wanted the best for the customers. Air Asia has good achievements by getting lots of rewards almost every year since 2003-2010 years. For instance, during last year Air Asia was being rewarded by the Skytrax for the world’s Best Low Cost Airline (Air Asia, 2011).
boarding pass and get the fly ticket at counter. Hence, Air Asia also provides the hotel service and transportation service to the customer.
Normally, Air Asia have provide the first class, business class, economic class seat for all the target market. The target market of Air Asia is every target market with their slogan “everyone can fly”. They provide different class and promotion to the customer....
It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers...
A strategic service vision for Air Asia Bhd. 3
Target Market Segment 3
Service Delivery System 3
Operating Strategy 4
Service Concept 4
Winning Customers in Marketplace. 5
Service Qualifiers 5
Service Winners 5
Service Loser 6
Cost leadership in the budget hotel industry...
Air Asia should specify this information to avoid their target market get affected.
Promotion – in term of selling their brand to the world, more advertisement activities should be conducted to capture customers interest on what their service offers or update the latest activities to serve their...
accomplish shareholders and top level manager objectives. Additionally some recommendations are given to improve some of the business processes such as customer services and staff training.
TIGER AIRWAYS AUSTRALIA
A) Company Overview
Tiger Airways Australia Pty Ltd, is an ultra low cost airline which...
a full-scale Subic Bay Naval Reservation. Words from then President Theodore Roosevelt goes: "If we are to exert the slightest influence in Western Asia, it is of the highest importance that we have a naval station in Subic Bay." Subic Bay is now on the rise of being one of the best training areas in...
customers at their chosen destination. So that, customers can have peace in minds and did not have to trouble themselves in finding the accommodation and transportation at their newly arrived place because all of it has been arranged by Air Asia.
Furthermore, Air Asia knows that the important...
4.2.1 Segment evaluation
4.22 Segment selection
Part 5 CUSTOMER VALUES AND COSTS
5.1 Customer Value
5.1.1 Product value
5.1.2 Service value
entity in the market balancing will certainly work in the favor of AirAsia to make more customers come to AirAsia. The target audience of the AirAsia plays a vital role in the consumer behavior of the company.
The Air Asia being a low cost airline, whose target audience is the all people whose...
via a virtual AirAsia credit card, developed through one of its strategic partners, Alliance Bank.” (Air Aisa,2011)Improving customer service .AirAsia is constantly looking for ways to improve its services and increase savings for its guests. AirAsia is the first airline in Asia to have a multi...
which includes carriers such as Air France, Alitalia, Delta, KLM, and Northwest Airlines, as well as with other airlines.
Continental has a well-defined target market, providing services to upper-class and business travelers. Also, Continental is an air carrier engaged in the business...
-effective. Target marketing provides a focus to all of your marketing activities.
The Air Asia is the airline service company. Characteristic of the Air Asia’s target audience is the people whose salaries fall in the middle or lower level of income in Malaysia. That is the reason why the Air Asia...
or other E-payment methods. Then you print your boarding pass and head straight for boarding.
Air Asia credit card
Air Asia offers a choice of credit card facilities to fit in their customers travel life style be it business, leisure, training or holidays. With an Air Asia credit card a customer...
AIRLINE MODELS IN SOUTH AFRICA
AND THE IMPLICATIONS FOR SERVICE STRATEGY
Purpose: The study, which duplicates a study conducted in Europe and Asia, was conducted to gain
an understanding of the perceptions South African passengers have of the low-cost carrier model and
the full-service carrier...
Air Asia – Strategic IT
Sandy Hofman Aruan
Faculty of Economics and Commerce
University of Melbourne
306-669 Strategic Enterprise Systems
IT is one of the...
agreement and grant landing rights to Air Asia. This worked to the advantage of the company now it could penetrate a bigger market and target a wider pool of customers.
Convenience also played a major role in the marketing strategy. To keep customers happy, Air Asia offered customers with agents to cater...
of price. They may feel that they are forced to pay for the service that they do not actually need such as the food offering on plane. In this case, the customers tend to be more price sensitive. These groups of customers are the target market of Air Asia. Since Air Asia will cut out the service that...
Global Issues at UPS
What's a socially responsible company? It is a company that serves the greater good. It serves its customers by selling something of superb quality at affordable prices thus creating great value. UPS serves its workers by providing good jobs, benefits and...
diffrentiating characteristics of a budget airline model are that they have a single, one class passenger class, a single type of airplane used (the Air A320 or Boeing 737 models are commonly used), the non-issuance of tickets that denotes the concept of “ticketless” airlines, a simple fare scheme, unreserved...
Another important factor for microenvironment is customers. With “Now everyone can fly”, Air Asia introduced a low fare which enabled those with a lower income to take flights. This was one of the basics of securing a target market for Air Asia. Additionally, Air Asia provides...
were 16 million passengers to 61 million by 2010.
Air Asia has to bring in new offers and please the customers, to have a good competitive advantage over its competitors and build a good reputation in the minds of the customers to target the cream of the aviation market and provide the customers...
Malaysia Airline is 5-star airline Company, it more target on those customers that look for good quality of services rather than the price. For destination of Mas airline, they are more focus on Asia area, and other places seem like China, Mas airline only target on Beijing, Guangzhou Hong Kong...
SWOT : AIR ASIA
1. low cost operation
2. target mass customers
3. efficiency workforce
4. Staffs have multi skill to do their job.
5. single type fleet to service the customer, it easies to maintenance. 6. lowest fare more than others.
7. Sell the ticket direct to the customer...
and long-haul regional services and selling their services below the average industry price to gain market share. Beyond competing on prices, Air Asia also introduced value-added services such as ticketless travel and a free seating policy. Under the guise of offering more choice to customers, they...
demands of the business. (Pultorak, 2004).
Each and every company must have their own strategies in order to achieve their goals. As for the Air Asia, aligned with its mission statement, Air Asia’s business strategy is centred on cost leadership. However, its business strategy targets specific...
customer, Air Asia was becoming an Airline company that is chosen by so many customers. The best philosophy of Air Asia ‘now everyone can fly’ means to giving an opportunity to all the people to flight with the lowest possible fare and making them can flight even they only have the less money.
company announced the concept of D-Jet and it took its first flight in 2006. The D-Jet is marketed worldwide with facilities in Europe, North America, Asia and Canada. The company prides itself by providing quality aircrafts and being innovative leaders in the personal aircraft field. The D-Jet won the...
marketing campaign for Nok Air to create customer engagement?
▪ What are the promotional tools to be used for generating more sales?
The changing demographics of travel have greatly dictated the target customers for Low-cost air carrier industry. After almost a decade of its...