Introduction- Uses and gratification theory
The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J., Daris...
Review of ‘Media Gratification Research’
From 1974-1985, there were some rapid changes in the field of media gratification research but the base were neither new nor revolutionary. It had made some abrupt change with the help of technologies. When the uses of mass communication in 1974 suggested that...
following media theories: cultivation
theory, social learning theory or uses and gratifications theory.
Describe and explain the theory, using at least 2 other sources
than the reader.
Uses and gratifications theory
This theory explains how people use media for their need and gratification,
that means that...
Explain with examples, how uses and gratifications studies differ from media effects research. Evaluate the strengths and weaknesses of uses and gratifications research.
In beginning to explain the complex nature of communications research we must explore the context of the media and the audiences...
By looking at the media theories discussed before 1840s, it is obvious to find these theories tend to look at media effects from the standpoint of the media, while the power of audience in the media consumption process has been overlooked. With the development in effects research, scholars...
Uses of the Mass
Objective(s) of studying the uses of the mass-communication:
1) That the audience makes deliberate choices of the media
content to satisfy their needs – audience activity, Rubin (1994)
2) Uses and gratifications approach is the study of the...
Brain: -Uses feelings -Imagination rules -Present and future -Philosophy and religion -Believes -Appreciates -Special perceptions
Left Brain: ● Uses logic ● Detail oriented ● Words and language ● Present and past ● Math and science ● Can comprehend ● Forms strategies
Social Learning Theory: Internal...
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relate MMOG addictions to Internet addictions
based on social interactions, this study after examining the underlying theories of Use and Gratification The-
ory and Flow Theory concludes that what cause MMOG addiction is flow experience not social interaction. On
the other hand, the cause of MUD...
What is scapegoating? Describe the frustration-aggression-displacement and ideological theories of scapegoating. What characteristics make a group vulnerable to scapegoating? Describe some current examples of scapegoating and how well do the scapegoated groups fit the profile of vulnerability to scapegoating...
recruitment and the team dynamics. Having performed the Job Description Index (JDI) and Job in General (JIG) appraisals, the results indicated that job gratification amongst the employees was drastically low. The primary issues were that employees were not excited about the current stunts and routines that they...
7. Theoretical Approach: Uses and Gratifications
The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to what...
Title: To try to understand communication theories, we need to locate and understand the social conditions within which these theories are formulated. Discuss with examples.
The media whether cause huge effects on mass, is a disputable issue in the world. Due to parents intent on protecting their...
carried out on this audience and what I would expect to find in the results of this research. Lastly in section 3 we will look at how the uses and gratifications approach originally outlined by Katz, Blumler and Gurevitch (1974) would approach this topic and the feasibility of carrying out this research...
Reasons of Social Networking Use: A Uses & Gratifications and Media Dependency Theory Approach
Remaflor D. Malacura
Polytechnic University of the Philippines
Social Networking Sites such as Facebook, Twitter, and Instagram are very “in” to people especially teenagers nowadays...
Uses and Gratifications Theory
Uses and Gratifications Theory
Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific...
The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and...
Research Proposal for the Application of the Uses and Gratifications Theory
For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types...
of Data | Interview/Open-Ended Survey |
| Research Domains | Social Network, Communication Theory |
| ResearchFoci/Parameters | Instagram, Uses and Gratification Theory, Technology Acceptance Model, Uses of Social Media, Motives of the Users |
| | |
Project Title: | The Phenomenon of Posting...
proposed to use to construct a final questionnaire relating to viewing habits and preferences. We then went on to construct a questionnaire relating to a specific episode of our chosen soap and, finally, we interviewed, directly face-to-face, two male soap viewers regarding their television use. Her aim...
using the Uses and Gratifications theory, attempt to explain why a responder may choose one platform over the other.
This report will identify the differences and similiarities between the Shop! Til You Drop print magazine and the website to determine the uses and gratifications sought by...
PSY 303 Entire Course
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PSY 303 Week 1 DQ 1 Abnormal Theories
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PSY 303 Week 2 DQ 1 Anxiety Disorders
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PSY 303 Week 2 Assignment Case Study Robert...
Uses and Gratification Theory
In the late 1930s and the early 1940s, quiz shows were popular with radio, and Herza Herzog asked the simple question of why this kind of show appealed to a wide variety of people. In asking this question, Herzog countered the assumption of mass society and strong effects...
experiences, especially in one's relations with parents” (1992, Freudian Fraud)
Freud appeared intent not merely on developing a generalised theory of mental function and dysfunction but strived to develop the rules of psychoanalytic therapy and to expand his understanding of human nature. It was...
SOCIETY, 2000, 3(1), 3–37
Uses and Gratifications Theory
in the 21st Century
Thomas E. Ruggiero
University of Texas at El Paso
Some mass communications scholars have contended that uses and gratifications is
not a rigorous social science theory. In this article, I argue...
analysis goals, while providing insight into a new realm of analysis.
The trait-dispositional level was influenced by the thought that psychoanalytic theory went too deep looking for causes and that behaviorism often did not go deep enough and give people responsibility for their own actions. Trait determines...
and then going on to discuss her use of the cultivation theory and its assumptions.
A manual will then be written about audience wants and needs in a rapidly digitalized broadcasting landscape. It will describe the purpose assumptions of uses and gratifications theory for the members of the NGO in South...
Mass Communication Theories and Pinterest
University of the Incarnate Word
Pinterest, a highly addictive, interactive bookmarking and cataloging website is quickly becoming one of the most important social marketing platforms...
teleological suspension of the ethical) is based on: that being the biblical story of Abraham and Isaac. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates.
Firstly I find it necessary to understand the context in which Kierkegaard...
I’m faced with the theory of caring, historically caring is such a simple definition, but to be quite honest there is nothing simple about it. In my paper I will be going to analyze Watson’s theory of caring. I will try to explain the structure of the theory of human caring which ties to Jean...