Introduction- Uses and gratification theory
The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J., Daris...
Review of ‘Media Gratification Research’
From 1974-1985, there were some rapid changes in the field of media gratification research but the base were neither new nor revolutionary. It had made some abrupt change with the help of technologies. When the uses of mass communication in 1974 suggested that...
Needle Theory and Uses and Gratification Theory.
Hypodermic Needle Theory
The "hypodermic needle theory" implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behavior change. The theory suggests...
Understanding how and why college students use social networks to make communication easier and a way to fulfill their needs, is a topic I decided to research more closely for this paper. I will share with you the reasoning behind the communication phenomenon, the theory I chose to help explain the phenomenon...
By looking at the media theories discussed before 1840s, it is obvious to find these theories tend to look at media effects from the standpoint of the media, while the power of audience in the media consumption process has been overlooked. With the development in effects research, scholars...
upper class bracket and aim to identify why the internet is emerging as such by using Dimmick and Rothenbuhler’s Theory of Niche and La Rose and Eastin’s Theory of Internet Uses and Gratification. Additionally, it will also show the social, economic, and domestic implications of the emergence of the internet...
11TH 2008 HUMAN MOTIVATION PSY420 Discuss the differences among theories of Human Motivation. How universal is each and how much is each particular to a specific type of behavior? In my opinion the theories were more alike than different. Most of them derived and evolved from one...
of Media Related Communication Theories and The Young Adult Generation
April 15, 2012
The Media and Young Adults 2
In this paper I will look at three theories of communication: Uses and Gratification, Agenda Setting, The Cultivation Theory and how they apply to the next...
established models or theories of the audience?
In the current day new media and technological advances have a huge impact on society. Throughout history models and theories have been developed in order to explain audience relations with text and other media forms. These models and theories were established...
For many years magazines have been used specifically to cater to the needs of the public. This paper will examine three theories: uses and gratification, cognitive dissonance, and cultural values and show how they are used by Essence magazine’s writers to adhere to the needs of its audiences...
I’m faced with the theory of caring, historically caring is such a simple definition, but to be quite honest there is nothing simple about it. In my paper I will be going to analyze Watson’s theory of caring. I will try to explain the structure of the theory of human caring which ties to Jean...
The Attribution Theory is the theory which argues that people look for explanation of behavior, associating either dispositional attributes or situational attributes. It pertains to how individuals interpret events and how this relates to their thinking and behavior, and assumes...
Brain: -Uses feelings -Imagination rules -Present and future -Philosophy and religion -Believes -Appreciates -Special perceptions
Left Brain: ● Uses logic ● Detail oriented ● Words and language ● Present and past ● Math and science ● Can comprehend ● Forms strategies
Social Learning Theory: Internal...
Uses and Gratifications Theory
Uses and Gratifications Theory
Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific...
relate MMOG addictions to Internet addictions
based on social interactions, this study after examining the underlying theories of Use and Gratification The-
ory and Flow Theory concludes that what cause MMOG addiction is flow experience not social interaction. On
the other hand, the cause of MUD...
Determinants of Mobile Entertainment Use: A Conceptual Model Dewi Rooslani Tojib, Yelena Tsarenko, Monash University Abstract Deriving from the Apparatgeist as well as Uses and Gratification theories, this paper proposes a conceptual framework for better understanding determinants of adoption of mobile...
proposed to use to construct a final questionnaire relating to viewing habits and preferences. We then went on to construct a questionnaire relating to a specific episode of our chosen soap and, finally, we interviewed, directly face-to-face, two male soap viewers regarding their television use. Her aim...
teleological suspension of the ethical) is based on: that being the biblical story of Abraham and Isaac. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates.
Firstly I find it necessary to understand the context in which Kierkegaard...
SOCIETY, 2000, 3(1), 3–37
Uses and Gratifications Theory
in the 21st Century
Thomas E. Ruggiero
University of Texas at El Paso
Some mass communications scholars have contended that uses and gratifications is
not a rigorous social science theory. In this article, I argue...
about their use of crack. These two completely different cases demonstrate many aspects of labeling theory in addition to the vast power of stigmas.
The Labeling Theory that applies to the college students relates more to Scheffs labeling theory than it does general labelists’ theories. The initial...
of Data | Interview/Open-Ended Survey |
| Research Domains | Social Network, Communication Theory |
| ResearchFoci/Parameters | Instagram, Uses and Gratification Theory, Technology Acceptance Model, Uses of Social Media, Motives of the Users |
| | |
Project Title: | The Phenomenon of Posting...
reputation & image |
GENERAL THEORIES OF COMMUNICATION
One Step Flow Theory
This theory stated that mass communication media channels, communicate directly to the mass audience without the message being filtered by opinion leaders. The best known model of this theory is the hypodermic needle model...
In this essay I will be exploring and analyzing Various theories relating to how the Media effects fans and society. For the purpose of this essay I will focus on the media text, Soap Operas. Soap operas can easily influence the society due to the amount of media coverage given from the Main-stream press...
Blumler, J. G., & Katz, E. (1974). The uses of mass communications: Current perspectives on gratifications research. (J. G. Blumler & E. Katz, Eds.) (Vol. 3, p. 318). Sage Publications.
DeFleur, M. L., & Ball-Rokeach, S. J. (1976). A dependency model of mass...
Media systems dependency theory (MSDT), or simply "media dependency," was developed by Sandra Ball-Rokeach and Melvin DeFleur in 1976. The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSDT...
Research Proposal for the Application of the Uses and Gratifications Theory
For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types...
analysis goals, while providing insight into a new realm of analysis.
The trait-dispositional level was influenced by the thought that psychoanalytic theory went too deep looking for causes and that behaviorism often did not go deep enough and give people responsibility for their own actions. Trait determines...
The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and...
7. Theoretical Approach: Uses and Gratifications
The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to what...
experiences, especially in one's relations with parents” (1992, Freudian Fraud)
Freud appeared intent not merely on developing a generalised theory of mental function and dysfunction but strived to develop the rules of psychoanalytic therapy and to expand his understanding of human nature. It was...