Free Essays on Uses And Gratification Theory

  1. Theory explication of Uses and Gratifications

    Introduction By looking at the media theories discussed before 1840s, it is obvious to find these theories tend to look at media effects from the standpoint of the media, while the power of audience in the media consumption process has been overlooked. With the development in effects research, scholars...

  2. The Application of The Uses and Gratifications Theory

     Research Proposal for the Application of the Uses and Gratifications Theory Purpose: For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types...

  3. Watson s Theory of Human Caring Paper

    Watson's Theory of Human Caring Paper Sandra Younge University of Phoenix NUR 403 Sharon Little-Stoetzel November 17, 2014 Watson's Theory of Human Caring Paper Jean Watson began her theory of human caring in 1979 and over the years, she has been revising her theory to provide more...

  4. Uses and Gratification Theory

    COM-126 10/13/13 The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and...

  5. Uses and Gratification Research

    Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J., Daris...

  6. Gratification Theory Report

    Uses and Gratification Theory In the late 1930s and the early 1940s, quiz shows were popular with radio, and Herza Herzog asked the simple question of why this kind of show appealed to a wide variety of people. In asking this question, Herzog countered the assumption of mass society and strong effects...

  7. Uses and Gratifications Theory Applied to Religious Television

    Diana Orr May 21, 2010 COM126 Ron McCullough Uses and Gratifications Theory Applied to Religious Programming The reaction I had to the article “Why do people watch religious TV” was that I was surprised that so many people are now watching religious programming. The reason for this reaction...

  8. A Closer Look at Leadership Theories

    Running Head: Leadership Theories Leadership Theories March 5, 2006 Leadership Theories Leadership is a universal phenomenon in humans and in many species of animals (Bass, 1990). It is a complex phenomenon involving the constant interaction of three essential elements: the leader, the follower...

  9. Media Systems Dependency Theory

    Media systems dependency theory (MSDT), or simply "media dependency," was developed by Sandra Ball-Rokeach and Melvin DeFleur in 1976.[1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSDT...

  10. Theories of Mass Communication.

    Theories of Communication This papaer focused on the developmental stages of Communication and also summed up Communication as a complex and dynamic process leading to the evolution of meaning. The study of Communication and the mass media by experts over time has led to the formulation of many theories...

  11. How Uses and Gratifications studies differ from Media Effects research

    Explain with examples, how uses and gratifications studies differ from media effects research. Evaluate the strengths and weaknesses of uses and gratifications research. In beginning to explain the complex nature of communications research we must explore the context of the media and the audiences...

  12. MALACURA THEORY ESSAY 3 SOCIAL NETWORKING USE

     Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach Remaflor D. Malacura Polytechnic University of the Philippines ABSTRACT Social Networking Sites such as Facebook, Twitter, and Instagram are very “in” to people especially teenagers nowadays...

  13. Give an explanation of the differences between effects models of audience behaviour and uses and gratifications models.

    the media as a source of entertainment, knowledge, and an escape from reality. The media can be explained through the use of various model, two of which are the uses and gratifications model, and the effects model. A brief outline of both of these is needed before comparisons and differences can be explained...

  14. Coon12e PPT CH14 Uses Of Mass Communication

    Chapter 14 Uses of the Mass Communication 1 Introduction • Objective(s) of studying the uses of the mass-communication: 1) That the audience makes deliberate choices of the media content to satisfy their needs – audience activity, Rubin (1994) 2) Uses and gratifications approach is the study of the...

  15. Learning Theories of Communication

    Top of Form Theories of Communication The study of communication and mass media has led to the formulation of many theories: structural and functional theories believe that social structures are real and function in ways that can be observed objectively; cognitive and behavioral theories tend to focus...

  16. Psychoanalytic Theory

    The psychoanalytic theory was developed by Sigmund Freud. According to Freuds theory of personality, personality is composed of three elements. These three elements are known as the Id, the ego and the super ego which all work together to create unique and complex human behaviors. The id the component...

  17. What Are the Implications of New Media Technologies and Practices for Established Models or Theories of the Audience?

    established models or theories of the audience? In the current day new media and technological advances have a huge impact on society. Throughout history models and theories have been developed in order to explain audience relations with text and other media forms. These models and theories were established...

  18. A Closer Look at the Labeling Theory

    about their use of crack. These two completely different cases demonstrate many aspects of labeling theory in addition to the vast power of stigmas. The Labeling Theory that applies to the college students relates more to Scheffs labeling theory than it does general labelists’ theories. The initial...

  19. Teleological Suspension of the Ethical

    teleological suspension of the ethical) is based on: that being the biblical story of Abraham and Isaac. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates. Firstly I find it necessary to understand the context in which Kierkegaard...

  20. Evaluate the Extent to Which Freud's Theory of Psycho-Saxual Development Can Help Us to Understand a Client's Presenting Issues?

    to which Freud's theory of psycho-sexual development can help us to understand a client's presenting issue?” Sigmund Freud, born in 1856 was a well established Austrian neurologist who would later go on to found the discipline of psychoanalysis. He is best known for his theories of the unconscious...

  21. Freuds Theory of Psychoanalysis

      Abstract   Freud’s theories not only applied to his neurotic patients, but every human being. A way of trying to explain this, as well as a way of reinforcing his idea of repression, came in the way of his theories on disparate behavior such as dreaming, joking, parapraxes and symptoms. Though his...

  22. Availability and Use of Internet by Undergraduate Students of Ambrose Alli University, Ekpoma, Nigeria.

    AVAILABILITY AND USE OF INTERNET BY UNDERGRADUATE STUDENTS OF AMBROSE ALLI UNIVERSITY EKPOMA, NIGERIA. SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION NNAMDI AZIKIWE UNIVRSITY, AWKA IN PARTIAL FULFILLMENT OF A MASTER OF SCIENCE...

  23. The Sociological Theory

    consists of two or more people who interact frequently and share a common identity and a feeling of interdependence. Micro level analysis: Sociological theory and research that focuses on small groups rather then lager-scale social structures. Hypothesis: Tentative statement of the relationship between...

  24. Gratification Theory

    Uses and Gratifications Theory Student’s Name Course/Number Institution Date Instructor Name Uses and Gratifications Theory Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific...

  25. The Differences Among Theories of Motivation

    11TH 2008 HUMAN MOTIVATION PSY420 Discuss the differences among theories of Human Motivation. How universal is each and how much is each particular to a specific type of behavior? In my opinion the theories were more alike than different. Most of them derived and evolved from one...

  26. Uses and Gratifications Theory

    Bower Uses and Gratifications Theory Applied to Religious Programming First I have a reaction to the article “Why do people watch religious television”. In addition, it gave way to thinking of what other research could be performed on programming using the uses and gratifications approach. The...

  27. Mass Communication Theories and Pinterest

     Mass Communication Theories and Pinterest Michelle Ellison University of the Incarnate Word Introduction Pinterest, a highly addictive, interactive bookmarking and cataloging website is quickly becoming one of the most important social marketing platforms...

  28. Media Gratification Research by by Karl Erik Rosengren, Lawrence A. Wenner & Philip Palmgreen

    Review of ‘Media Gratification Research’ From 1974-1985, there were some rapid changes in the field of media gratification research but the base were neither new nor revolutionary. It had made some abrupt change with the help of technologies. When the uses of mass communication in 1974 suggested that...

  29. Theory of Caring

    Abstract I’m faced with the theory of caring, historically caring is such a simple definition, but to be quite honest there is nothing simple about it. In my paper I will be going to analyze Watson’s theory of caring. I will try to explain the structure of the theory of human caring which ties to Jean...

  30. Theoretical Approach of Uses and Gratifications

    7. Theoretical Approach: Uses and Gratifications The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to what...