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60 Free Essays on Uses And Gratification Theory

  1. Theories

    Needle Theory and Uses and Gratification Theory. Hypodermic Needle Theory The "hypodermic needle theory" implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change. The theory suggests...

  2. Uses and Gratification Research

    Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J., Daris...

  3. Media Gratification Research by by Karl Erik Rosengren, Lawrence A. Wenner & Philip Palmgreen

    Review of ‘Media Gratification Research’ From 1974-1985, there were some rapid changes in the field of media gratification research but the base were neither new nor revolutionary. It had made some abrupt change with the help of technologies. When the uses of mass communication in 1974 suggested that...

  4. Socail Networking Among College Students

    Understanding how and why college students use social networks to make communication easier and a way to fulfill their needs, is a topic I decided to research more closely for this paper. I will share with you the reasoning behind the communication phenomenon, the theory I chose to help explain the phenomenon...

  5. Gratification Theory

    Uses and Gratifications Theory Student’s Name Course/Number Institution Date Instructor Name Uses and Gratifications Theory Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific...

  6. Personality Insight

    analysis goals, while providing insight into a new realm of analysis. The trait-dispositional level was influenced by the thought that psychoanalytic theory went too deep looking for causes and that behaviorism often did not go deep enough and give people responsibility for their own actions. Trait determines...

  7. Phenomenon of Posting Pictures in Instagram

    of Data | Interview/Open-Ended Survey | | Research Domains | Social Network, Communication Theory | | ResearchFoci/Parameters | Instagram, Uses and Gratification Theory, Technology Acceptance Model, Uses of Social Media, Motives of the Users | | | | Project Title: | The Phenomenon of Posting...

  8. Theory explication of Uses and Gratifications

    Introduction By looking at the media theories discussed before 1840s, it is obvious to find these theories tend to look at media effects from the standpoint of the media, while the power of audience in the media consumption process has been overlooked. With the development in effects research, scholars...

  9. Freuds Greatest Contribution

    experiences, especially in one's relations with parents” (1992, Freudian Fraud) Freud appeared intent not merely on developing a generalised theory of mental function and dysfunction but strived to develop the rules of psychoanalytic therapy and to expand his understanding of human nature. It was...

  10. Strategic Plan Assignment

    Introduction For many years magazines have been used specifically to cater to the needs of the public. This paper will examine three theories: uses and gratification, cognitive dissonance, and cultural values and show how they are used by Essence magazine’s writers to adhere to the needs of its audiences...

  11. The Internet vs. the Television: Which Is the Primary Source of Media Entertainment?

    upper class bracket and aim to identify why the internet is emerging as such by using Dimmick and Rothenbuhler’s Theory of Niche and La Rose and Eastin’s Theory of Internet Uses and Gratification. Additionally, it will also show the social, economic, and domestic implications of the emergence of the internet...

  12. The Brain

    Brain: -Uses feelings -Imagination rules -Present and future -Philosophy and religion -Believes -Appreciates -Special perceptions Left Brain: ● Uses logic ● Detail oriented ● Words and language ● Present and past ● Math and science ● Can comprehend ● Forms strategies Social Learning Theory: Internal...

  13. Mobile Phones

    Determinants of Mobile Entertainment Use: A Conceptual Model Dewi Rooslani Tojib, Yelena Tsarenko, Monash University Abstract Deriving from the Apparatgeist as well as Uses and Gratification theories, this paper proposes a conceptual framework for better understanding determinants of adoption of mobile...

  14. UGT in the 21st Century

    SOCIETY, 2000, 3(1), 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue...

  15. What Are the Implications of New Media Technologies and Practices for Established Models or Theories of the Audience?

    established models or theories of the audience? In the current day new media and technological advances have a huge impact on society. Throughout history models and theories have been developed in order to explain audience relations with text and other media forms. These models and theories were established...

  16. Theories of Communication

    reputation & image | GENERAL THEORIES OF COMMUNICATION One Step Flow Theory This theory stated that mass communication media channels, communicate directly to the mass audience without the message being filtered by opinion leaders. The best known model of this theory is the hypodermic needle model...

  17. Theory of Caring

    Abstract I’m faced with the theory of caring, historically caring is such a simple definition, but to be quite honest there is nothing simple about it. In my paper I will be going to analyze Watson’s theory of caring. I will try to explain the structure of the theory of human caring which ties to Jean...

  18. Men Viewer-Ship of Soap Operas

    proposed to use to construct a final questionnaire relating to viewing habits and preferences. We then went on to construct a questionnaire relating to a specific episode of our chosen soap and, finally, we interviewed, directly face-to-face, two male soap viewers regarding their television use. Her aim...

  19. Teleological Suspension of the Ethical

    teleological suspension of the ethical) is based on: that being the biblical story of Abraham and Isaac. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates. Firstly I find it necessary to understand the context in which Kierkegaard...

  20. The Differences of Addiction Causes Between Massive Multiplayer Online Game and Multi User Domain

    relate MMOG addictions to Internet addictions based on social interactions, this study after examining the underlying theories of Use and Gratification The- ory and Flow Theory concludes that what cause MMOG addiction is flow experience not social interaction. On the other hand, the cause of MUD...

  21. Communication Theories

    Attribution Theory The Attribution Theory is the theory which argues that people look for explanation of behavior, associating either dispositional attributes or situational attributes. It pertains to how individuals interpret events and how this relates to their thinking and behavior, and assumes...

  22. The Application of The Uses and Gratifications Theory

     Research Proposal for the Application of the Uses and Gratifications Theory Purpose: For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types...

  23. Mass Media

    ***Uses and Gratifications Theory History Early in communication research, an approach was developed to study the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu...

  24. Theoretical Approach of Uses and Gratifications

    7. Theoretical Approach: Uses and Gratifications The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to what...

  25. Should We Be Worried About the Great Disparities Between Rich and Poor, Both Nationally and Internationally?

    form of charity. Charity, although requiring some form of sacrifice, is in keeping with self interested behaviour. The reward is found in personal gratification. Even more blatant, the current trend towards gifts of livestock given to developing countries in the name of another. The giver is advertising...

  26. The Influence of Media on Society

    In this essay I will be exploring and analyzing Various theories relating to how the Media effects fans and society. For the purpose of this essay I will focus on the media text, Soap Operas. Soap operas can easily influence the society due to the amount of media coverage given from the Main-stream press...

  27. Media Systems Dependency Theory

    Media systems dependency theory (MSDT), or simply "media dependency," was developed by Sandra Ball-Rokeach and Melvin DeFleur in 1976.[1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSDT...

  28. The Media and Young Adults

    of Media Related Communication Theories and The Young Adult Generation Cori Place April 15, 2012 The Media and Young Adults 2 Abstract In this paper I will look at three theories of communication: Uses and Gratification, Agenda Setting, The Cultivation Theory and how they apply to the next...

  29. A Closer Look at the Labeling Theory

    about their use of crack. These two completely different cases demonstrate many aspects of labeling theory in addition to the vast power of stigmas. The Labeling Theory that applies to the college students relates more to Scheffs labeling theory than it does general labelists’ theories. The initial...

  30. Visual Cues

    References Blumler, J. G., & Katz, E. (1974). The uses of mass communications: Current perspectives on gratifications research. (J. G. Blumler & E. Katz, Eds.) (Vol. 3, p. 318). Sage Publications. DeFleur, M. L., & Ball-Rokeach, S. J. (1976). A dependency model of mass...