Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills...
service vision for Air Asia Bhd. 3
Target Market Segment 3
Service Delivery System 3
Operating Strategy 4
Service Concept 4
Winning Customers in Marketplace. 5
Service Qualifiers 5
Service Winners 5
Service Loser 6
Cost leadership in the budget hotel industry and Air Asia Bhd. 6
Thai Air Asia Limited
Section 1: Company Background
In the past, domestic air routes were limited to only few players; such as Thai Airways, Bangkok Airways, Air Andaman, and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines...
Kuala Lumpur (SCKL)
PRINCIPLE OF MARKETING
There are 4 marketing mix for Air Asia such as product, price, place and promotion. Air Asia should improve their service to satisfy their customer.
ASSIGNMENT ALLOCATION OF MARKS
DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR...
include: organisations, suppliers, customer market, the intermediaries and competitors. Macro factors include Demographic, natural, technological, cultural, political and economic factors. However, these factors may vary depending with the company.
In this study case of Air Asia, low price was the smartest...
Target audience: 10 marks
The target audience should be described using multiple segmentation variables.
AirAsia's main customers are still those who could not previously afford to fly, but its passenger profile is changing as it adds destinations and increases brand awareness.
objective of this report is to analyse and evaluate Air Asia’s strategic position as at December 2008. Internal and external analysis will be performed to analyse strategies that have been adapted to date by Air Asia. The report also discussed on how Air Asia’s capabilities and competencies created competitive...
leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five...
Study of Air-Asia : Strategic Role of Information System in Business
Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...
I. PEST Analysis
1. P (Politic):
Tax Policies: In the article ‘Tax affecting foreigners doing business in Vietnam’ (vietnamembassy-usa.org, 2015), the author mentioned these the following taxes that may affect foreigners while conducting business...
A TERM REPROT OF NOK AIR FOR MKT4730
SUBMITTE TO A. WARISARA
Group: BIG BIRD
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1. a) Air Asia’s vision:
• To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission:
• A low cost airline carrier that offers five-star service with 95% of on-time performance.
• To be able to provide affordable airfares, at the same time promoting Malaysian...
Air Asia – Strategic IT
Sandy Hofman Aruan
Faculty of Economics and Commerce
University of Melbourne
306-669 Strategic Enterprise Systems
IT is one of the...
AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETING
* Five French airlines merged to form Air France in 1993.
* Launched its first successful flight to the United States in July 1946...
pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries.
It targets on low to medium income level of customers with low-cost strategy thus it becomes the low cost leader in Asia. Its company slogan is “Now Everyone...
4.2 Weaknesses 28-31
4.3 Opportunities 31-34
4.4 Threats 34-36
5.0 Marketing Objectives 37-46
6.0 Marketing Strategy 47
6.1 Target Market 48
6.1.1 Behavioral Factors 48
6.1.2 Demographic Factors 49-50
6.1.3 Psychographic Factors 50-51
a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier...
airlines companies came into prominence with the growing industry.
1)Ryan Air shows a remarkable success in this challenging competitive industry and become the largest low-cost airline in Europe. As we peer into Ryan Air strategy, it is clear that Ryan Air’s generic strategy is supply side dimension...
©2011 Academic Journals
Full Length Research Paper
Branding satisfaction in the airline industry: A
comparative study of Malaysia Airlines and Air Asia
Kee Mun, Wong* and Ghazali, Musa
Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia.
Accepted 23 March, 2011
To be the biggest and most profitable low fares airline in Europe
Low cost is a management religion
Target growth; actively manage load factors and the cost base. We are air fare passive
Growth based on opening new airports
Low fare, high frequency between major European airports
AN INTERNSHIP REPORT ON CUSTOMER SATISFACTION OF MERCEDES-BENZ
Mr. VIVEK AHUJA AVINASH CHAUDHARY
Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference.
The first article is about...
for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers...
1.6 Market Share 8
1.7 SWOT Analysis 9
2 IT for Managers 10
3 E-Business and E-Commerce 11
3.1 Uses of E-Commerce in AIR ASIA 11
3.2 Benefits of E-commerce to Air Asia 12
4 Data Management 13
5 Organizational ISs 15
6 Enterprise Systems 17
7 Management Decision Support 19
8 IT/IS for Competitive...
World Wide Gases a division of Air Products’ supplies three types of gases.
I. Packaged Gas
II. Liquid Bulk Gas
III. On-site/Pipeline Gas
These three gases each make up about 1/3 of World Wide Gases sales. Of these three gases a significant percent of the overall sales were from...
Table of Contents
SWOT Analysis 4
PESTEL analysis 5
Market Segmentation and Target Market 6
Pricing Strategy 8
Placement Strategy: 9
Promotion Strategy: 9
example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost, no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means,...
SWOT : AIR ASIA
1. low cost operation
2. target mass customers
3. efficiency workforce
4. Staffs have multi skill to do their job.
5. single type fleet to service the customer, it easies to maintenance.
6. lowest fare more than others.
7. Sell the ticket direct...
Reducing Air Pollution in Malaysia
Do you like breathing in air that can destroy your health? Well Malaysians suffer from this everyday. Imagine not being able to go to work because you're sick due to the air pollution. It's...
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Global Air Fresheners industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13...