Identify the Hypodermic Needle Theory and Uses and Gratification Theory.
Hypodermic Needle Theory
The "hypodermic needle theory" implied mass media had a direct, immediate and powerful effect on its audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on...
important part of research over decades but these statements have some debate like the make of the theory in use and gratification studies and the relation of functionalism with media usage. Functionalism addresses the social aspects in term of functional elements like, norm, custom, and institution...
MASS COMMUNICATION & SOCIETY, 2000, 3(1), 3–37
Uses and Gratifications Theory
in the 21st Century
Thomas E. Ruggiero
University of Texas at El Paso
Some mass communications scholars have contended that uses and gratifications is
not a rigorous social science...
Introduction- Uses and gratification theory
The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J...
Most theories referring to media explain the effects that the media has on the people, but the Uses and Gratification theory (U & G Theory) is the complete opposite. It is this theory, created by Elihu Katz, which explains how people use media for their need and gratification. Katz first...
effects theories. I will write about the Hypodermic model, the two step flow model and the uses and gratification theories.
Firstly the Hypodermic model, the name comes from the imagery of thoughts and ways of thinking being injected into the minds of an audience similar to the machinery of a...
. Operating under the assumption that most people would rather be born than not, all the previous actions to date cannot be wrong for those alive today. Naturally this does not excuse future actions until they have been made.
Rawls’ Theory of Justice uses social contracts to circumvent the problem of self...
Uses and Gratification Theory. Retrieved November 20, 2010, from http://communicationtheory.org/uses-and-gratification-theory/
Morley.D (1980a). The 'Nationwide' Audience: Audience Research: The Traditional Paradigms. London: BFI.
Morley.D (1980b). The 'Nationwide' Audience: The Normative Paradigm. London: BFI....
. Theories of Human Communication: Seventh Edition. Albuquerque, New Mexico: Wadsworth, 2002. 323-326.
McLeod, J., & Becker, L. (1981). The uses and gratifications approach. In D. Nimmo &
K. Sanders (Eds.), Handbook of Political Communication (pp. 67–100). Thousand...
personality traits might change what people actually do with media messages or how they interpret media messages, but the messages always begin as the result of interdependent social systems.
A comparison of use and gratification theory and media system dependency theory
Uses and Gratifications Theory
Uses and Gratifications Theory
Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for...
Determinants of Mobile Entertainment Use: A Conceptual Model Dewi Rooslani Tojib, Yelena Tsarenko, Monash University Abstract Deriving from the Apparatgeist as well as Uses and Gratification theories, this paper proposes a conceptual framework for better understanding determinants of adoption of...
Superego in its attempt to protect the individual. The Ego denies both instant gratification and delaying of gratification. It is the section of the mind that contains the consciousness. Freudian theory holds that these three concepts work together to maintain healthy psychosocial balance.
distributed across situations as well as the stimulus, or researching, person.
Uses and Gratification Theory
Uses and Gratification arose originally in the 1940s and underwent a revival in the 1970s and 1980s. The approach springs from a functionalist paradigm in the social sciences. It presents...
The Media and Young Adults 1
A Comparison of Media Related Communication Theories and The Young Adult Generation
April 15, 2012
The Media and Young Adults 2
In this paper I will look at three theories of communication: Uses and Gratification, Agenda Setting, The...
| Research Domains | Social Network, Communication Theory |
| ResearchFoci/Parameters | Instagram, Uses and Gratification Theory, Technology Acceptance Model, Uses of Social Media, Motives of the Users |
| | |
Project Title: | The Phenomenon of Posting Pictures in Instagram |
audience relationships with text have been made superfluous. Four theories that have been affected by the emergence of new media both positively and negatively are; the Cultivation Theory, The Effects Model, The Uses and Gratifications Model and the Encoding/decoding Model.
homogeneous, which suggested that mass audiences could be manipulated directly by the mass media under the control of the elite class. This was the basic assumption of Magic Bullet Theory, which was challenged by a series of subsequent researches, especially by uses and gratifications studies.
sensation, while flourishing was the outcome of permanent overall happiness. In today's society we frequently see people looking for the "easy way out" or a "quick fix". Aristotle was critical of those who sought "instant gratification". We can relate this example to one of the most prevalent problems in...
. During the 20th century, edge-breaking theories were presented in relation to the communication field. Two particular theories included: The Uses and Gratifications Approach & The Dependency Theory.
- Uses & Gratifications Theory
Katz first introduced the Uses and Gratifications Approach...
and evolve. Lesions: Damages to the brain via trauma, birth defects, drugs, medical procedures etc. Right Brain: -Uses feelings -Imagination rules -Present and future -Philosophy and religion -Believes -Appreciates -Special perceptions
Left Brain: ● Uses logic ● Detail oriented ● Words and...
theories of Use and Gratification The-
ory and Flow Theory concludes that what cause MMOG addiction is flow experience not social interaction. On
the other hand, the cause of MUD addiction is social interaction. After proposing the propositions of MUD and
MMOG addiction causes, this study provides...
Adhering to the Public’s 2
For many years magazines have been used specifically to cater to the needs of the public. This paper will examine three theories: uses and gratification, cognitive dissonance, and cultural values and show how they are used by Essence magazine’s...
Research Proposal for the Application of the Uses and Gratifications Theory
For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new...
7. Theoretical Approach: Uses and Gratifications
The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to...
of this theory. Children spend less time with their parents and receive fewer influences from them. It is believed that children are less stimulated by their parents and search elsewhere for gratification.
Analysis consists of probing into the motivations, conflicts, and defenses without awareness...
researchers who maintain that males tend to identify and understand characters of their own gender, it gave us little impression of why they watched the soap which we needed in order to relate our finding to the Uses and Gratifications theory.
Study 5: Face-to-Face Interview with Male Soap...
. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates.
Firstly I find it necessary to understand the context in which Kierkegaard wrote and believed the philosophies we now explore. Kierkegaard's writings were not without a...
2.1 Uses and Gratification Theory -----------------------------------------------17-18
2.2 Objectives of Uses and Gratification Theory --------------------------------18-19
2.3 Weaknesses of Uses and Gratification Theory -------------------------------19-20
fetched but it’s definitely something that has been a part of nursing even before Watson released her first book in 1979. Since its release it has been incorporated in every hospital, every clinic, and every agency. Whether or not we acknowledge that we use Watson’s theories, it is instilled in every...