Uses and Gratification Theory
In the late 1930s and the early 1940s, quiz shows were popular with radio, and Herza Herzog asked the simple question of why this kind of show appealed to a wide variety of people. In asking this question, Herzog countered the assumption of mass society and strong effects...
The Uses and Gratification Theory is a theory by Blumer and Katz in which proposes that media users play an active role in choosing and using the media. It says that users take an active part in the communication process and are goal oriented in their use of the media. Blumer and...
established models or theories of the audience?
In the current day new media and technological advances have a huge impact on society. Throughout history models and theories have been developed in order to explain audience relations with text and other media forms. These models and theories were established...
May 21, 2010
Uses and Gratifications Theory Applied to Religious Programming
The reaction I had to the article “Why do people watch religious TV” was that I was surprised that so many people are now watching religious programming. The reason for this reaction...
While many theories have been established through the years, the Control Theory established and researched by Michael Gottfredson and Travis Hirschi in 1990 has inspired a large amount of research and proposed the most likely reason that people commit crimes. In addition to their initial theory, Harold...
Implication of Learning & Teaching using the Feuds theory
Sigmund Freud was born in 1856 in Moravia, a part of the Austro-Hungarian Empire known until recently as Czechoslovakia. His home was Vienna where he studied and practiced medicine until 1938 when Austria was annexed by the Nazis. With...
Theory & Rhetoric
Uncertainty Reduction Theory
1). Witt, P., & Behnke, R. (2006). Anticipatory Speech Anxiety as a Function of Public Speaking Assignment Type. Communication Education, 55(2), 167-177. doi:10.1080/03634520600566074.
teleological suspension of the ethical) is based on: that being the biblical story of Abraham and Isaac. Finally, I'll examine the problems of his theory and explore some of the presumptions and pre-requisites it necessitates.
Firstly I find it necessary to understand the context in which Kierkegaard...
Introduction- Uses and gratification theory
The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran, S.J., Daris...
11TH 2008 HUMAN MOTIVATION PSY420 Discuss the differences among theories of Human Motivation. How universal is each and how much is each particular to a specific type of behavior? In my opinion the theories were more alike than different. Most of them derived and evolved from one...
Instant Gratification Mentalities in Popular Culture and Their Roots in Evolutionary and Cognitive Psychology
Man and culture have an interesting history. Before the existence of religion, hunter-gatherers optimized their behavior for survival, and traits in favor of living in the moment were evolutionarily...
Running Head: Leadership Theories
March 5, 2006
Leadership is a universal phenomenon in humans and in many species of animals (Bass, 1990). It is a complex phenomenon involving the constant interaction of three essential elements: the leader, the follower...
Research Proposal for the Application of the Uses and Gratifications Theory
For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types...
about their use of crack. These two completely different cases demonstrate many aspects of labeling theory in addition to the vast power of stigmas.
The Labeling Theory that applies to the college students relates more to Scheffs labeling theory than it does general labelists’ theories. The initial...
CRM 3603 01
30 September 2013
Social Control Theory vs. Self-Control Theory
According to the idea of control theories, an individual who has for some reason or another cut ties with the “conventional order” so that he or she is now free to commit any criminal or deviant acts (Cullen & Agnew, 2011...
All kinds of motivation cannot be explained by Hedonism. The subjective nature of motivation in Hedonism lies in the pursuit of pleasure and the avoidance of pain. The law of effect, however, emphasizes the objective nature of motivation—some...
Uses and Gratifications Theory
Uses and Gratifications Theory
Uses and Gratifications Theory (UGT) according to West and Turner (2007) is a mechanism of getting to know the reason and how individuals keenly look for specific...
The developmental theories of Jean Piaget, Sigmund Freud, and Erik Erikson
Jean Piaget, Sigmund Freud, and Erik Erikson are all respected theorists in the study of psychology. All three have theories that help to explain why and how children develop into adolescents and adult hood. Although all three...
Dr. Jean Watson’s Theory: The Philosophy and Science of Caring
“Caring is the essence of nursing”~Dr. Jean Watson
Major Concepts of Watson’s theory:
• Main focus in nursing is on carative factors
• For nurses to develop humanistic philosophies and value sytem
• The caring stance that nursing has...
Media systems dependency theory (MSDT), or simply "media dependency," was developed by Sandra Ball-Rokeach and Melvin DeFleur in 1976. The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSDT...
Uses of the Mass
Objective(s) of studying the uses of the mass-communication:
1) That the audience makes deliberate choices of the media
content to satisfy their needs – audience activity, Rubin (1994)
2) Uses and gratifications approach is the study of the...
Explain with examples, how uses and gratifications studies differ from media effects research. Evaluate the strengths and weaknesses of uses and gratifications research.
In beginning to explain the complex nature of communications research we must explore the context of the media and the audiences...
Freud’s unconscious theory and how is it applied in the art work of Dada/ surrealist artists?
Sigmund Freud was a Jewish Austrian neurologist who founded the discipline of psychoanalysis. Freud went on to develop theories about the unconscious mind. The concept of the unconscious theory was central to...
consists of two or more people who interact frequently and share a common identity and a feeling of interdependence.
Micro level analysis: Sociological theory and research that focuses on small groups rather then lager-scale social structures.
Hypothesis: Tentative statement of the relationship between...
I’m faced with the theory of caring, historically caring is such a simple definition, but to be quite honest there is nothing simple about it. In my paper I will be going to analyze Watson’s theory of caring. I will try to explain the structure of the theory of human caring which ties to Jean...
The psychoanalytic theory was developed by Sigmund Freud. According to Freuds theory of personality, personality is composed of three elements. These three elements are known as the Id, the ego and the super ego which all work together to create unique and complex human behaviors. The id the component...
7. Theoretical Approach: Uses and Gratifications
The uses and gratification theory was first coined by an Israeli Psychologist, Elihu Katz in 1959, reacting to a research that answered the question “what do the media do to people?” He led the argument that there should be less attention paid to what...
COMPARISON BETWEEN MASLOW’S THEORY OF MOTIVATION AND SKINNER’S REINFORCEMENT THEORY AND THEIR RELEVANCY AND APPLICABILITY TO THE SA WORKPLACE
In this question one tries to understand the concept of motivation as studied from distinct theories of Maslow and Skinner with their relevancy...
Freud’s theories not only applied to his neurotic patients, but every human being. A way of trying to explain this, as well as a way of reinforcing his idea of repression, came in the way of his theories on disparate behavior such as dreaming, joking, parapraxes and symptoms. Though his...
THE STAGES OF SIGMUND FREUD'S THEORY OF PSYCHOSEXUAL DEVELOPMENT
Sigmund Freud (1856-1939) was a Viennese physician, trained in neurology that can be considered as the most influential of the psychodynamic theorists. He created an entirely new perspective on the study of human behavior...