service vision for Air Asia Bhd. 3
Target Market Segment 3
Service Delivery System 3
Operating Strategy 4
Service Concept 4
Winning Customers in Marketplace. 5
Service Qualifiers 5
Service Winners 5
Service Loser 6
Cost leadership in the budget hotel industry and Air Asia Bhd. 6
Kuala Lumpur (SCKL)
PRINCIPLE OF MARKETING
There are 4 marketing mix for Air Asia such as product, price, place and promotion. Air Asia should improve their service to satisfy their customer.
ASSIGNMENT ALLOCATION OF MARKS
DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR...
include: organisations, suppliers, customer market, the intermediaries and competitors. Macro factors include Demographic, natural, technological, cultural, political and economic factors. However, these factors may vary depending with the company.
In this study case of Air Asia, low price was the smartest...
1.6 Market Share 8
1.7 SWOT Analysis 9
2 IT for Managers 10
3 E-Business and E-Commerce 11
3.1 Uses of E-Commerce in AIR ASIA 11
3.2 Benefits of E-commerce to Air Asia 12
4 Data Management 13
5 Organizational ISs 15
6 Enterprise Systems 17
7 Management Decision Support 19
8 IT/IS for Competitive...
a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier...
AN INTERNSHIP REPORT ON CUSTOMER SATISFACTION OF MERCEDES-BENZ
Mr. VIVEK AHUJA AVINASH CHAUDHARY
Reducing Air Pollution in Malaysia
Do you like breathing in air that can destroy your health? Well Malaysians suffer from this everyday. Imagine not being able to go to work because you're sick due to the air pollution. It's...
What the customers want/ Their expectations:
Since the process of replacing or renovating the whole ducting system is very expensive thus customers resort to alternatives which provide air duct cleaning.
Customers consider having the air ducts in their homes cleaned if:
* There is substantial visible...
1. a) Air Asia’s vision:
• To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission:
• A low cost airline carrier that offers five-star service with 95% of on-time performance.
• To be able to provide affordable airfares, at the same time promoting Malaysian...
Air Asia – Strategic IT
Sandy Hofman Aruan
Faculty of Economics and Commerce
University of Melbourne
306-669 Strategic Enterprise Systems
IT is one of the...
Study of Air-Asia : Strategic Role of Information System in Business
Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...
pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries.
It targets on low to medium income level of customers with low-cost strategy thus it becomes the low cost leader in Asia. Its company slogan is “Now Everyone...
Target audience: 10 marks
The target audience should be described using multiple segmentation variables.
AirAsia's main customers are still those who could not previously afford to fly, but its passenger profile is changing as it adds destinations and increases brand awareness.
Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference.
The first article is about...
objective of this report is to analyse and evaluate Air Asia’s strategic position as at December 2008. Internal and external analysis will be performed to analyse strategies that have been adapted to date by Air Asia. The report also discussed on how Air Asia’s capabilities and competencies created competitive...
Table of Contents
SWOT Analysis 4
PESTEL analysis 5
Market Segmentation and Target Market 6
Pricing Strategy 8
Placement Strategy: 9
Promotion Strategy: 9
Fundamentals of marketing
Group members: Maha Abdul Muhsin – 0316481
Cheng Joe Ern- 0316764
Choong Mei foong - 0317321
Lee Wee beng - 0317260
Nuraliya Abu Mansor - 0317184
Elisabeth Christine - 0316942
Adam Lee Shyuk Nam- 0317012
AIR ASIA Introduction
• AirAsia Berhad is a Malaysian low-cost...
leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five...
4.2 Weaknesses 28-31
4.3 Opportunities 31-34
4.4 Threats 34-36
5.0 Marketing Objectives 37-46
6.0 Marketing Strategy 47
6.1 Target Market 48
6.1.1 Behavioral Factors 48
6.1.2 Demographic Factors 49-50
6.1.3 Psychographic Factors 50-51
AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETING
* Five French airlines merged to form Air France in 1993.
* Launched its first successful flight to the United States in July 1946...
Q1.Analyze the current situation facing MAS and Air Asia using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place.
The goal of an organisation is to reach and achieve optimal purpose. They want to make the most out of their...
airlines companies came into prominence with the growing industry.
1)Ryan Air shows a remarkable success in this challenging competitive industry and become the largest low-cost airline in Europe. As we peer into Ryan Air strategy, it is clear that Ryan Air’s generic strategy is supply side dimension...
Case Study of Air Asia (Economic Perspective) | ChinaAbout.net
Portal of China
Case Study of Air Asia (Economic Perspective)
February 12, 2013 - Sample of English Assignments By Chinese Students...
World Wide Gases a division of Air Products’ supplies three types of gases.
I. Packaged Gas
II. Liquid Bulk Gas
III. On-site/Pipeline Gas
These three gases each make up about 1/3 of World Wide Gases sales. Of these three gases a significant percent of the overall sales were from...
To be the biggest and most profitable low fares airline in Europe
Low cost is a management religion
Target growth; actively manage load factors and the cost base. We are air fare passive
Growth based on opening new airports
Low fare, high frequency between major European airports
Inspired by the success of Ryanair and EasyJet as low cost carrier, Toni Fernandes saw the potential of having the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling, one type cabin, free seating, and online booking trough internet that...
I. PEST Analysis
1. P (Politic):
Tax Policies: In the article ‘Tax affecting foreigners doing business in Vietnam’ (vietnamembassy-usa.org, 2015), the author mentioned these the following taxes that may affect foreigners while conducting business...
Introduction to CRM
Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants.
It is strategy and process of acquiring, retaining...
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Global Air Fresheners industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13...
A TERM REPROT OF NOK AIR FOR MKT4730
SUBMITTE TO A. WARISARA
Group: BIG BIRD
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