becomes a necessity in the ever-growing society. It is common thing these days when you heard cellular phones ringing. “Cellular phone providers in the United States sign up three new users per minute and...
which includes carriers such as Air France, Alitalia, Delta, KLM, and Northwest Airlines, as well as with other airlines.
Continental has a well-defined target market, providing services to upper-class and business travelers. Also, Continental is an air carrier engaged in the business...
a full-scale Subic Bay Naval Reservation. Words from then President Theodore Roosevelt goes: "If we are to exert the slightest influence in Western Asia, it is of the highest importance that we have a naval station in Subic Bay." Subic Bay is now on the rise of being one of the best training areas in...
the amount of moisture in the air, or the relative humidity of
the surrounding environment. With growing need for more features such as less cost, not
only measure water content, but also relative humidity and temperature among others is
anticipated to be the major target market in near future.
world as well as in the United States. It has been defined by the market as the business that comprising passenger air transportation, including both scheduled and chartered, but excluding air freight transportation. To have a much better understanding about U.S. airline industry, certain model and approach...
important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus, political factor considers the impact of legislatives changes,...
Porter's 5 forces analysis on Air Asia
1. Threat of new Entrants
The extent of barriers to entry depends on the strength of:
Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty, then the strength of the threat of new entrants is very high....
ventures may end up as total failures in the end. In this report, it looks at a few attributing causes to entrepreneurial activities within the South East Asia region for the past two decades. Using the budget airline industry as a generic case, it will describe and evaluate the approaches that most South East...
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Global Air Fresheners industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13...
This report shows on analysis of Air Asia, a Malaysian low cost airline which was established in 1993, with commenced operations in 1996. Initially, Air Asia did not achieve the result that they desired, which is having its core competencies in the airline market. However, in the critical...
Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service.
For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient. The customers and the operations...
has also won a survey award for the quality of its catering from magazine. Jet Airways also operates two low-cost airlines, namely JetLite (formerly Air Sahara) and Jet Airways Konnect.
Jet Airways Airbus A340-300E at London Heathrow Airport in 2005 with the 1993-2007 livery
, who already...
I. PEST Analysis
1. P (Politic):
Tax Policies: In the article ‘Tax affecting foreigners doing business in Vietnam’ (vietnamembassy-usa.org, 2015), the author mentioned these the following taxes that may affect foreigners while conducting business...
To be the biggest and most profitable low fares airline in Europe
Low cost is a management religion
Target growth; actively manage load factors and the cost base. We are air fare passive
Growth based on opening new airports
Low fare, high frequency between major European airports
examining the external and internal to give an overview of the situation faced by ARCBS. One main concern for the organisation is it does not actively target ethnic population. Research found that 87% of the donors have English as their first language, however only 13% of donors consist of ethnic population...