wanted the best for the customers. Air Asia has good achievements by getting lots of rewards almost every year since 2003-2010 years. For instance, during last year Air Asia was being rewarded by the Skytrax for the world’s Best Low Cost Airline (Air Asia, 2011).
boarding pass and get the fly ticket at counter. Hence, Air Asia also provides the hotel service and transportation service to the customer.
Normally, Air Asia have provide the first class, business class, economic class seat for all the target market. The target market of Air Asia is every target market with their slogan “everyone can fly”. They provide different class and promotion to the customer....
It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers...
A strategic service vision for Air Asia Bhd. 3
Target Market Segment 3
Service Delivery System 3
Operating Strategy 4
Service Concept 4
Winning Customers in Marketplace. 5
Service Qualifiers 5
Service Winners 5
Service Loser 6
Cost leadership in the budget hotel industry...
Air Asia should specify this information to avoid their target market get affected.
Promotion – in term of selling their brand to the world, more advertisement activities should be conducted to capture customers interest on what their service offers or update the latest activities to serve their...
, therefore, is derived from the sequential approaches an organization use to achieve its ultimate targets (Lewis, G. 1999). In real-life practice, these approaches, through often set by business-thinkers or scholars, often develop with intense coherence of internal and external environment and are...
or other E-payment methods. Then you print your boarding pass and head straight for boarding.
Air Asia credit card
Air Asia offers a choice of credit card facilities to fit in their customers travel life style be it business, leisure, training or holidays. With an Air Asia credit card a customer...
air hub in Louisville, Kentucky, as well as the European air hub in Cologne, Germany. With Asia identified as a primary growth target, in 2005 UPS launched the first non-stop delivery service between the U.S. and Guangzhou, China. That same year, UPS acquired the interest held by its joint venture...
of price. They may feel that they are forced to pay for the service that they do not actually need such as the food offering on plane. In this case, the customers tend to be more price sensitive. These groups of customers are the target market of Air Asia. Since Air Asia will cut out the service that...
customers in the food, beverages and pharmaceutical sectors throughout the Asia Pacific.
Once listed in the Kuala Lumpur Stock Exchange and subsequently, a member of the glass division of the renowned group, Fraser & Neave Holding Berhad.
It is currently is one of the leading, largest and oldest of...
agreement and grant landing rights to Air Asia. This worked to the advantage of the company now it could penetrate a bigger market and target a wider pool of customers.
Convenience also played a major role in the marketing strategy. To keep customers happy, Air Asia offered customers with agents to cater...
, Indonesia with the intent to increase the influx of foreign talents into the country opened its doors to Air Asia to boost its stagnant airline industry by allowing the latter to set up its foothold in their premises. The Indonesian government also enhanced its notion on entrepreneurship by introducing a...
customer, Air Asia was becoming an Airline company that is chosen by so many customers. The best philosophy of Air Asia ‘now everyone can fly’ means to giving an opportunity to all the people to flight with the lowest possible fare and making them can flight even they only have the less money.
operations are reflected in its key strategies such that it embodies the endearing philosophy of “now everyone can fly”. There are five key strategies being employed by AirAsia. First, is the low fare, no frills concept in which it targets the customers who can live without the frills of free meals...
internet allows customers to
have close to full information on prices charged by the LCCs. Threat of
substitutes is moderately low; there are several substitutes such as cruises, rail,
bus, and car. However, the archipelago geographical structure of Asia has made
air travel the viable, efficient...
and long-haul regional services and selling their services below the average industry price to gain market share. Beyond competing on prices, Air Asia also introduced value-added services such as ticketless travel and a free seating policy. Under the guise of offering more choice to customers, they...
demands of the business. (Pultorak, 2004).
Each and every company must have their own strategies in order to achieve their goals. As for the Air Asia, aligned with its mission statement, Air Asia’s business strategy is centred on cost leadership. However, its business strategy targets specific...
marketing campaign for Nok Air to create customer engagement?
▪ What are the promotional tools to be used for generating more sales?
The changing demographics of travel have greatly dictated the target customers for Low-cost air carrier industry. After almost a decade of its...
entity in the market balancing will certainly work in the favor of AirAsia to make more customers come to AirAsia. The target audience of the AirAsia plays a vital role in the consumer behavior of the company.
The Air Asia being a low cost airline, whose target audience is the all people whose...
includes carriers such as Air France, Alitalia, Delta, KLM, and Northwest Airlines, as well as with other airlines.
Continental has a well-defined target market, providing services to upper-class and business travelers. Also, Continental is an air carrier engaged in the business...
were 16 million passengers to 61 million by 2010.
Air Asia has to bring in new offers and please the customers, to have a good competitive advantage over its competitors and build a good reputation in the minds of the customers to target the cream of the aviation market and provide the customers...
-effective. Target marketing provides a focus to all of your marketing activities.
The Air Asia is the airline service company. Characteristic of the Air Asia’s target audience is the people whose salaries fall in the middle or lower level of income in Malaysia. That is the reason why the Air Asia...
via a virtual AirAsia credit card, developed through one of its strategic partners, Alliance Bank.” (Air Aisa,2011)Improving customer service .AirAsia is constantly looking for ways to improve its services and increase savings for its guests. AirAsia is the first airline in Asia to have a multi...
Another important factor for microenvironment is customers. With “Now everyone can fly”, Air Asia introduced a low fare which enabled those with a lower income to take flights. This was one of the basics of securing a target market for Air Asia. Additionally, Air Asia provides...
sustainable productivity. (Tiger Airways Australia Pty Ltd, 2010).
According to Tiger Airways website, their plan is to create a portfolio of cost-effective routes throughout Asia and Australasia. They believe that their focus on providing customers with reasonable air travel fares, place them well for...
Malaysia Airline is 5-star airline Company, it more target on those customers that look for good quality of services rather than the price. For destination of Mas airline, they are more focus on Asia area, and other places seem like China, Mas airline only target on Beijing, Guangzhou Hong Kong...
, or way of 'buying into' the changes which you are charged to implement. The similarities in differing groups of internal customers allows you to segment them. As Jobber (1995) explains, you can target three different segments namely 'supporters,' neutral,' and finally 'opposers.' Each group requires...
Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference.
The first article is...
customers at their chosen destination. So that, customers can have peace in minds and did not have to trouble themselves in finding the accommodation and transportation at their newly arrived place because all of it has been arranged by Air Asia.
Furthermore, Air Asia knows that the important...