Free Essays on Uses And Gratification Theory

  1. Gratification Theory

    Uses and Gratifications Theory Student’s Name Course/Number Institution Date Instructor Name Uses and Gratifications Theory Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific...

  2. Gratification Theory Report

    Uses and Gratification Theory In the late 1930s and the early 1940s, quiz shows were popular with radio, and Herza Herzog asked the simple question of why this kind of show appealed to a wide variety of people. In asking this question, Herzog countered the assumption of mass society and strong effects...

  3. Uses and Gratification Theory

    COM-126 10/13/13 The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and...

  4. What Are the Implications of New Media Technologies and Practices for Established Models or Theories of the Audience?

    established models or theories of the audience? In the current day new media and technological advances have a huge impact on society. Throughout history models and theories have been developed in order to explain audience relations with text and other media forms. These models and theories were established...

  5. Uses and Gratifications Theory Applied to Religious Television

    Diana Orr May 21, 2010 COM126 Ron McCullough Uses and Gratifications Theory Applied to Religious Programming The reaction I had to the article “Why do people watch religious TV” was that I was surprised that so many people are now watching religious programming. The reason for this reaction...

  6. The Application of The Uses and Gratifications Theory

     Research Proposal for the Application of the Uses and Gratifications Theory Purpose: For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types...

  7. Psychological Perspectives

    having free will. In contrast to this, Behaviourists believe that people do not have free will but just think they do. This approach links into the theory that people are actually carrying out actions that were influenced by past experiences. According to behaviourists only observable behaviour should...

  8. Social Media is ruining our Lives

    supply thousands of games. Many researches begin to focus their attention on the relationship between Facebook and its audiences. These researches mainly use college students as survey subject. As one of the biggest user group, more than 90% college students have Facebook account (Wiley and Sisson, 2006; Ellison...

  9. Men Viewer-Ship of Soap Operas

    proposed to use to construct a final questionnaire relating to viewing habits and preferences. We then went on to construct a questionnaire relating to a specific episode of our chosen soap and, finally, we interviewed, directly face-to-face, two male soap viewers regarding their television use. Her aim...

  10. Should We Be Worried About the Great Disparities Between Rich and Poor, Both Nationally and Internationally?

    form of charity. Charity, although requiring some form of sacrifice, is in keeping with self interested behaviour. The reward is found in personal gratification. Even more blatant, the current trend towards gifts of livestock given to developing countries in the name of another. The giver is advertising...

  11. PSY 303 ASH Courses / ashtutorial

    PSY 303 Entire Course For more course tutorials visit www.ashtutorial.com PSY 303 Week 1 DQ 1 Abnormal Theories PSY 303 Week 1 DQ 2 Psycho-Physiological Disorders PSY 303 Week 2 DQ 1 Anxiety Disorders PSY 303 Week 2 DQ 2 Dependency Issues PSY 303 Week 2 Assignment Case Study Robert...

  12. Psychology essay

    direction, reading and other methods a teacher would use. Explaining the social-cognitive perspective versus the humanistic perspective is as follows "The Social-Cognitive Perspective and the Humanistic Perspective, two competing psychological theories, have several similarities, differences and their...

  13. Psychological Doubling

    principles. Dualism is most often discussed in context of the systems of religion and philosophy. (Robertson) The Strange Case of Dr. Jekyll and Mr. Hyde uses psychology and images of the human condition and knowledge to convey the message that human beings must accept the complex wholeness of their psychological...

  14. Teleological Suspension of the Ethical

    teleological suspension of the ethical) is based on: that being the biblical story of Abraham and Isaac. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates. Firstly I find it necessary to understand the context in which Kierkegaard...

  15. Uses and Gratification Research

    Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J., Daris...

  16. Psychoanalytic Theory

    The psychoanalytic theory was developed by Sigmund Freud. According to Freuds theory of personality, personality is composed of three elements. These three elements are known as the Id, the ego and the super ego which all work together to create unique and complex human behaviors. The id the component...

  17. COM 310 entire course

    will be covering in this course. What are your expectations of this class? Do you have any preconceived notions when you hear the term "Communication Theory"? For more classes visit http://www.assignmentcloud.com COM 310 Week 1 DQ 2 Check this A+ tutorial guideline at http://www...

  18. Media Folder Example

    Antonio Gramsci, is also relevant here. “Ideology = an imaginary relation to real relations.” (Louis Althusser, 1968. Rivkin & Ryan, Literary theory: An Anthology, Oxford: Blackwell, 2001. Pg 297.) To word another way, ideology is the study of ideas behind a text (in this case, the newspaper...

  19. A Closer Look at Leadership Theories

    Running Head: Leadership Theories Leadership Theories March 5, 2006 Leadership Theories Leadership is a universal phenomenon in humans and in many species of animals (Bass, 1990). It is a complex phenomenon involving the constant interaction of three essential elements: the leader, the follower...

  20. Irrationality of Politics

    tradition. (Macionis, 2012) Next, Rational-legal Authority refers to power as legitimized by legally enacted rules and regulations. Which also guide the use of power in everyday situations. Police, college and university professors and teachers all hold offices in a bureaucracy. Unlike traditional authority...

  21. Freuds Theory of Psychoanalysis

      Abstract   Freud’s theories not only applied to his neurotic patients, but every human being. A way of trying to explain this, as well as a way of reinforcing his idea of repression, came in the way of his theories on disparate behavior such as dreaming, joking, parapraxes and symptoms. Though his...

  22. Media Systems Dependency Theory

    Media systems dependency theory (MSDT), or simply "media dependency," was developed by Sandra Ball-Rokeach and Melvin DeFleur in 1976.[1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSDT...

  23. PSY 303 ASH Course Tutorial / Uophelp

    PSY 303 Entire Course For more course tutorials visit www.uophelp.com PSY 303 Week 1 DQ 1 Abnormal Theories PSY 303 Week 1 DQ 2 Psycho-Physiological Disorders PSY 303 Week 2 DQ 1 Anxiety Disorders PSY 303 Week 2 DQ 2 Dependency Issues PSY 303 Week 2 Assignment Case Study Robert Jones PSY...

  24. Aristotle's Idea of a Good Life

    In today's society we frequently see people looking for the "easy way out" or a "quick fix". Aristotle was critical of those who sought "instant gratification". We can relate this example to one of the most prevalent problems in today’s culture; drug usage. For a small price, one can buy instantaneous...

  25. Hitchcock

    illustrates how many theories can be debilitating in everyday life. Into the Mind of Freud through the Mind of Hitchcock One of the philosophies that Hitchcock tackles is that of Sigmund Freud. Freud is known for psychoanalysis and his interpretation of dreams. Specifically, Freud’s theories can be seen...

  26. The Sociological Theory

    consists of two or more people who interact frequently and share a common identity and a feeling of interdependence. Micro level analysis: Sociological theory and research that focuses on small groups rather then lager-scale social structures. Hypothesis: Tentative statement of the relationship between...

  27. Personality Insight

    analysis goals, while providing insight into a new realm of analysis. The trait-dispositional level was influenced by the thought that psychoanalytic theory went too deep looking for causes and that behaviorism often did not go deep enough and give people responsibility for their own actions. Trait determines...

  28. Exceptional Children

    for others, and care about world issues, which suggests an advanced understanding of moral development. Their desire for fairness brought me to the theories of Kohlberg, Piaget and Gilligan’s. Kohlberg and Gilligan both have philosophical arguments of moral development, which both agree that people develop...

  29. COM 310 Potential Instructors / tutorialrank.com

    Week 1 DQ 1 (UOP Course) COM 310 Week 1 DQ 2 (UOP Course) COM 310 Week 1 DQ 3 (UOP Course) COM 310 Week 2 Learning Team Assignment Communication Theories Matrix (UOP Course) COM 310 Week 2 DQ 1 (UOP Course) COM 310 Week 2 DQ 2 (UOP Course) COM 310 Week 2 DQ 3 (UOP Course) COM 310 Week 2 DQ 4 (UOP...

  30. Comparison Between Abraham Maslow's Theory of Motivation and Skinner's Theory of Reinforcement

    1 COMPARISON BETWEEN MASLOW’S THEORY OF MOTIVATION AND SKINNER’S REINFORCEMENT THEORY AND THEIR RELEVANCY AND APPLICABILITY TO THE SA WORKPLACE Introduction In this question one tries to understand the concept of motivation as studied from distinct theories of Maslow and Skinner with their relevancy...

  31. How Uses and Gratifications studies differ from Media Effects research

    Explain with examples, how uses and gratifications studies differ from media effects research. Evaluate the strengths and weaknesses of uses and gratifications research. In beginning to explain the complex nature of communications research we must explore the context of the media and the audiences...

  32. Sociological Views on Poverty

    being poor compared to the average living standards of your country. • Social Exclusion – this label is one that the government mainly uses to describe poverty in the UK. This means that the person is unable to fully participate in society due to low income/poor education/unsafe neighbourhood/unemployment… ...

  33. Uncertainty Reduction Theory Annotated Bibliography

    Danny Ulrey 11/3/10 Theory & Rhetoric Annotated Bibliography Uncertainty Reduction Theory 1). Witt, P., & Behnke, R. (2006). Anticipatory Speech Anxiety as a Function of Public Speaking Assignment Type. Communication Education, 55(2), 167-177. doi:10.1080/03634520600566074. * Research...

  34. Implications for Education Using Frueds Theory

    Implication of Learning & Teaching using the Feuds theory [pic] Sigmund Freud was born in 1856 in Moravia, a part of the Austro-Hungarian Empire known until recently as Czechoslovakia. His home was Vienna where he studied and practiced medicine until 1938 when Austria was annexed by the Nazis.  With...

  35. Social Control Theory vs. Self-Control Theory

    CRM 3603 01 30 September 2013 Social Control Theory vs. Self-Control Theory According to the idea of control theories, an individual who has for some reason or another cut ties with the “conventional order” so that he or she is now free to commit any criminal or deviant acts (Cullen & Agnew, 2011...

  36. Theory explication of Uses and Gratifications

    Introduction By looking at the media theories discussed before 1840s, it is obvious to find these theories tend to look at media effects from the standpoint of the media, while the power of audience in the media consumption process has been overlooked. With the development in effects research, scholars...

  37. Theoretical Approach of Uses and Gratifications

    7. Theoretical Approach: Uses and Gratifications The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to what...

  38. psychodynamic approach

    practice, specialising in nervous and brain disorders. The same year he married Martha Bernays, with whom he had six children. Freud developed the theory that humans have an unconscious in which sexual and aggressive impulses are in perpetual conflict for supremacy with the defences against them. In...

  39. Control Theory in Today's Society

    While many theories have been established through the years, the Control Theory established and researched by Michael Gottfredson and Travis Hirschi in 1990 has inspired a large amount of research and proposed the most likely reason that people commit crimes. In addition to their initial theory, Harold...

  40. Children Live by Example

    age. These delinquents are referred to as status offenders. Examples of these acts are skipping school, alcohol use or possession, and staying out past curfew. This is based on the theory of parens patriae, the courts can take over where parents fail. This is the main reason why status offenders should...

  41. The Differences Among Theories of Motivation

    11TH 2008 HUMAN MOTIVATION PSY420 Discuss the differences among theories of Human Motivation. How universal is each and how much is each particular to a specific type of behavior? In my opinion the theories were more alike than different. Most of them derived and evolved from one...

  42. Improving Organizational Performance - Final

    recruitment and the team dynamics. Having performed the Job Description Index (JDI) and Job in General (JIG) appraisals, the results indicated that job gratification amongst the employees was drastically low. The primary issues were that employees were not excited about the current stunts and routines that they...

  43. The Brain

    Brain: -Uses feelings -Imagination rules -Present and future -Philosophy and religion -Believes -Appreciates -Special perceptions Left Brain: ● Uses logic ● Detail oriented ● Words and language ● Present and past ● Math and science ● Can comprehend ● Forms strategies Social Learning Theory: Internal...

  44. Com 360 Week 2

    eight short years later. A communication device involved in this example was a telephone hotline suggested by American managers for German employees to use to report against their co-workers. American business models cannot be forced onto foreign cultures. This type of device did not work in this intercultural...

  45. Sigmund Freud Biography

    “able to observe the manifestations of hysteria and the effects of hypnosis and suggestion” (Chiriac), which prompted him to devise ideas of many theories of psychoanalysis. In 1886, Freud opened a small office to practice medicine and began to study his patients’ minds. Under the pressure of stress...

  46. Explain Psychology Theories in a Health Care Setting

    The essay your about to read will explain two psychological theories, psychoanalytic by Sigmund Freud and psychosocial by Erik Erikson. It will also show how using these two theories could help us understand someone who suffers with the illness of depression. Sigmund Freud was born May 6, 1856 and...

  47. Jean Watson's Theory of Caring

    Dr. Jean Watson’s Theory: The Philosophy and Science of Caring “Caring is the essence of nursing”~Dr. Jean Watson Major Concepts of Watson’s theory: • Main focus in nursing is on carative factors • For nurses to develop humanistic philosophies and value sytem • The caring stance that nursing has...

  48. MALACURA THEORY ESSAY 3 SOCIAL NETWORKING USE

     Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach Remaflor D. Malacura Polytechnic University of the Philippines ABSTRACT Social Networking Sites such as Facebook, Twitter, and Instagram are very “in” to people especially teenagers nowadays...

  49. Code of Ethics and Security Case Study

    researched and applied to “case study 9.1, Rough Justice in a Juvenile Institution." Relevancy pertaining to the theories applied to the case study revealed several different opinions on which theory pertained the most to the case. Since there are several viewpoints of observation, Daren the officer levying...

  50. Media Gratification Research by by Karl Erik Rosengren, Lawrence A. Wenner & Philip Palmgreen

    Review of ‘Media Gratification Research’ From 1974-1985, there were some rapid changes in the field of media gratification research but the base were neither new nor revolutionary. It had made some abrupt change with the help of technologies. When the uses of mass communication in 1974 suggested that...

  51. Foundations of Psychoanalysis

    Catina Hunter Psy/301 Sept 7, 2015 Dr. Sadie Fine Foundations of Psychoanalysis Austrian physician Sigmund Freud (1856)founded the psychoanalysis theory which views sex, aggression and the unconscious as being major influences on behavior.Freud believed the mind operated on three levels: unconscious...

  52. COM 310

    will be covering in this course. What are your expectations of this class? Do you have any preconceived notions when you hear the term "Communication Theory"? For more classes visit http://www.assignmentcloud.com COM 310 Week 1 DQ 2 Check this A+ tutorial guideline at http://www...

  53. Freuds Greatest Contribution

    experiences, especially in one's relations with parents” (1992, Freudian Fraud) Freud appeared intent not merely on developing a generalised theory of mental function and dysfunction but strived to develop the rules of psychoanalytic therapy and to expand his understanding of human nature. It was...

  54. The Developmental Theories of Jean Piaget, Sigmund Freud, and Erik Erikson

    The developmental theories of Jean Piaget, Sigmund Freud, and Erik Erikson Jean Piaget, Sigmund Freud, and Erik Erikson are all respected theorists in the study of psychology. All three have theories that help to explain why and how children develop into adolescents and adult hood. Although all three...

  55. lala

    through an Emerald subscription provided by 526495 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please...

  56. Motivation Theories

    Motivation Theories PSY/355 Motivation Theories All kinds of motivation cannot be explained by Hedonism. The subjective nature of motivation in Hedonism lies in the pursuit of pleasure and the avoidance of pain. The law of effect, however, emphasizes the objective nature of motivation—some...

  57. Riveted

    University, expands upon this and how positive and neutral information is less sought after than the negative, is explained through Davies ‘anti-sweet spot theory’. Davies explains how people are riveted by hope; believing something to be true, to want it to be the truth, this is wishful thinking, for example...

  58. A Closer Look at the Labeling Theory

    about their use of crack. These two completely different cases demonstrate many aspects of labeling theory in addition to the vast power of stigmas. The Labeling Theory that applies to the college students relates more to Scheffs labeling theory than it does general labelists’ theories. The initial...

  59. Coon12e PPT CH14 Uses Of Mass Communication

    Chapter 14 Uses of the Mass Communication 1 Introduction • Objective(s) of studying the uses of the mass-communication: 1) That the audience makes deliberate choices of the media content to satisfy their needs – audience activity, Rubin (1994) 2) Uses and gratifications approach is the study of the...

  60. Theory of Caring

    Abstract I’m faced with the theory of caring, historically caring is such a simple definition, but to be quite honest there is nothing simple about it. In my paper I will be going to analyze Watson’s theory of caring. I will try to explain the structure of the theory of human caring which ties to Jean...